The SchoolFinder Group Media Kit highlights websites like SchoolFinder.com, StudyinCanada.com, GradSchoolFinder.com and ScholarshipsCanada.com. This includes website analytics, community demographics, as well as marketing and recruitment tools for higher education. In addition, it outlines targeted communication options, brand visibility vehicles, and lead generation services.
College Admission Services Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
College Admission Services Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
Improving the User Journey with UX Research & PersonalizationAcquia
Personalization is gaining traction with marketers today because it allows companies to better communicate and engage with their target audiences.
However, implementing a content strategy for different audiences, without multiplying your content creation efforts is a huge challenge. So how do you personalize your messaging efficiently?
Join our webinar as we address these challenges. We’ll also highlight a case study that demonstrates how personalized content helped a university communicate with both students & the broader public.
You’ll learn how to:
- Begin defining and prioritizing your audiences
- Create a content strategy that speaks to your audiences
- Identify what content to personalize & strategies needed to create, test, and improve your content over time
Understanding Millennials: Where to find them and how to reach themED MAP
“Where to Find Them and How to Reach Them” will examine the congregating places for millennial students and how best to attract their attention. We will also be releasing the results of our Millennial Website Review and Social Footprint Analysis case studies in the near future.
* Where do millennials spend time?
* How can you best attract their attention?
* What do millennials think of our institutional websites?
* Where in the electronic social world are our schools being talked about?
* Best practices
* Factors to consider
* Conclusions
College Admission Services Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
College Admission Services Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
Improving the User Journey with UX Research & PersonalizationAcquia
Personalization is gaining traction with marketers today because it allows companies to better communicate and engage with their target audiences.
However, implementing a content strategy for different audiences, without multiplying your content creation efforts is a huge challenge. So how do you personalize your messaging efficiently?
Join our webinar as we address these challenges. We’ll also highlight a case study that demonstrates how personalized content helped a university communicate with both students & the broader public.
You’ll learn how to:
- Begin defining and prioritizing your audiences
- Create a content strategy that speaks to your audiences
- Identify what content to personalize & strategies needed to create, test, and improve your content over time
Understanding Millennials: Where to find them and how to reach themED MAP
“Where to Find Them and How to Reach Them” will examine the congregating places for millennial students and how best to attract their attention. We will also be releasing the results of our Millennial Website Review and Social Footprint Analysis case studies in the near future.
* Where do millennials spend time?
* How can you best attract their attention?
* What do millennials think of our institutional websites?
* Where in the electronic social world are our schools being talked about?
* Best practices
* Factors to consider
* Conclusions
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
Building a Global Community of Connected Students, from Classroom to CareerCognizant
IDP seized the opportunity to support its customers at every stage of the international education journey – from searching for and attending a university, to career services and lifelong learning — with personalized, relevant content.
Infinite courses is India's most informative and one of the top education websites/ portals in India where you can search for Courses in India, Courses after 12th, Courses after 10+2, Courses after graduation, MBA Courses, PGDM Colleges and courses in India, Distance learning courses, Distance education institutes, Careers, MBA institutes, Colleges, Universities, Degrees and Diplomas, Distance Learning, Distance Education Universities, Institutes and courses, Coaching and Test Preparation Institutes and centres, Education Consultants, Study options in India and abroad.
DO COLLEGE THE
RIGHT WAY.
We are here to help the next generation make wise decisions by pursuing the right career and attending the right college at the right cost.
icouldbe.org is an award-winning organization that is pioneering innovative technology solutions to solve the educational and career needs of today's students.
icouldbe.org has served more than 6,000 teenagers in the United States and has recently expanded its global reach to Tanzania.
icouldbe.org partners with companies to engage employees to become mentors to teenagers and guide them through a dynamic, online curriculum that allows them to focus on career advice, the best uses of high school, how to manage their money, how to prepare for continuing education.
1. icouldbe.org guides youth towards the careers they want and deserve.
2. All mentoring is virtual and safe, carried out on the icouldbe.org’s site.
3. E-mentors volunteer when it is convenient for them, day or night.
As a CEFI Dealing Representative, you can have a direct impact on assisting families plan for their children’s post-secondary education. Here is a useful guide to becoming a successful CEFI Dealing Representative.
