This document discusses the development of MOOCs (massive open online courses) for tourism and hospitality curriculum. It provides examples of existing tourism and hospitality MOOCs from universities like MIT, University of California-Irvine, and University of Southern Queensland. It also outlines some business models for MOOCs, including non-profit consortia like edX.org and for-profit consortia like Coursera.org. The document lists online resources for eTourism education and provides links to the eTourism Wiki and eTourism Curriculum.

1. MOOCs Development for Tourism and Hospitality
Curriculum
Nadzeya Kalbaska
Faculty of Communication Sciences
Università della Svizzera italiana
Lugano, Switzerland
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2. • MOOCs are changing today’s education landscape
(Lewin, 2013; Watters, 2013)
• Prediction by Harden (2012): 50% of US universities
will disappear by 2060 + Harvard will have 10 million
students
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3. • Massive – up to 150,000 students engaged
• Open – anyone can enrol for free. Fee if working
towards a certification
• Online – enabled by ICTs
• Course – Usually provided by an academic institution.
Rough schedules of 6/12 weeks
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5. 6.1 million Coursarians
560+ courses created by
108 Universities from 16
countries
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6. Vocational Education
A two million global online learning community, filled with
free, high-quality resources for over 500 free courses
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7. Business models
For-profit consortia
Non-profit consortia
Udacity.com and
Coursera.org
edX.org and
Futurelearn.com
Possible income
- certification
- assessment
- tutoring and tuition
- access to student records
- sponsorship
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8. Existing Tourism and Hospitality MOOCs
Title of the course
Spa and Hospitality Operations
Management of Services: Concepts,
Design, and Delivery
Introduction to Tourism
Tourism Industry Analysis
Introduction to Hospitality
Law for Tourism Retail
Travel Management
New Media Course*
Certification in Hotel Industry
Analytics
Provider
University of California-Irvine
MIT
University of Southern Queensland
University of Central Florida
World Education University
World Education University
World Education University
Cornell School of Hospitality
American Hotel and Lodging Educational
Institute; International Council on Hotel
Restaurant and Institutional Education
and Smith Travel Research
Murphy et al., 2013
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9. eTourism online resources
eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/
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10. eTourism online resources
eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/
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