The PSFK CES Guide provides an overview of the key trends and innovations showcased at the 2016 CES, featuring presentations and discussions on future technologies like personal robots and virtual reality. It emphasizes the intersection of emerging tech with consumer products and includes a schedule of important events and key speakers, aiming to inspire attendees with creative solutions. The guide outlines six trends to watch, such as intimate AI and immersive computing, reflecting on their implications across various industries including healthcare, retail, and automotive.

1. P L A N Y O U R I D E A L D AY
Piers Fawkes, Founder & Editor-In-Chief, PSFK.com & PSFK Labs
The PSFK CES Guide distills the 3,600-exhibitor
conference into a future-focused field guide, identifying
today’s manifesting trends that will shape tomorrow’s
creative technology solutions. With ideal day schedules,
industry-aligned cheat sheets and a comprehensive
trend analysis, PSFK can help attendees find inspiration
at CES to create the next vision of the future.
“Science fiction’s ‘future technologies’—
personal robots, intelligent machines and virtual
environments—are rapidly evolving from concepts
into mainstream consumer products. From January
5-9, 2016, CES brings together the world’s leading
innovators, content providers and startups to
discuss how these emerging products and ideas are
redefining the technology industry.”
THURSDAY, JANUARY 7
TECH SOUTH & EAST
10:15-11:15 AM
Presentation: Unilever Foundry—Bringing David And Goliath
Together
ARIA, Level 1, Pinyon 1
11:30 AM-12:30 PM
Discussion: If It Looks Like TV And Sounds Like TV...Is It TV?
ARIA, Level 1, Pinyon 6
1:00-1:45 PM
Presentation: CES Show Floor Trends By StoryTech
ARIA, Level 1, Pinyon 5
2:15-3:15 PM
Hybrid TV—Delivering The Ultimate TV Experience
Convention Center, North Hall, Room N262
4:30-6:00 PM
Innovation Roundtable Hosted By MDC Partners
Join Ryan Seacrest, PSFK Founder Piers Fawkes and
other thought leaders to discuss innovations and
inventions in the marketing and media industries.
Cosmopolitan, Point Loma Suite (East Tower, 4th Fl)
FRIDAY, JANUARY 8
TECH WEST
9:30-10:15 AM
Panel: The Future Of Payment Systems
Venetian, Level 4, Marcello 4404
11:30 AM-12:30 PM
Demo: See Them Live! Robot Review For 2016
Venetian, Level 4, Marcello 4501
1:30-2:00 PM
Discussion: What’s Next? Predicting The Year Of Digital
Money
Venetian, Level 4, Marcello 4404
3:00-4:00 PM
Awards: Stars Of CES Awards Presented By What Hi-Fi?
Sound & Vision
Sands Expo, Level 2 Lobby, What Hi-Fi? Stage
4:00-5:00 PM
Competition: Hardware Battlefield (Finalists Round)
Sands Expo, Level 2, #SV-3
4:00-6:00 PM
Reception: CTA Alliance Community Reception
Venetian, Bellini, Room 2003
TUESDAY, JANUARY 5
DOWNTOWN LAS VEGAS
6:00-9:00 PM
Startup Night Downtown Vegas
Food, libations and a sneak peak of CES’s tech startups.
RSVP required.
The Gold Spike, 217 N Las Vegas Blvd
11:00 PM-2:00 AM
After Hours Feminism Party w/ POPSUGAR
The Girls’ Lounge @ CES, Encore Tower Suites
WEDNESDAY, JANUARY 6
TECH EAST
9:00-10:00 AM
Discussion / Demo: Five Practical Uses For Virtual Reality
Convention Center, North Hall, Room N253
10:00 AM
Exhibit Doors Open To The Public
All Exhibit Spaces
11:30 AM - 12:30 PM
Panel: Making The Most Of Your Wearable Data
Convention Center, North Hall, Room N253
1:00-2:00 PM
Keynote Speaker: Mary Barra, CEO, General Motors Co.
Westgate, Westgate Theater
2:15-3:15 PM
Panel / Demo: Virtual Reality - Hollywood Does Cutting Edge
Convention Center, North Hall, Room N262
10:00 PM
Reception: VR Fest Opening At Light Nightclub
Light Nightclub, 3950 S Las Vegas Blvd
FABRICATED
PERFORMANCE
MULTI-SENSORY
STORYTELLING
IMMERSIVE
COMPUTING
INTIMATE
AI
SELF-SUSTAINED
SYSTEMS
RADICAL
TRANSPARENCY
6 T R E N D S T O W A T C H

2. FABRICATED PERFORMANCE
Sensors are expanding beyond phones and other devices to be
more closely integrated into people’s lives through the clothing
and accessories that they wear. Adaptable sensors monitor
activity and provide feedback on the performance of wearers,
while embedded technologies enable additional capabilities such
as payment and communication.