Understanding Today’s Youth through Effective PlanningKuder, Inc.
Learn best practice models for effective career planning that not only facilitates on-time graduation and postsecondary transitions, but motivates students to commit to their education and career aspirations. This presentation, led by Kuder, Inc., an NDPC/N recognized Model Program, will provide attendees with stimulating ideas for real-world applications.
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
icouldbe.org is an award-winning organization that is pioneering innovative technology solutions to solve the educational and career needs of today's students.
icouldbe.org has served more than 6,000 teenagers in the United States and has recently expanded its global reach to Tanzania.
icouldbe.org partners with companies to engage employees to become mentors to teenagers and guide them through a dynamic, online curriculum that allows them to focus on career advice, the best uses of high school, how to manage their money, how to prepare for continuing education.
1. icouldbe.org guides youth towards the careers they want and deserve.
2. All mentoring is virtual and safe, carried out on the icouldbe.org’s site.
3. E-mentors volunteer when it is convenient for them, day or night.
Shine in the academic fraternity by getting IAO's membership.
As an IAO member, you will get:
• Personalized Member Area
• Community and Networking
• Increased Student Enrolments and Retention Ratio
• Publications and Multimedia
• Creative Services at Discounted Prices
• Recruitment, Jobs and Career Services for Your Students
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
Building a Global Community of Connected Students, from Classroom to CareerCognizant
IDP seized the opportunity to support its customers at every stage of the international education journey – from searching for and attending a university, to career services and lifelong learning — with personalized, relevant content.
Infinite courses is India's most informative and one of the top education websites/ portals in India where you can search for Courses in India, Courses after 12th, Courses after 10+2, Courses after graduation, MBA Courses, PGDM Colleges and courses in India, Distance learning courses, Distance education institutes, Careers, MBA institutes, Colleges, Universities, Degrees and Diplomas, Distance Learning, Distance Education Universities, Institutes and courses, Coaching and Test Preparation Institutes and centres, Education Consultants, Study options in India and abroad.
DO COLLEGE THE
RIGHT WAY.
We are here to help the next generation make wise decisions by pursuing the right career and attending the right college at the right cost.
icouldbe.org is an award-winning organization that is pioneering innovative technology solutions to solve the educational and career needs of today's students.
icouldbe.org has served more than 6,000 teenagers in the United States and has recently expanded its global reach to Tanzania.
icouldbe.org partners with companies to engage employees to become mentors to teenagers and guide them through a dynamic, online curriculum that allows them to focus on career advice, the best uses of high school, how to manage their money, how to prepare for continuing education.
1. icouldbe.org guides youth towards the careers they want and deserve.
2. All mentoring is virtual and safe, carried out on the icouldbe.org’s site.
3. E-mentors volunteer when it is convenient for them, day or night.
As a CEFI Dealing Representative, you can have a direct impact on assisting families plan for their children’s post-secondary education. Here is a useful guide to becoming a successful CEFI Dealing Representative.
Understanding Today’s Youth through Effective PlanningKuder, Inc.
Learn best practice models for effective career planning that not only facilitates on-time graduation and postsecondary transitions, but motivates students to commit to their education and career aspirations. This presentation, led by Kuder, Inc., an NDPC/N recognized Model Program, will provide attendees with stimulating ideas for real-world applications.
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
icouldbe.org is an award-winning organization that is pioneering innovative technology solutions to solve the educational and career needs of today's students.
icouldbe.org has served more than 6,000 teenagers in the United States and has recently expanded its global reach to Tanzania.
icouldbe.org partners with companies to engage employees to become mentors to teenagers and guide them through a dynamic, online curriculum that allows them to focus on career advice, the best uses of high school, how to manage their money, how to prepare for continuing education.
1. icouldbe.org guides youth towards the careers they want and deserve.
2. All mentoring is virtual and safe, carried out on the icouldbe.org’s site.
3. E-mentors volunteer when it is convenient for them, day or night.
Shine in the academic fraternity by getting IAO's membership.
