Facebook announced several new products and updates including:
1. A new Camera Effects Platform to create augmented reality frames and effects for Facebook profiles and videos.
2. Facebook Spaces, a virtual reality app bringing virtual avatars of friends together in a shared virtual space.
3. Major updates to Messenger including new discovery features for finding bots and businesses.
4. An updated Surround 360 camera for capturing higher quality 360 degree and VR videos.
5. New developer tools like 360 Capture SDK for easily recording and sharing VR experiences.
The F8 schedule included keynotes from Facebook leadership on their 10-year roadmap and focus on augmented reality. Breakout sessions covered topics like camera effects, analytics, virtual reality, and how to build communities. The event concluded with developer demos, labs, and a concert from Chance the Rapper.
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Facebook has launched its Open Graph API and social plugins to cement its position at the center of the web for its 400 million users. The Open Graph will allow Facebook to build a deep understanding of users' interests by collecting data from partner websites about content users like and share. This could help Facebook depose Google as most people's homepage and primary way to navigate the internet by offering personalized recommendations. However, publishers must be wary of seeing their ad revenues shift to Facebook, and users may be uncomfortable with more of their interactions being made public and catalogued in their profiles.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
Facebook Open Graph and the Future of PersonalizationRob Gonda
Facebook's Open Graph enables personalized experiences and recommendations by connecting users' online activities and interests to their Facebook profiles. It allows businesses of any size to benefit from personalization without large investments. However, it also represents a risk as Facebook's control over user data gives it increasing bargaining power over businesses.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
1. Instagram now allows posts to be clickable, directing users to additional product information or websites. Several tools like Like to Know It are enabling shoppable Instagram posts.
2. Facebook launched a new conversion pixel that allows advertisers to see which ads are most effective at driving conversions like purchases or signups on their website.
3. "TV everywhere" apps are growing in popularity as people stream TV shows and movies to their mobile devices instead of watching on a traditional TV. This is changing how brands can engage audiences through mobile experiences during shows.
Facebook announced several new products and updates including:
1. A new Camera Effects Platform to create augmented reality frames and effects for Facebook profiles and videos.
2. Facebook Spaces, a virtual reality app bringing virtual avatars of friends together in a shared virtual space.
3. Major updates to Messenger including new discovery features for finding bots and businesses.
4. An updated Surround 360 camera for capturing higher quality 360 degree and VR videos.
5. New developer tools like 360 Capture SDK for easily recording and sharing VR experiences.
The F8 schedule included keynotes from Facebook leadership on their 10-year roadmap and focus on augmented reality. Breakout sessions covered topics like camera effects, analytics, virtual reality, and how to build communities. The event concluded with developer demos, labs, and a concert from Chance the Rapper.
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Facebook has launched its Open Graph API and social plugins to cement its position at the center of the web for its 400 million users. The Open Graph will allow Facebook to build a deep understanding of users' interests by collecting data from partner websites about content users like and share. This could help Facebook depose Google as most people's homepage and primary way to navigate the internet by offering personalized recommendations. However, publishers must be wary of seeing their ad revenues shift to Facebook, and users may be uncomfortable with more of their interactions being made public and catalogued in their profiles.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
Facebook Open Graph and the Future of PersonalizationRob Gonda
Facebook's Open Graph enables personalized experiences and recommendations by connecting users' online activities and interests to their Facebook profiles. It allows businesses of any size to benefit from personalization without large investments. However, it also represents a risk as Facebook's control over user data gives it increasing bargaining power over businesses.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
1. Instagram now allows posts to be clickable, directing users to additional product information or websites. Several tools like Like to Know It are enabling shoppable Instagram posts.
2. Facebook launched a new conversion pixel that allows advertisers to see which ads are most effective at driving conversions like purchases or signups on their website.
3. "TV everywhere" apps are growing in popularity as people stream TV shows and movies to their mobile devices instead of watching on a traditional TV. This is changing how brands can engage audiences through mobile experiences during shows.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
Facebook held its first earnings call on July 26, 2012 to discuss its Q2 2012 results. The operator opened the call by welcoming participants. Deborah Crawford, Director of Investor Relations, then reminded participants about forward-looking statements and provided an overview of the call. Mark Zuckerberg, Facebook's CEO, focused his remarks on the company's top priorities of mobile, platform, and social apps to fulfill its mission of connecting people worldwide.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
1) Mobile social media platforms like Facebook, Twitter, and YouTube will launch new mobile advertising services in 2011 focused on proximity and location-based marketing rather than banners.
