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Sport in amsterdam what is next 2015

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Sports in the 21st century:
What holds the future of sports for an urban environment such as the Dutch capital Amsterdam. Many examples on what is next in sports and how a city/community can learn and respond. Some advise for policy and strategy.

Presented at Sport in Amsterdam, what is next? At February 16, 2015 Pakhuis De Zwijger in Amsterdam

Published in: Sports
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Sport in amsterdam what is next 2015

  1. 1. Sports in the 21st century DMO - sport in Amsterdam - February 16, 2015
  2. 2. The transparant athlete It takes people to tell a story, it takes stories to build a brand
  3. 3. Feel free to follow me: @gijsbregt
  4. 4. You know me
  5. 5. The online (sports) content and activation agency www.tyrsday.com
  6. 6. It's a digital world
  7. 7. When will internet video overtake TV? "That already happened." Eric Schmidt, CEO Google (in 2012)
  8. 8. Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days.
  9. 9. TV sets are in the minority
  10. 10. It's a digital world
  11. 11. Digital world right now
  12. 12. Social media worldwide 0 300 600 900 1200 Facebook Whatsapp FB messenger Linkedin Instagram Twitter Tumblr Snapchat Pinterest Foursquare Vine 4055 70 100 199 284300 332 500 600 1390
  13. 13. Power of YouTube (& GoPro)
  14. 14. Use of smartphone 2010 82% 18% 2014 37% 63% Mobile Desktop
  15. 15. Number of users Runkeeper 0 8,75 17,5 26,25 35 2008 2009 2010 2011 2012 2013 now 30 23 9 6 2 00
  16. 16. Number of pushups
  17. 17. Everything connected
  18. 18. Tracking
  19. 19. Tracking
  20. 20. Tracking
  21. 21. Mobile revolution
  22. 22. Smart everything
  23. 23. Concepts & experiences
  24. 24. Third wave of running
  25. 25. Third wave of running
  26. 26. Grass roots and crews
  27. 27. Outside is the new inside
  28. 28. At home
  29. 29. During your workout
  30. 30. Complete augmentation
  31. 31. Conceptualized events
  32. 32. Story telling
  33. 33. It's a peoples world
  34. 34. Unfiltered communication
  35. 35. Born to share
  36. 36. Born to share
  37. 37. Fenced off
  38. 38. Create more & lasting impact I m p a c t Time
  39. 39. How?
  40. 40. Strategic content around the brand
  41. 41. Campaigns and continuity
  42. 42. 24/7/365
  43. 43. Get your content strategy working for you and build value on your platform
  44. 44. Marcom targets
  45. 45. Story lines Channels & items Team Execution Monitoring & feedback
  46. 46. Story lines
  47. 47. Channels and items Creation of own media(channels)
  48. 48. Influence versus reach Reach Influence
  49. 49. Team
  50. 50. Planning & execution
  51. 51. Monitoring results: reach
  52. 52. Monitoring results: engagement
  53. 53. Feel free to follow us: @teamtyrsday

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