IMPLICATIONS:
Health - Granular data capture enables wearers to make precise
changes that improve health and well-being, putting people in
control of their wellness more than ever before.
Marketing - With a deluge of real-time data from wearables and
beyond, there’s a need for solutions to make sense of all this
information, driving performance and personalization.
Retail - Encrypted technologies and embeddable sensors create new
opportunities to integrate secure purchase and payment systems
into everyday life.
MUST SEE: Panel: Cashless Payments At Retail | 10:45-11:15 AM,
Friday, Venetian
INTIMATE AI
Machine learning systems are getting upgraded with personalized
interfaces that enable people to naturally communicate to
accomplish tasks and even have simulated conversations. AI-
powered algorithms and contextual understanding allow these
platforms to more intimately know their users over time, enabling
responsive recommendations and predictive actions.
IMPLICATIONS:
Retail - AI-enabled chat and recommendation services create
opportunities for retailers to streamline decisions and repetitive
processes for consumers along the purchase path.
Health - Artificial intelligence creates opportunities to offer
personalized coaching, recommendations and support based on
an individual’s needs or data.
Media - Sophisticated AI opens the door to interactive forms of
storytelling and entertainment experiences that bring fictional
characters to life and more deeply engage viewers.
MUST SEE: Discussion: Robots Come Home | 9:00-10:00 AM,
Friday, Venetian
MULTI-SENSORY STORYTELLING
As a way to create dynamic narratives that better capture
audience attention, creators are combining traditional
storytelling techniques with digital and physical
experiences designed to engage a variety of senses for an
optimal participant experience.
IMPLICATIONS:
Marketing - Enhanced sensory experiences connect with
consumers on a deeper emotional level and forge one-of-
a-kind associations, creating a competitive advantage that
sets participating brands apart.
Media - Consumers are looking for media innovators to
create entertainment and journalistic experiences that
transcend the visual to engage all senses.
MUST SEE: Panel: Virtual Reality - Hollywood Does Cutting
Edge | 2:15-3:15 PM, Wednesday, Convention Center
SELF-SUSTAINED SYSTEMS
The promise of fully automated systems and assistants is moving
closer to reality with wide scale experiments in robotics, drones
and the Internet of Things. These agents leverage self-awareness
and machine-to-machine communication alongside responsive
action to support the continuous operation of households, and in
a larger context, municipalities.
IMPLICATIONS:
Home - IoT-connected ecosystems and robotic assistants create
new opportunities to proactively improve household comfort and
outsource a growing number of daily tasks.
Retail - Automated systems and intuitive digital assistants can
offload a variety of time-consuming tasks, enabling human staff to
focus their attention on personal service and attention.
Auto - Autonomous vehicle technologies enable consumers to
outsource navigation, delivery and safe driving responsibilities,
opening the door for new passenger experiences during every
commute.
MUST SEE: Exhibitor: Faraday Future Autonomous Concept Car |
Convention Center, Booth #4535
IMMERSIVE COMPUTING
The next generation of browsing and viewing experiences are
combining the 360-degree immersion of virtual reality experiences
with emerging interfaces to transform the ways people interact
within simulated environments by using gesture and actions
as input. This new computing paradigm creates lean forward
experiences that bring digital content to life in exciting ways.
IMPLICATIONS:
Automotive - Intelligent automobiles that accept a wider range
of human inputs, such as gesture, touch and voice give users a
greater feeling of connection and control.
Retail - Immersive environments can help retailers connect with
customers outside of the physical store, creating new ways for
people to shop online.
Media - Interactive simulated environments transform media
from passive to active experiences, inviting users to engage with
storylines in gaming and entertainment.
MUST SEE: Panel: Five Practical Uses For Virtual Reality | 9:00-10:00 AM,
Wednesday, Convention Center
RADICAL TRANSPARENCY
In an effort to differentiate themselves in today’s marketplace
and align themselves more closely with the values of consumers,
businesses are taking radical steps to share the practices,
impacts and stories behind the products and services they sell.
IMPLICATIONS:
Retail - Easily accessible information about retail offerings,
manufacturing and supply chain processes, and company policies
empower customer to align shopping choices with personal
values.
Marketing - Forthright and transparent communication allows
consumers to make informed purchasing decisions and decide for
themselves to remain loyal to a product or brand.