2) Facebook will focus on Places as its primary mobile advertising channel and allow businesses to target ads to users who check in at their locations.
3) Google will add dynamic rendering for mobile devices to its URL shortening service Goo.gl.
4) Apple may reach agreements to integrate Ping with Facebook and Twitter to allow sharing activities across networks.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
1) The survey found that while 71% of marketers use social media tools in their marketing efforts, progress can still be made as 48% feel they lag behind others. Measurement remains a challenge as 45% cannot link social media activity to sales.
2) Carrabba's uses social media like Facebook and Twitter to promote its pasta menu. It monitors sentiment and engages customers. Sears also engages customers through social media to better understand them and make changes based on feedback.
3) Guidelines around social media use are important, especially in regulated industries. Some companies encourage all staff while others only allow marketing to post on behalf of the company. Measurement of social media success varies and includes website traffic, engagement,
MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
This document discusses changes coming to Facebook in 2012 and what marketers need to know. It outlines four key points: 1) Facebook will allow users to share what they are doing in real time; 2) Brand pages will get a visual timeline feature to curate content; 3) Facebook is introducing "gestures" beyond just likes to indicate actions; and 4) A new metric called "People Talking About" will help measure engagement and sharing of brand content. The changes mean relevant real-time content and finding ways for fans to interact beyond just likes will be important for brands on Facebook.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
This document provides perspectives from icrossing on challenges and opportunities for marketers on Facebook. It discusses how Facebook is evolving rapidly and innovating at a fast pace, presenting both new opportunities and complexity for brands. It also addresses topics like whether Facebook could replace search engines, handling crises on Facebook, driving traffic to Facebook pages, and coping with Facebook's speed of innovation.
This document provides guidance on establishing and managing a social media presence. It discusses establishing a "social media stage" to filter ideas through criteria to ensure success, brand alignment, and scalability. It also provides protocols and best practices for influencer engagement, responding to advocates/detractors, posting content, and community management. The overall message is that a well-planned governance structure is needed to effectively use social media and protect the brand.
This document summarizes the shift from traditional social media to private messaging apps. It discusses how social media initially gained popularity by fulfilling human needs for connection but brands began overtaking feeds with promotions. Users then moved to private messaging apps like WhatsApp, Snapchat, and Facebook Messenger which provide a more private and convenient experience. The document argues that these apps can mutually benefit users and brands if brands adopt opt-in advertising and creative monetization strategies versus interruptive ads.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
Top 11 tendencias digitales para 2011 (Millward Brown -Dynamic Logic)Retelur Marketing
Presentación elaborada por Millward Brown en colaboración con Dynamic Logic en el que se apuntan las 11 tendencias digitales en Internet para las empresas, marcas y consumidores en 2011. (inglés)
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Facebook introduced several new features at its annual F8 conference focused on transparency, security, and meaningful relationships between people. These included tools like Clear History to give users more control over their data, Watch Parties to allow shared video watching and discussion, and new dating features to help people connect in meaningful ways. Facebook also outlined its focus on using AI and other technologies to combat issues like fake news while prioritizing people over advertising and commerce.
Critical news and insights from Facebook's F8 conference - including updates to Facebook Messenger as business platform and the release of the Parse SDK for connected devices.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
Facebook held its first earnings call on July 26, 2012 to discuss its Q2 2012 results. The operator opened the call by welcoming participants. Deborah Crawford, Director of Investor Relations, then reminded participants about forward-looking statements and provided an overview of the call. Mark Zuckerberg, Facebook's CEO, focused his remarks on the company's top priorities of mobile, platform, and social apps to fulfill its mission of connecting people worldwide.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
1) Mobile social media platforms like Facebook, Twitter, and YouTube will launch new mobile advertising services in 2011 focused on proximity and location-based marketing rather than banners.
2) Facebook will focus on Places as its primary mobile advertising channel and allow businesses to target ads to users who check in at their locations.
