Sports 2.0 spring 2010

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The 2010 version of my "famous" presentation. Many new examples including iPad & augmented reality
(to be) held on April 21st 2010

Published in: Sports
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Sports 2.0 spring 2010

  1. 1. Sports 2.0 Sport is social again Gijsbregt Brouwer Amsterdam, 21 april 2009
  2. 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
  3. 3. Sports 2.0 Improving sports thru internet & mobile
  4. 4. Sponsoring 0.0 Maecenate
  5. 5. Sponsoring 1.0 Signage boarding
  6. 6. Sponsoring 1.5 Hospitality
  7. 7. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
  8. 8. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
  9. 9. Sponsoring 2.0 digital ecosystem
  10. 10. Sports = experience
  11. 11. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
  12. 14. Build lasting platforms
  13. 15. Social sports Matrix
  14. 16. Passive Active
  15. 17. Active community
  16. 18. Passive community
  17. 19. Active tools
  18. 20. Active tools
  19. 21. Passive tools
  20. 22. Passive tools
  21. 23. Passive tools
  22. 24. Passive tools
  23. 25. Active news
  24. 26. Active news
  25. 27. Passive news
  26. 28. Active gaming
  27. 29. Passive gaming
  28. 30. Social sports Matrix
  29. 31. The connected cyclist…
  30. 32. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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