MUST SEE: Innovation Roundtable Hosted By MDC Partners | 4:30-6:00 PM
Thursday, Cosmopolitan, Point Loma Suite (East Tower, Fourth Floor)
6 T R E N D S T O WAT C H
PSFK CES GUIDE 2016 | A Field Guide For Uncovering Likely Technologies Of The Future

3. BRAND TO WATCH:
Philips | Sands Expo, Level 2, Booth #72941
At the intersection of home comfort and healthy living,
Philips showcases household and personal devices that
adjust the environment (lighting and sound) or individual
devices (headphones, customizable wearables) for consumer
wellbeing. Highlighted products include CES Innovation
Award-winning Philips Action Headphones, ultra light devices
with ergonomic stabilizers and an open acoustic system to
heighten wearers’ environmental awareness.
BOOTHS:
NeuroMetrix | Sands Expo, Level 2, Booth #73313
This biotech firm and MIT offshoot debuts Quell, a band that
delivers drug-free pain relief by electrically stimulating nerves,
inspiring the wearable movement to transcend data tracking
and provide noninvasive alternatives to pharmaceuticals or
medical procedures.
Sensoria | Sands Expo, Level 2, Booth #74100
Smart footwear company Sensoria is planning to showcase its
Smart Moore Balance Brace, the first IoT-connected orthotic,
alongside new technologies and garments for health, fitness
and sports.
EVENTS:
Connected Health: Doctors Without Wires
Convention Center, North Hall, Room N256
Broadband enables doctors to deliver data-driven medicine
while patients become more engaged in their well-being
through direct access to health data.
Roadmap To FDA Approval | Convention Center, North Hall,
Room N259
If you’re collecting medical data from wearables with the
intended purpose of treating or diagnosing a disease or
condition, learn to navigate the waters of FDA approval from
industry insiders.
BRAND TO WATCH:
Chevrolet | Convention Center, North Plaza, NP-5
As legacy automakers continue to reinvent themselves with new
electric and autonomous technologies, Chevrolet is poised to
showcase its work at CES and debut a production version of its
2017 Chevy Volt, a sub-$40,000 200-mile electric vehicle (EV).
Alongside competitors Tesla and Faraday Future, the Volt may
nudge electric vehicles into mainstream driving culture. Parent
Company General Motors’ CEO Mary Barra will also deliver a
keynote about the future of Chevrolet and portfolio brands.
BOOTHS:
Ford Motor Company | Convention Center, North Hall, Booth #2122
Ford will be showing off its ultra high performance Ford GT—
official car of the conference—with aerodynamics, EcoBoost
performance and a lightweight carbon fiber exterior, likely
indicators of mass market auto innovations to come.
Faraday Future | Convention Center, North Hall, Booth #4535
The LA-based startup will debut its industry-awaited electric
concept car designed to rival Tesla’s Model S autonomous
technology. Faraday Future has promoted its top-recruited
talent (largely from Tesla) and fresh perspective in hopes of
disrupting the auto world.
EVENTS:
Intelligent Transportation: Are We There Yet?
Convention Center, North Hall, Room N256
By 2020, 97% of new U.S. cars will be connected. What’s next?
Moderated by Regina Hopper, President and CEO, Intelligent
Transportation Society of America.
Connectivity On The Move
Sands Expo, Level 1, Hall G, Booth #80050
TechStars Mobility’s Detroit Team discusses the future of
connectivity in the automotive industry.
Keynote Speaker: Mary Barra, CEO, General Motors Co.
Westgate, Westgate Theater
BRAND TO WATCH:
MasterCard | Convention Center, South Hall 1, Booth #21427
Payment Network MasterCard leads the pack in creating
safer, more convenient payment options for mobile,
online and in-store payments. After announcing EMV chip
technologies in all of its US cards, the brand has continued
to innovate with contactless payments and facial recognition
technology (read as: selfie payment verification). It is the
sponsor behind CES’s e-commerce marketplace, an inaugural
forum of retail, payment and fulfillment brands.
BOOTHS:
Walmart E-Commerce | Convention Center, South Hall 2, MP25572
Learn about the retail leader’s newest efforts in e-commerce
and store navigation, including texting concierges and
mobile rebate programs.
E-Commerce Marketplace | Convention Center, South Hall 1
Gain insight into the changing world of e- and m-commerce
and contactless payments at this grouping of retail startups
presented by MasterCard.
EVENTS:
Cashless Payments At Retail | Venetian, Level 4, Marcello 4404
Retailers discuss their methods for engaging with consumers
to create positive cashless payment experiences.
Smart Home Commerce: The Home Replenishment Revolution
Convention Center, North Hall, Room N256
Learn how, when and why point of sale is moving from the
store into consumers’ homes.