3) Google will add dynamic rendering for mobile devices to its URL shortening service Goo.gl.
4) Apple may reach agreements to integrate Ping with Facebook and Twitter to allow sharing activities across networks.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
1) The survey found that while 71% of marketers use social media tools in their marketing efforts, progress can still be made as 48% feel they lag behind others. Measurement remains a challenge as 45% cannot link social media activity to sales.
2) Carrabba's uses social media like Facebook and Twitter to promote its pasta menu. It monitors sentiment and engages customers. Sears also engages customers through social media to better understand them and make changes based on feedback.
3) Guidelines around social media use are important, especially in regulated industries. Some companies encourage all staff while others only allow marketing to post on behalf of the company. Measurement of social media success varies and includes website traffic, engagement,
MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
This document discusses changes coming to Facebook in 2012 and what marketers need to know. It outlines four key points: 1) Facebook will allow users to share what they are doing in real time; 2) Brand pages will get a visual timeline feature to curate content; 3) Facebook is introducing "gestures" beyond just likes to indicate actions; and 4) A new metric called "People Talking About" will help measure engagement and sharing of brand content. The changes mean relevant real-time content and finding ways for fans to interact beyond just likes will be important for brands on Facebook.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
This document provides perspectives from icrossing on challenges and opportunities for marketers on Facebook. It discusses how Facebook is evolving rapidly and innovating at a fast pace, presenting both new opportunities and complexity for brands. It also addresses topics like whether Facebook could replace search engines, handling crises on Facebook, driving traffic to Facebook pages, and coping with Facebook's speed of innovation.
This document provides guidance on establishing and managing a social media presence. It discusses establishing a "social media stage" to filter ideas through criteria to ensure success, brand alignment, and scalability. It also provides protocols and best practices for influencer engagement, responding to advocates/detractors, posting content, and community management. The overall message is that a well-planned governance structure is needed to effectively use social media and protect the brand.
This document summarizes the shift from traditional social media to private messaging apps. It discusses how social media initially gained popularity by fulfilling human needs for connection but brands began overtaking feeds with promotions. Users then moved to private messaging apps like WhatsApp, Snapchat, and Facebook Messenger which provide a more private and convenient experience. The document argues that these apps can mutually benefit users and brands if brands adopt opt-in advertising and creative monetization strategies versus interruptive ads.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
Top 11 tendencias digitales para 2011 (Millward Brown -Dynamic Logic)Retelur Marketing
Presentación elaborada por Millward Brown en colaboración con Dynamic Logic en el que se apuntan las 11 tendencias digitales en Internet para las empresas, marcas y consumidores en 2011. (inglés)
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Facebook introduced several new features at its annual F8 conference focused on transparency, security, and meaningful relationships between people. These included tools like Clear History to give users more control over their data, Watch Parties to allow shared video watching and discussion, and new dating features to help people connect in meaningful ways. Facebook also outlined its focus on using AI and other technologies to combat issues like fake news while prioritizing people over advertising and commerce.
Critical news and insights from Facebook's F8 conference - including updates to Facebook Messenger as business platform and the release of the Parse SDK for connected devices.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Facebook introduced Open Graph in 2010, which allows websites to integrate with Facebook users' social profiles and connections. This enables personalized recommendations and content based on a user's interests and what their friends engage with. While this provides benefits for marketing and ecommerce, it also represents a risk as Facebook gains more access to personal data and control over consumer preferences. Open Graph uses plugins like "Like" buttons, comments, and activity feeds to socialize the web experience and drive engagement across different websites.
Facebook held its annual F8 developer conference where it outlined its 10-year roadmap. Key announcements included the launch of the Messenger chat bot beta, which allows third-party developers to create chat bots for Messenger. Facebook also showcased early concepts for social virtual reality experiences. The document discusses trends from F8 including the rise of chat bots and conversational commerce on Messenger, as well as immersive experiences through virtual and augmented reality. It provides analysis of Facebook's strategies with Messenger, video, connectivity, artificial intelligence, and its approach to hardware and open platforms.