As an IAO member, you will get:
• Personalized Member Area
• Community and Networking
• Increased Student Enrolments and Retention Ratio
• Publications and Multimedia
• Creative Services at Discounted Prices
• Recruitment, Jobs and Career Services for Your Students
Graduate America - Build Your Brand, Leave a LegacyMalcolm Allen
Graduate America® presents a business model for educational “opportunities” around the world. A proven solution that helps influencers monetize their brands, meet challenges and build legacies.
We aspire to “edutain” and “infotain” our audiences through one-of-a-kind learning experiences with the most compelling people in the world.
Can yu please make an executive summary of thisCreating and.pdfsales88
Can yu please make an executive summary of this?
Creating and providing value to consumers in a way that satisfies their wants and expectations is
the overall goal of a customer value-driven marketing strategy. Understanding what customers
want and need is the first step in this process, followed by the development and marketing of
goods or services that
answer those needs in a way that is beneficial to the consumer.
In the manufacturing sector, this can entail producing items of excellent quality that are long-
lasting, effective, and affordable while also providing excellent customer service and support. In
the service sector, this could entail supplying individualized, flexible service that caters to each
client's wants
and preferences, while simultaneously maintaining reasonable price and easy accessibility.
Customer value-driven marketing methods are widely used by businesses in Canada as a
strategy to stand out from the competition and cultivate enduring client loyalty. By providing
high-quality goods and services, individualized customer experiences, and creative marketing
efforts that appeal to Canadian customers, businesses like Canadian Tire, Tim Hortons, and
Lululemon, for instance, have developed
significant customer loyalty.
For instance, a Canadian consumer electronics manufacturer would carry out research to learn
what features and characteristics consumers want in a new smartphone. This research may be
used by the manufacturer to create a smartphone with a long battery life, a good camera, and an
intuitive interface. To assist clients with any problems they might encounter, they might also
provide a warranty and customer
service support.
A customer value-driven marketing strategy, in its broadest sense, aims to create and deliver
value to consumers in a way that satisfies their requirements and expectations. By doing this,
businesses can
foster long-term consumer loyalty and acquire an edge over rivals in their sector.
To Analyze the marketing mix strategy of Niagara College when marketing its offered programs
(e.g. certificate program, diploma programs in business etc.).
In the Niagara region of Ontario, Canada, Niagara College is a post-secondary educational
institution that is publicly supported. With more than 10,000 full-time students and an additional
20,000 part-time and continuing education students, the college, which was formed in 1967, has
expanded to
become one of the biggest colleges in Ontario.
Several certificate and diploma programs are available from Niagara College in a number of
fields, including business, technology, health sciences, hospitality, and community services.
These programs are created to address the needs of employers in the area and beyond while
preparing students for jobs in a
range of industries.
The following are just a few of the specialized courses Niagara College offers:
Business: Niagara College provides a range of certificate, diploma, and degree-level business
programs. The topics cove.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. About Us
2 | The SchoolFinder Group
Message from the CEO
Helping students find the right school and helping you find the right students
has been our core mission since day one in 1995. Nothing makes us happier
than knowing that we have made a difference in a student’s life - in knowing
that we helped you and your organization accomplish your goals. As our
community of students, counsellors and parents grows to over one million, this
continues to be our focus.
Our mission is to change the world. Our passion is to provide excellent service.
Excellence means the quality of our websites and educational tools used by
students everyday. Excellence also means understanding your needs and
providing solutions that deliver results.
In this ever evolving world, we have stayed true to our values. This trust is the
foundation of our relationship with hundreds of thousands of students and
hundreds of organizations on four continents.
If you are interested in reaching Canadian or international students, we can help.
We look forward to working with you.
- ChrisWilkins, CEO & Founder
“Helping students find schools and schools find students.”
About Us
A Global Network
The EDge Advantage
Lead Generation
BrandVisibility
Targeted Communication
Annual Package Options
Service Costs
Contact Us
2
4
6
8
10
12
14
15
16
THE IMPORTANT THING IS NOT TO
STOP QUESTIONING. CURIOSITY HAS
ITS OWN REASON FOR EXISTING.
3. The SchoolFinder Group
Media Kit 2014-2015 | 3
The SchoolFinder Group is not just a group of websites.
