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Engaging the sports lover

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Gijsbregt Brouwer
Gijsbregt Brouwer

Presentation for Atos Origin on the new sports consumer held at the Olympic Stadium Amsterdam on June 9th 2011

Business
1 of 40
Engaging
the
sports
lover From
exposure
to
experience Gijsbregt
Brouwer Atos
Origin
New
Media
in
Sports
Event
‐
Olympic
Stadium
‐
09/06/2011
Gijsbregt
Brouwer www.sport28.nl www.brightguys.nl
Sports
2.0 Improving
sports
 thru
internet
&
 mobile
Consumer
2.0 Experiences
2.0 Share
the
experience
Sports
consumer


DisrupNon


DisrupNon


DisrupNon
Sports
=
 experience
Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniNes •
More
content •
Sport
date/meet Lengthen: Experience
1.0: •
CommuniNes •
No
mobile •
Games •
No
web
2.0 •
Planning •
Not
personal •
Blogs •
No
context •
RegistraNon
Some
more
theory
Partnerships
1.0 AssociaNon Sponsor
 Sponsee and/or
media Agreement Means
Partnerships
2.0 •
Engagement •
Value
creaNon •
ConNnuous
experience •
AuthenNcity EXPERIENCE Sponsor consumer fan Sponsee
 and/or
media
Sharing
the
experience
Sharing
the
experience
Claim
the
conversaNon
It’s
an
app
world
Second
screens
Second
screens
LocaNon
37
Photograph: LeoLoves
39
Follow
me
@gijsbregt

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