Facebook held its annual F8 developer conference on April 18-19, 2017 to showcase new products and reinforce its mission to connect the world. Key announcements included positioning the camera as central to augmented and virtual reality experiences, expanding AR capabilities, introducing social virtual reality through Spaces, enhancing Messenger with bots and games, and initiatives to expand internet access globally through technologies like drones and wireless networks. Analytics tools were also updated to provide more automated insights into user behavior and engagement across channels.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
The document summarizes Facebook's updates from its F8 2011 conference, including new features like Timeline, Open Graph, and changes to News Feed. These updates present opportunities for brands to engage users and generate social actions, but will also create new challenges as brands compete for visibility. Brands need to focus on creating engaging content that drives user interaction to maintain their presence on Facebook.
The document discusses 7 social media trends for 2018:
1. Visual search starting to enter the mainstream, enabled by technologies like Google Lens and camera-based searches on platforms like Pinterest.
2. Social commerce becoming more prominent as platforms introduce new shopping features and audiences warm to the idea of direct purchasing on social media.
3. Bots transitioning from conversational interfaces to structured menus and formats resembling mobile websites to improve the user experience.
4. Instagram strengthening its influence over shopping habits and brand partnerships due to its highly visual nature and growing audience.
5. Algorithms becoming a hot topic again as Facebook trials changes prioritizing friends over brands and publishers, potentially impacting organic reach.
Facebook announced two major changes - Timeline and Open Graph. Timeline allows users to tell their life story through activities on websites and apps. Open Graph allows users to connect with nouns and verbs rather than just people, making connections more meaningful. These changes create new opportunities for brands to integrate more seamlessly and be more visible to consumers through new "social apps" that provide better user experiences and allow brands to better communicate with consumers.
"TheFacebook" as a platform exclusively for Harvard students. Its popularity spread rapidly among other Ivy League schools and later expanded to uni.
https://uploadarticle.blogspot.com/2023/06/the-global-advancement-of-facebook.html
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
What the F8 Facebook Changes Mean for MarketersBen Gaddis
Facebook announced several major updates at its f8 conference, including the rollout of Timeline profiles that compile a user's entire activity history, new gesture options beyond just "Like" to allow more expressive interactions, automatic sharing of app activity through a single click, and the new Ticker feed to showcase real-time updates from friends. These changes shift Facebook's focus to becoming a platform for storytelling by users and brands. Marketers will need to provide engaging, personally relevant content that integrates into customers' lives and stories on Facebook.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Facebook was founded in 2004 by Mark Zuckerberg and has since grown to over 3 billion users worldwide. It owns other popular platforms like Instagram, WhatsApp, and Oculus VR. Facebook's company culture emphasizes supporting employees' ideas and diversity. It has over 44,000 employees globally and continues expanding its social media business through creativity and innovation.
Facebook was founded in 2004 by Mark Zuckerberg and has since grown to over 3 billion users worldwide. It owns other popular platforms like Instagram, WhatsApp, and Oculus VR. Facebook's company culture emphasizes supporting employees' ideas and diversity. It has over 44,000 employees globally and continues expanding its social media business through creativity and innovation.
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
Computing is quickly moving from the small screen in our hands, to the world around us. The camera, and advanced AI algorithms behind it, are making this possible.
Epsilon Agency will be attending CES in January. Check out our show guide to understand what we believe are the most worthwhile speakers, booths and entertainment.
Google announced new hardware products including the Pixel 2 smartphone, Google Home Mini and Max smart speakers, Pixel Buds headphones, and Google Clips camera. The Pixel 2 enhances the Google Assistant with features like visual search with Lens and augmented reality. Voice Match on the Google Home allows for personalized Assistant responses based on individual voices. Pixel Buds seamlessly integrate the Assistant for touchless control and real-time language translation. Google Clips is a camera that uses machine learning to automatically take short video clips of people and pets.
This Tuesday, Apple revealed some great new products including an LTE capable Apple Watch and a few new iPhone models. Check out Epsilon's recap of the event below and the implications this hardware will have for marketers.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. INTRODUCTION
2Copyright @ 2018, Epsilon. All rights reserved.
Facebook's 2018 F8, it's annual developer conference, came
at a crucial time in the companies history. After recently
undergoing a massive data scandal that put founder and
CEO Mark Zuckerberg under the light of congress, it was
important to remind developers that there are still
awesome reasons to build for the platform. It was expected
that Zuckerberg would address those concerns to kick off
his keynote and then move on to the exciting updates - and
that's exactly what he did.
