Every startup encounters speed bumps on the highway of growth. It’s the people on your team who will enable your company to power through them. Skills and capabilities must evolve as you grow. You’ll need to navigate advisory and other boards, recruit well and have effective team communication and a CEO who sets the stage for the company culture—all just to set you up for that early-stage VC funding. Once you've actually hired your third cousin's boyfriend you'll be entering new unchartered territory. How do you ensure he's not spending his day on Facebook? How can you make sure your salespeople aren't going after the same accounts? And for your other hires, how do you get your accountant to join the weekly beer pong tournament? Getting your employees to produce results is another of the great challenges of entrepreneurship. In this session we'll show you how to: Empower and engage employees to do their very best work. Align their efforts so that you've connected the company's strategy with their daily action. Get them to work together as a team. Build a culture that keeps them coming in happy every day.

1. Entrepreneurial Leadership: Building and Managing your
Team
Presented by Keri Damen (@keridamen)

2. Audience Poll:
Why did you leave
your last job?

3. 1. Work Conditions
2. Compensation
3. Manager
4. Toxic Co-worker

4. My Story

5. Portrait of an Entrepreneurial Leader

7. Dr. John Evans

8. Entrepreneurial Leadership 101

9. Traditional definition of leadership

10. Leaders:
1. Set direction
2. Align people
3. Motivate and inspire

11. Traditional definition of management

12. Managers:
1. Decide and plan
2. Budget and allocate
3. Monitor and control

13. Leaders vs. managers

14. Leaders vs. managers
=
Strategy vs. execution?

15. Entrepreneurial Leader = Both
Eagle eye with mouse vision

16. “Management is doing things right;
leadership is doing the right things.”
-Peter
Drucker

17. Entrepreneurs must lead and manage:
1. The strategy
2. The results
3. The team (all your
relationships)
4. Yourself

18. PART 1: The strategy

20. DEFINITION OF STRATEGY
From Greek στρατηγία stratēgia, "art of
troop leader; office of general, command,
generalship”;
is a high level plan to achieve one or more
goals under conditions of uncertainty.

21. Startup Strategy 101: Search to find
and meet customer needs to create a
sustainable business

22. Tactics: Use customer development
to ensure you make
something people want

23. Tool: Business Model Canvas

25. Strategy is everyone’s job

26. PART 2: Managing the results

27. Audience Poll

28. Execution is harder than strategy

29. 70-90% of organizations with strategies
fail to achieve them

30. 7 out of 10 CEOs fail not due to a bad
strategy but because of bad execution
(Fortune)

31. A great strategy weakly executed
is worth less than a good strategy
strongly executed

32. Course code: 2927-000
Page #32

33. What does success look like?

34. Define the most important metrics
for your business

35. Startup metrics:
$ Revenue % Gross margin
# Trials/Proposals # Qualified Leads
# Customers # Repeat Customers
Burn rate Drop dead rate
New products
Marketing Metrics (Views/Clicks/Conversions)

36. “What gets measured gets managed.”
(and done)
-Peter
Drucker

37. BEWARE
• Blind faith in one metric
• The wrong metrics
• Too many metrics
• Balance financial & non-financial
metrics

39. PART 3: Managing the team

40. Audience Poll:
Bad Manager Hall of Shame

41. There’s no “I” in team….

43. “Hire slowly and fire fast”

44. Get the best people and
let them do their job
(define what success looks like)

45. Kotter on Management:
Plan
Organize
Staff
Direct
Control
(There is no ‘Do!’ = Delegate)

46. Help your team succeed:
• Do they know what is expected of them?
• Do they have the tools/skills to achieve this?
• Do they understand how they can improve?
• Do they know what success looks like?
Source: Material Minds (Plant)

47. Help your team succeed:
• Do they know what is expected of them?
Objectives & link to
strategy
• Do they have the tools/skills to achieve this?
Organizational support
• Do they understand how they can improve?
Communication/Perf Mgmt
• Do they know what success looks like?
Metrics/Results
Source: Material Minds (Plant)

48. Keep your best people by giving them:
• Autonomy over their work
• Credit/recognition
• Feedback regularly
• Growth opportunities

49. PART 4: Managing yourself

50. Course code: 2927-000
Page #50

51. Course code: 2927-000
Page #51

52. Lead yourself

53. Every day ask yourself:
‘What can I do today to move the
needle forward on my business?’

54. Leverage your strengths and
minimize your weaknesses

55. Help yourself succeed:
• Do you know what is expected of you?
Goals; Link to strategy
• Do you have the tools/skills/rel’ships to achieve
this?
Mentors/cofounders
• Do you understand how you can improve?
Listening to stakeholders
• Do you know what success looks like?
Metrics/Results

56. A note on culture
Startup Genome Report: The Impact of
Mentors

57. Cultivate emotional intelligence

58. Cultivate emotional intelligence
Source: HBR

60. Culture

61. Stages of organizational evolution:
1. Creating a culture
2. Building a culture
3. Maintaining: Sustainer of
culture
4. Changing: As change agent
Source: Schein

62. You are the culture

63. Overt and covert culture

64. Lead by example: Live the culture

67. 5 Myths of Great Workplaces (HBR)

68. 5 Myths of Great Workplaces (HBR)
1. Everyone is happy all the time.

69. 5 Myths of Great Workplaces (HBR)
1. Everyone is happy all the time.
2. Conflict is rare.

70. 5 Myths of Great Workplaces (HBR)
1. Everyone is happy all the time.
2. Conflict is rare.
3. Mistakes are few.

71. 5 Myths of Great Workplaces (HBR)
1. Everyone is happy all the time.
2. Conflict is rare.
3. Mistakes are few.
4. Hire for cultural fit.

72. 5 Myths of Great Workplaces (HBR)
1. Everyone is happy all the time.
2. Conflict is rare.
3. Mistakes are few.
4. Hire for cultural fit.
5. Offices are full of fun things.

73. “We perform at our best when we feel
competent, autonomous and connected
to others.”
-Ron
Friedman

74. Resiliency

75. Everyone has aEveryone has a plan until they get
punched in the mouth.
- Mike
Tyson
“ ”

76. “If you are not making mistakes, you
are not making decisions.”
-Catherine Cook,
My Yearbook

77. See problems as opportunities:
Learn what you can and move on

78. Focus

79. Deciding means killing ideas

81. Decide between nice to haves
and must haves

82. Final thought:
Always strive to be
a better manager and leader

85. Ask for feedback and
work to improve

86. Course code: 2927-000
Page #
Course code: 2927-000
Page #63
Week 1
Fulfill needs. Solve problems.
And you CHANGE THE WORLD.