We are a dedicated team of professionals who are
passionate about education.With nearly 20 years of
industry experience and working with hundreds of
institutions worldwide, we are the experts in online
marketing and recruitment.
Asthego-to-resourceforhighereducation, we have the
privilege of connecting with students online and offline
through high school visits, regional fairs, and online
webinars. Counsellors and parents use our sites as trusted
resources when guiding their students.
Our partnerships with leading education publications,
industryassociations,andthehighereducationcommunity
allowustospreadourmessageacrossCanadaandaround
theworld.
Newspaper
coverage across
10 Canadian
provinces
Counsellor
magazines in all
high schools
across Canada
Career
magazines in all
post-secondary
career centres
40
high school visits
24
online webinars
55,000
social media
followers
4. A Global
Network
A GLOBAL NETWORK | DEMOGRAPHICS
GradSchoolFinder.com
Canada’scompletelisting
of graduate, business,
medical, dental, teaching,
and law schools.
StudyinCanada.com
Atrustedsiteforthousandsof
internationalstudents,parents,
andagentsastheystarttheir
Canadianschoolsearch.
ScholarshipsCanada.com
Canada’s largest and most
comprehensive database of
scholarships, bursaries, grants,
and awards.
SchoolFinder.com
OneofCanada’smosttrusted
resourcesforexploringpost-
secondaryoptionswithdetailed
informationonschools,program
prerequisites,costs,anddeadlines.
2,609,805
views/year
671,697
visits/year
3.88
pages/visit
9,358,342
views/year
1,096,342
visits/year
8.54
pages/visit
854,890
views/year
294,890
visits/year
2.90
pages/visit
1,000,000
members
47,000
programs
11,000
new sign-ups a month
292,138
views/year
71,166
visits/year
4.10
pages/visit
2,000,000
visitors
$170 million
in total scholarships
380
careers
21%
mobile traffic
Top 3
Canadian members by province
233countries
with members
Top 10
site visitors by country
1. Canada
2. USA
3. India
4. China
5. UK
6. Nigeria
7. Pakistan
8. Brazil
9. Philippines
10. Mexico53%
ON BC AB
17% 13%
4 | The SchoolFinder Group
5. Rachel from Calgary, Alberta
-Grade 12 student with an 88% average
-Looking to pursue Natural Science,
starting September 2014
-Highly interested in a university in
British Columbia
-Interested in research experience and
cross-country running
Media Kit 2014-2015 | 5
6. 6 | The SchoolFinder Group
The EDge
Advantage
THE EDGE ADVANTAGE | CLIENT PERKS
With over 1 million members, 2 million site visitors, and 13 million
page views, our clients get increased visibility through enhanced
profiles on SchoolFinder.com, StudyinCanada.com, and
GradSchoolFinder.com.
Clients cut through the clutter by using our internal SEO to display
higher on search results. Be top of mind (and the page) with
branding opportunities like search logos and profile banners.Take
advantage of this premium placement as students are saving
schools to their shortlist, comparing program requirements, and
requesting information.
Average ProfileViews
SchoolFinder.com
StudyinCanada.com
GradSchoolFinder.com
Non-Client Client
19
171
94
1,448
97
2,292
15x more traffic
9x more traffic
23x more traffic
7. Media Kit 2014-2015 | 7
We’re here to help
From comprehensive packages to
year-round support, we are committed
to your success. Every client is backed by
a full team of student engagement
strategists, digital account coordinators,
and graphic designers. Our tried-and-
tested EDge approach ensures that you
optimize your resources, accomplish
your goals, and seamlessly align
messaging with your brand. Keep a
pulse on the industry with our research
and shared best practices.
Strategic Planning
-Needs Assessment
-Current Initiative Review
-Quarterly Campaign Planning
Account Management
-Creative Consultation
-On-going Campaign Coordination
-Industry Best Practices
Analytics & Reporting
-Detailed Campaign Reporting
-Monthly Profile Activity
-Research Insights
8. 8 | TheSchoolFinderGroup
Lead
Generation
LEAD GENERATION | BUILDING YOUR PROSPECT POOL
Finding the right student can sometimes feel like looking
for a needle in a haystack. With the right recruitment
tools, this can be easier.