After Mark moved past the data and security issues,
Facebook talked a lot about bringing people together
(community is an often dropped term at these events).
There was plenty of updates in the VR space, corresponding
with the launch of Oculus GO. There were also
advancements in how users can access and share AR effects
as well as some updates to Messenger. Additionally, there
was an added focus on empowering third parties to use the
platform in ways that were not possible before.
Implications
At Epsilon Agency, we look forward to these conferences
because they ultimately set the stage for new forms of
interaction between consumers and brands as well as
between consumers themselves – ultimately allowing us to
align our clients with strategies to empower users, enhance
experiences and transform our environment.
3. Address the Elephant in the
Room
Just before the start of the conference, Mark Zuckerberg released a blog post detailing
a new privacy control feature that would allow users to clear their history from the
social network.This feature, entitledClear History, works similar to the clear history
function that many of us are accustomed to on our default web browsers. It will
essentially scrub what that user has browsed on their site.
This is important because it shows that Facebook is directly listening to its users and
taking steps to mitigate privacy concerns.Along with this update, the company has
also made it easier to find what data the platform has collected on you, restricted the
ability for third parties to obtain user data, offered incentives for those that find
loopholes, and underwent a massive audit of third party apps. All of this to keep users
happy.
Now that the issue of privacy, data and security was addressed, it was time for Mark to
jump into the updates to Facebooks line of products.
Privacy, Data and Security were big underlying issues to
F8 this year, and Facebook did a lot to ease the general
publics fears regarding how their information is
captured and used.
4. Focus On Groups
There was big focus on Groups at this years F8 as they lead to this larger idea of community
building and meaningful online interaction. Facebook will add a dedicatedGroupsTab that will act
as a hub for all your Group related activity.Group admins will get the ability to attach a "Join
Facebook Group" button to any email or websites outside of Facebook, furthering the reach and
targeting ability of these groups.
In the spirit of live video, Facebook also mentioned their previously testedWatch Party feature,
which will allow groups of friends to watch a video together (in theWatch section).Almost every
big announcement today had an undertone of bringing users together, either physically or digitally,
which isn't a big surprise for Facebook, as that's been their motto for quite some time now.
Implications
Marketers have long understood the need to create communities around their product or service
and now Facebook is making it even easier for them. Brands should attempt to align themselves
with relevant groups, and aid in the community involvement that goes on there. Don't simply
sponsor an event or relevant product, but really try to add value to that online community.
Consumers can see right through a façade.
Additionally, theWatch Party feature will increase the popularity of videos in theWatch section.
Make your video series an event. Incentivize people to watch your new episodes at certain times
and share pictures of theirWatch Party.This not only gets your views up, but also gets the
comment section active as well. Putting out great content is table stakes now a days, it's how you
promote that content that ultimately ends up putting you ahead.
4
Facebook has historically aligned itself with
communities and this year was no different, as they
revamped the Groups section and made it easier for
Group owners to recruit new members.
5. Facebook Takes on Dating
It finally happened, Facebook became a dating site. It was already one in a sense that people
were able discover and meet based off their perceived interests and looks, but now it's
official.The feature will combine a lot of aspects to traditional mobile dating sites already.
Create a profile, fill in some information, add a few pictures and start looking for someone
that catches your eye.There won't be any swipe rights or lefts, instead, users will start a
conversation by liking a specific picture of that person.The aim is to make it more personable.
Where this gets interesting is the events section. Users will be able to unlock certain events
around town, thus making their profile viewable to other users going to that event.This
should make it easier to connect with people, as the first date is basically already planned out
for you. It will be interesting to see how this feature is perceived by the general public, as
there is a plethora of dating sites available, and users may still not trust a company who had
just come under data scrutiny to handle their love life decision making.
Implications
There are limited ways in which brands have been able to successfully align themselves with
dating sites, but the event section opens up new possibilities for brands that want to get into
the space. Facebook dating focused events will be held to bring people together in urban
areas and brands will be able to sponsor or even hold the events. It won't be surprising if
Facebook offers a promoted event product, to bring yours to the top of the list, and create
additional revenue for the social media giant.
