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Personal Branding 101 (Ched Dayot)

Presentation about personal branding.

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Personal Branding 101 (Ched Dayot)

  1. 1. #BRANDYOU P E R S O N A L B R A N D I N G 1 0 1 CHED DAYOT
  4. 4. WHAT DO YOU STAND FOR? Your personal brand is the sum of everything that is YOU. If you’re not branding yourself, you can be sure others are doing it for you. Personal branding is about the impression you make in people’s minds.
  5. 5. SO, HOW DO YOU BUILD YOUR PERSONAL BRAND? Your personal brand starts with you. Envision where you wish to be and have a sense of direction to begin. Differentiate by defining what makes you unique. You are identified by what you do consistently. Keep listening to the feedback and constantly innovate.
  6. 6. THE 8D’s OF PERSONAL BRANDING 1 DISCOVER. Get to Know Yourself. 2 DEFINE. Define Who You Are. 3 DIRECT. Envision Where You Want to Be. 4 DEVELOP. Develop Necessary Skills.
  7. 7. THE 8D’s OF PERSONAL BRANDING 5 DIFFERENTIATE. Find What Makes You Unique. 6 DEPLOY. Deploy Necessary Assets. 7 DECODE. Track and Analyze Feedback. 8 DELIVER. Deliver Your Promises.
  8. 8. THE POWER OF 5 5 QUESTIONS What are you passionate about? What makes you remarkable? What are your goals? What motivates you? What do you value?
  9. 9. THE POWER OF 5 5 RULES Be diligent Be consistent Be relevant Be interesting Be yourself
  10. 10. THE POWER OF 5 5 STEPS Take inventory Develop a (brand) plan Craft your identity Choose the right tools & channels Measure and repeat
  11. 11. TOOLS AND CHANNELS Websites Blogs Social Networks Events Offline and alternate publishing (books, magazines, etc)
  12. 12. Be Everywhere Connect everything Cultivate relationships Develop a visible platform Donate expertise to a cause Start and join conversations DON’T FORGET TO...
  13. 13. And lastly…
  14. 14. To be in business today, our most important job is to be the head marketer for the brand called “YOU”. Tom Peters
  15. 15. THANK YOU!!! Let’s keep in touch!  Facebook, Twitter & Instagram: @thechedproject