The first step is being visible and available to students
who are interested in you. InfoRequestTM
is a great tool for
capitalizing on students who visit your profile and would
like to engage with you. Using highly targeted and
refined tools like LeadMatchTM
and Dashboard Badges,
you can be matched to the right students and grow your
prospect pool with qualified leads.
prospective student leads
generated for our clients in
the last 12 months
102,000
are highly or very
highly interested in
requested schools
42%
represented in student
lead requests
172countries
generated on average per
client over 12 months
530 leads
LeadMatchTM
Filter by:
- Level of Study
- DegreeType Interest
-CurrentResidence
(CountryorProvince)
- Program of Interest
- Location of Study Interest
Get the Scoop
on Students:
-ContactDetails
-AcademicAverage
-Current/LastSchool
-LevelofInterest
11,000
newsign-upseverymonth
Seamlesslyimportyourleads
intoyourCRMorSISthrough
LeadPostTM
Capture student’s attention as
they are creating their profile and
actively investigating school,
scholarship, and career options.
Dashboard Badges
DiscoverthenewfrontierinonlinerecruitmentwithDashboard
Badges.Thisnewtoolgamifiesyourrecruitmentbyencouraging
studentstotakemicro-commitmentactionsastheybuildtheir
relationshipwithyourschool.
9. Media Kit 2014/2015 | 13
John fromToronto, Ontario
-Grade 11 student with an 85% average
-Looking to pursue Accounting,
starting September 2015
-Highly interested in a college
in Ontario
Media Kit 2014-2015 | 9
10. 10 | The SchoolFinder Group
BrandVisibility
BRAND VISIBILITY | CUT THROUGH THE CLUTTER
Banners
Get the word out about
your events, hot
programs, upcoming
deadlines, and increase
general branding.
Advantages
- Mobile site placement
-Includedinnewsletters
-VisibleonallScholarshipsCanada.com
sitepages
Advantages
-Year-round readership
-Linkedtoschoolprofile
-Sharedonsocialmedia
Advantages
- Geo-target
-Content-target
-Program-target
2 million
visitors
13 million
page views
700,000
Canadian subscribers
200,000
international subscribers
8,000
views/month
189x
more visitors
Lookingto increaseyourbrandvisibility?Connectwithover1millionmembersand2millionsitevisitorswhoarelookingatschool,
scholarship, andcareerinformation.TheSchoolFinderGroupoffersavarietyofdigitalsolutionstogetyounoticedbystudentsontheir
desktop,tablet,andmobiledevices.
Newsletters
Connect with students
by communicating
about more than just
your cost and
programs.
Featured Scholarships
Help students who want
to be in your classrooms
get there by highlighting
your scholarship
opportunities.
11. Media Kit 2014-2015 | 11
"Working withThe SchoolFinder
Group, we have been able to reach
and recruit new students we
wouldn’t have otherwise. Customer
service is also top-notch!"
Kurtis Knappe
Online Marketing Officer
University of New Brunswick
12. Targeted
Communication
TARGETED COMMUNICATION | PERSONALIZED CONNECTIONS
Email Campaigns
Use targeted email campaigns to build a 1-to-1
relationship with students, parents, and counsellors.
With 34 filter options, you can focus on the right
audience from our 1 million member community.
Detailed tracking and reporting is provided
following the campaign deployment, so you can
see open and click-through rates.
Gain direct access to over 1 million students, parents, and counsellors through targeted email campaigns, exclusive online webinars,
and program-targeted banners. Engage the right students through online marketing services.
8%
open-to-click conversion
25%
average open rate
34
filter options
”
”
12 | The SchoolFinder Group
Program-TargetedBanners
Put your programs front and centre for
highly engaged prospects who are actively
looking at similar programs at other
schools. Differentiate yourself from the
crowd with this strategic positioning of
your program.