Facebook used to be where you went right after you solidified a date, to check out that
persons profile. Now it's a one stop shop.
By taking on the Dating feature, Facebook is further
trying to connect the physical and digital worlds. Live
events will play a big role in this new venture for the
social media platform.
6. AR Takes a Leading Role
A fun new way to share AR experiences is going to be through Messenger.The social network has
pushed Messenger as a great way for users to interact with businesses, and they do so over 8 billion
times a month. Now, businesses will be able to share Augmented Reality experiences directly with
users, further leading them down the purchase funnel of their customer journey.
Over on the Facebook platform, a major announcement surrounded the 3D sharingAPI.This allows
users and brands to easily create and share 3D content on the platform. From there, anyone
browsing the news feed would be able to grab that object (in their example, it was a blender) and
view it through an AR Lens to see how it looks in their kitchen or surrounding environment. Users
are also able to take that object into theirVR space, further blending the lines between the physical
and digital worlds.
Implications
With regards to Messenger, the example shown atTuesday's keynote was from Nike and featured a
new shoe release, formerly referred to as a drop.Users were able to view the product in 3D where
they could determine how it looks from all angles.They're then able to leave that experience and
jump right back into the messaging conversation where they can complete the purchase.Any
brand that currently interacts with users through Messenger would be hard pressed not to
experiment withAR interactions with their users.These will be highly impactful for new product
launches, sizing, experimentation and even customer service.
The 3D sharing API will bring the previously mentioned functionality and move it over to the News
Feed.This is all a play to make Facebook more immersive, and brands that offer physical products
should certainly align themselves with this trend. 3D objects and AR experiences allow consumers
to essentially 'try before they buy' which will ultimately lead to more purchasing decisions.
6
AR in Messenger will be commonplace in the coming
years as brands experiment with how to best reach
consumers through the platform. The ability to try
before you buy and a reduction in purchase friction are
key selling points for the technology.
7. VR Goes Further Mainstream
Virtual Reality has long been talked about as a disappointment due to its bulky hardware and lack of
great experiences. Facebook took a few massive steps in the right direction onTuesday to address
those two areas.While announced last October, the Oculus GOVR headset launched along with
updates to three key experiences. Oculus Rooms, OculusTV and OculusVenues.
Oculus Rooms gets an update that allows users to hangout in a virtual environment, with more things
to do.A partnership with Hasbro will allow them to play virtual board games together, while feeling
like they’re actually there.OculusTV places users virtual avatars on a couch set up in front of a
massive, movie theatre sizedTV.Out of the box, you'll be able to watch programming from content
providers including ESPN, Netflix, Hulu and more. Finally,OculusVenues is where you'll be able to
watch live sporting events, concerts, and more in a stadium like setting. Of course, you'll also be able
to sit next to your friends while it's going on.
Implications
These experiences, while great in themselves, have one thing in common.They're all designed to
bring people together in the virtual world.This is incredibly important asVR has also been criticized
for its socially isolating experience.The more that people are able to do and interact with each other
in virtual spaces, the more comfortable they'll be in exploring them..
For brands, this means it's time to start takingVR seriously. If people are going to actually hang out in
virtual spaces, how can you assist in that experience? Hasbro is a great example of a brand taking
their physical product and allowing virtual avatars to interact with it.Think of ways that users interact
with your product or service in the physical world and ask yourself what aspects of it can be simulated
in a virtual one.There's no right or wrong answer here as the community is still nascent and
developing.
Oculus Venues will allow virtual avatars to watch live
sporting events in 180, surrounded by their friends and
peers. There was a big focus on bringing users together
in VR at this years F8.
8. 8
LET’S TAKE A LOOK AT INSTAGRAM
Copyright @ 2017, Epsilon. All rights reserved.
9. AR Opens Up on Instagram
A major update to Instagram was the expansion of theAR camera effects platform, which had
previously opened on Facebook proper last year. Now, developers will be able to use the platform
to create effects to be used on Instagram.This is similar to Snapchats Lens Studio, which has been
heavily used by brands and creative developers alike since its release.