BRAND TO WATCH:
Samsung | Convention Center, Central Hall, Booth #11906
Consumer electronics company Samsung has pledged to be 100%
IoT connected by 2020; at this year’s CES, it will unveil smartphone,
TV and home product updates that move towards its goal of
creating a robust communication network within the connected
home. Samsung has already nabbed 38 CES Innovation Awards in
categories including TV, monitor, digital imaging, home appliance
and memory—expect its interdisciplinary communication systems
to lead the IoT evolution in 2016.
BOOTHS:
Sengled | Sands Expo, Level 2, Booth #70531
The intelligent lighting manufacturer will introduce the
Sengled Voice, an LED lightbulb that doubles as a Bluetooth
speaker and microphone for voice commands.
Prizm | Sands Expo, Hall G, Booth #80441
Context-aware speaker Prizm uses wearable data to identify
individuals in the room and play their favorite songs; it also
uses AI to tailor playlists to time of day and setting.
EVENTS:
Robots Come Home | Venetian, Level 4, Marcello 4501
As the first personal robots hits the market, this session
explores today’s best models and discusses home robotics
concepts and challenges.
Oculus Rift - The Family Friend | Venetian, Level 4, Lando 4301
Presented by MaryLou Jepsen, Head of Display Technology at
Oculus Rift, this discussion and demonstration explains how
Virtual Reality can act a tool for family memory-making at home.
I N D U S T R Y C H E AT S H E E T
H O M E
H E A L T H
R E T A I L A U T O M O T I V E
PSFK CES GUIDE 2016 | A Field Guide For Uncovering Likely Technologies Of The Future

4. BRAND TO WATCH:
Netflix | Venetian, Hall F, Booth #72941
With 40 million US subscribers, 90% of which have engaged with
original content, Netflix continues to lead the digital streaming
and larger media spaces. At CES, the brand will share innovations
in content generation, its AI recommendation tool and software
updates. CEO Reed Hastings is also a conference keynote speaker.
BOOTHS:
ARKAMYS | Sands Expo, Level 1, Booth #81319
While many brands explored virtual reality displays in 2015,
few considered the importance of VR audio components.
ARKAMYS is a positional sound innovator, developing systems
that distribute sound for VR experiences in a holistic approach
towards full-body virtual media.
Phonotonic | Sands Expo, Hall G, Booth #80638
Immersive computing mixes with music making to create
Phonotonic, a wearable or handheld sensor that controls beat
and melody through movement.
EVENTS:
Brand Reinvention | ARIA, Level 1, Pinyon 6
Leading minds from TIME and GE discuss how to bring
100-year-old brands into the 21st century.
If It Looks Like TV And Sounds Like TV...Is It TV?
ARIA, Level 1, Pinyon 6
A conversation around alternative advertising options for
content outside of traditional TV.
Innovation Roundtable Hosted By MDC Partners
Cosmopolitan, Point Loma Suite (East Tower, 4th Fl)
Join Ryan Seacrest, PSFK Founder Piers Fawkes and other
thought leaders to discuss innovations and inventions in the
marketing and media industries.
Mophie Portable Charger:
Mophie’s wireless chargers work across
devices to protect against long days, limited
outlets and poor cell reception.
www.mophie.com
Karma G Mobile HotSpot:
With so many attendees clambering onto the
same wireless network, Karma gives you an
easy connection.
www.yourkarma.com
Kapture Voice Recorder:
This bracelet allows you to save 60-second
conversations after the fact, keeping you
engaged in the moment.
www.kaptureaudio.com
Narrative Wearable Camera:
Clip-on accessory ambiently snaps photos
throughout the day and aggregates your best
shots into a mobile album.
www.getnarrative.com
Knock Knock Contact App:
Use this app to decide what information you
digitally share with new contacts in lieu of a
business card.
knockknock.co
P A C K Y O U R B A G S
This guide is authored by PSFK Labs, a
division of PSFK that acts as an innovation
agent. We leverage the research skills, expert
network and editorial reach of PSFK.com
to offer consulting and thought leadership
services to the world’s most future forward
companies, helping them develop new
products, services, and ways to interact with
their consumers.
PSFK Labs has worked with Apple, BMW,
Google, Nike, Intel, Samsung, Target and
many other leading brands.
labs.psfk.com | @psfklabs
PSFK Labs: 42 Bond Street,
6th Floor New York, NY 10012 USA
A B O U T P S F K L A B S
M A R K E T I N G & M E D I A
Find more future-facing trends in PSFK’s 2017 Forecast – a special report highlighting the
most important trends of the coming year and beyond. The report aims to shed light on
the big ideas, products and companies to look out for in the year ahead, covering a range
of innovation including tech, contextual computing, design, commerce, and even shifts in
the way people are organizing and living their lives. psfk.com/report/2017-forecast
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PSFK CES GUIDE 2016 | A Field Guide For Uncovering Likely Technologies Of The Future