0.23%
click through rate
47,000+
programs
Unlimited
impressions
13. Media Kit 2014-2015 | 13
25%
attendance rate
30-60
minutes
6
custom questions
OnlineWebinars
Directly interact with registered participants
including prospective students, counsellors, and
parents. Engage with your exclusive audience
through interactive poll questions, chat, and live
Q&A sessions.With detailed post-event reports,
you’ll have the inside scoop on all registrants for
tailored follow up.
Media Kit 2014-2015 | 11
Media Kit 2014-2015 | 13
LEEDS METROPOLITAN UNIVERSITY
UNITED KINGDOM
"We conducted our first webinar and
were surprised that students within our
city took part. During a high school visit,
one student stated that because of the
webinar, they will apply to UNBC."
Pam Flagel
Associate Registrar - Enrolment Services
University of Northern British Columbia
14. 14 | The SchoolFinder Group
Annual Package Options
ANNUAL PACKAGE OPTIONS | PRICING
BannersClient
Perks
Mobile
eTour 5
Email
Campaigns
Featured
Scholarships
(2 months)
Dashboard
Badges
Program
Targeted
Banners
Online
Webinars
100K
impressions
(up to 3 campaigns)
Basic
$4,000
200K
impressions
(up to 6 campaigns)
Mobile eTour 5
or
Featured Scholarships
Mobile eTour 5
or
Featured Scholarships
20K
names
(up to 3 creatives)
Super Recruiter
$7,500
400K
impressions
(up to 9 campaigns)
40K
names
(up to 6 creatives)
5
programs
1
session
1
badge
1
badge
1
badge
Integrated
$12,000
600K
impressions
(up to 12 campaigns)
60K
names
(up to 9 creatives)
15
programs
3
sessions
Ultimate
$17,500
Brand Awareness Targeted Communication
Monthly
Newsletters
Mobile
eTour 5
Featured
Scholarships
Banner
Advertising
Event
Listings
Email
Campaigns
Online
Webinars
Program
Targeted
Banners
Lead Generation
InfoRequestTM
LeadMatchTM
Dashboard
Badges
Client Perks
Enhanced Profile
LeadMatch™
Newsletters
Event Listings
Enhanced Profile
SocialLinksTM
WebLinksTM
Profile
Banners
15. Media Kit 2014-2015 | 15
Service Costs
PRICING | SERVICE COSTS
OnlineWebinars Mobile eTour 5
Max File Size
-
40K
40K
Size ( w x h )
-
300 x 250
728 x 90
Format
Article
Big Box
Leaderboard
SchoolFinder.com
$250 / issue
$1,250 / issue
$1,250 / issue
StudyinCanada.com
$250 / issue
$750 / issue
$750 / issue
Our HTML5 Mobile eTour 5 allows you to
engage students on-the-go by putting your
school in the palm of their hands.
Mobile eTour 5
$1,500
Onlinewebinarsare30-60minuteseminars
thatallowyoutodirectlyinteractwith
prospectivestudents,counsellors,andparents.
ExclusiveWebinar
$1,000
Newsletter
Advertise in our monthly SchoolFinder.com newsletter that reaches Canadian students, parents, and counsellors or
our quarterly StudyinCanada.com newsletter that reaches international students, parents, and agents.
Net CPM Rate
$300
-
-
Setup
$500
$1,000
$5,000 / month
Format
HTML
Landing Page
Scholarship Alerts
Sorts (2 Included)
$10 / sort
-
supports most sizes, GIF, JPG or text
Size / Links
40K / 5 URLs
-
Email
The names in our SchoolFinder Group community are collected under strict opt-in guidelines and adhere to PIPEDA
(Personal Information Protection and Electronic Documents Act) and Bill C-28 (FISA).
Max File Size
40K
40K
15K
-
-
Size ( w x h )
300 x 250
728 x 90
300 x 50
Text Listing
Text Listing
Format
Big Box Banner
Leaderboard Banner
Mobile Banner
Featured Scholarship
Event Listing
Net CPM Rate
$37
$37
$20
$550 / month
$250 / month
Options
Geo-Targeting
Content-Targeting
Program-Targeting
Expanding Creative
Pre-rollVideo
Frequency Capping
Online Advertising
Our proprietory advertising platform gives you the option to choose who sees your ad, ensuring your message is
delivered to the right audience.