Users will be able to viewAR effects based on accounts that they follow.They’ll also be able to try
out filters directly from their friends stories, increasing those network effects. Due to this fact,
we're likely to see a push for more creativeAR demonstrations, as developers clamor for Instagram
fame and the coveted blue check mark.
It was only a matter of time before Instagram opened up their AR capabilities, as the company has
historically been following Snap’s every move. Due to how these filters are shared, it’s expected
that it will be easier to promote more appropriate filters based on contextually relevant events and
users.While not mentioned, we’re likely to see real time data be utilized in these experiences in the
near future.
Implications
By opening up theAR Camera Effects Platform, Instagram has drastically reduced the barrier to
entry for brands looking to further their presence on the platform. Marketers will be able to take
advantage of theAR camera effects platform to create compelling experiences that can easily be
shared at scale.These effects can be branded and created with relative ease.
Look for creative brands to take advantage of this platform in a number of ways and should aim to
create experiences that empower users to create and share themselves.The better the experience,
the more followers your brand will receive.
9
JiffPom demonstrated to a live audience how easy it’s
going to be for developers to create AR effects for
Instagram. These effects will give users a new way to
discover and share content.
10. Video Chat Comes to Instagram
VideoChat was another major announcement to the Instagram platform onTuesday. Users
will be able to chat live with a friend or group of friends, while continuing to view content on
the app.The aim seems to be to turn Instagram into a full fledged messaging service, rather
than simply a photo sharing platform.The ability to continue browsing while chatting with
your friends will easily allow for the sharing of content and discussion of new pages, topics
and brands - which fits perfectly into Instagram’s new Explore section.
The revamped Explore section will make it easier for users to see more content related to
their interests by giving them the ability to swipe through topics and subjects that they relate
to.This change was brought forward from the popularity noticed in following hashtags. Now,
it's going to be even easier to discover relevant and exciting content on the platform.
Implications
It will be important to determine a brand persona on Instagram, if yours hasn't already.This
persona will help to fill in the relevant topics that your brand can align itself with, to then be
more easily discovered through the Explore section. It will be interesting to study the
strategies that marketers use to further their presence on this social platform.
VideoChat will be an important trend to keep an eye on as well, as we’re sure to see
Instagram open up the capabilities for brands to empower users to interact with them.This
could be in the form of booking plans, ordering food, consuming content, and any other
group activities already seen in popular messaging apps.
Video Chat on Instagram is slowly turning the social
media platform into a full fledged messaging service,
keeping users on the app for longer periods of time, and
reducing passive consumption of content.
11. Third Party Story Integrations
are a Big Deal
Third party story integrations are a big step in the right direction in the war against Snapchat. Users
will be able to easily integrate their Spotify music selection or Go-Pro video, for example, into their
Instagram stories with the push of a button.They'll even allow for deep linking, so if someone
shares a Spotify song that you might enjoy, the app could take you directly to your own Spotify app
to check it out.
Users will be able to tap into Instagram's features to enhance their stories after they share them
from the app.While this is limited to a few partners right now, it’s expected that more will jump on
the bandwagon soon - after going through an extensive review process.These third party
integrations will ensure that the stories functionality doesn’t phase out, as new features and
shareable options will always be coming on the market.
Implications
Third party integrations are going to be incredibly important for brands that empower users to
create and share content. By allowing users to easily share on their Instagram stories directly from
their own product, they’ve dramatically reduced the friction involved in that process.
For now, it's just Spotify and Go-Pro that get the functionality, but look for more and more apps to
be added as users become accustomed to the activity.There may also be a day not too far in the
future that physical locations will be able to integrate this functionality. Imagine a share button
located directly next to your beautiful plate of Eggs Benedict at that trendy brunch spot.
11
Third Party Story Integrations will bring new and
exciting ways for users to share content on the
platform. Spotify and Go-Pro get the nod to begin, but
look for more and more services to jump on shortly.
12. QUESTIONS OR CONCERNS CAN BE SENT TO:
12
Steve Harries
VP, Innovation & User Experience
@Steve_Harries22
Jeremy Olken
Innovation Strategist
@JeremyOlken
Ian Beacraft
VP, Digital Strategy
@IanBcraft
Tom Edwards
Chief Digital Officer, Agency
@blackfin360