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Sport
in
2011
&
beyond      Sport
is
social
again       Gijsbregt
Brouwer     EMBA
‐
Groningen
‐
11/03/2011
Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
Web
2.0
‐
3.0Sponsoring
2.0 Experiences  Sports
2.0
Social networks wereldwijd      Facebook     Twitter   Hyves   Myspace        Flickr             600600450300             ...
Time spent on social networks
Social networks ad revenues
Sports
2.0Improving
sports
 thru
internet
&
     mobile
Sponsoring
0.0  Maecenate
Sponsoring
1.0Signage

boarding
Sponsoring
1.5  Hospitality
Sponsoring
1.0               AssociaKon  Sponsor
                            Sponseeand/or
media               Agreement  ...
Sponsoring
2.0             •
InteracKon                                          •
Value
creaKon                          ...
Sponsoring 2.0Digital eco system
Sports
=
experience
Deepen:                     •
Mobile                     •
Smart
stadium                     •
Digital
signage Broaden: •
...
Build
lasKng
 plaMorms
Social
sports
Matrix
Passive   AcKve
AcKve
community
Passive
community
AcKvetools
AcKvetools
Passive tools
Passive
 tools
Passive
 tools
Passive
 tools
Passive
 tools
AcKve
news
AcKve
news
Passive
 news
Passive
 news
AcKve
gaming
Passive
gaming
Social
sports
Matrix
The connected    cyclist
VOTE:sport28.nl/appawards
Questions or discussion
THX!@gijsbregt
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
MBA Workshop sport and social media
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MBA Workshop sport and social media

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My two hour masterclass for the MBA students of MBA Sports in Groningen/Papendal.
Full update on social media, social media and sports and sports and the experience economy.
March 2011 version

Published in: Sports
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MBA Workshop sport and social media

  1. 1. Sport
in
2011
&
beyond Sport
is
social
again Gijsbregt
Brouwer EMBA
‐
Groningen
‐
11/03/2011
  2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
  3. 3. Web
2.0
‐
3.0Sponsoring
2.0 Experiences Sports
2.0
  4. 4. Social networks wereldwijd Facebook Twitter Hyves Myspace Flickr 600600450300 250 190150 52 11 0 2011
  5. 5. Time spent on social networks
  6. 6. Social networks ad revenues
  7. 7. Sports
2.0Improving
sports
 thru
internet
&
 mobile
  8. 8. Sponsoring
0.0 Maecenate
  9. 9. Sponsoring
1.0Signage

boarding
  10. 10. Sponsoring
1.5 Hospitality
  11. 11. Sponsoring
1.0 AssociaKon Sponsor
 Sponseeand/or
media Agreement Means
  12. 12. Sponsoring
2.0 •
InteracKon •
Value
creaKon •
ConKnuous
experience plaMorm Sponsor consumer fan Sponsee
and/or
media
  13. 13. Sponsoring 2.0Digital eco system
  14. 14. Sports
=
experience
  15. 15. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniKes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniKes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraKon
  16. 16. Build
lasKng
 plaMorms
  17. 17. Social
sports
Matrix
  18. 18. Passive AcKve
  19. 19. AcKve
community
  20. 20. Passive
community
  21. 21. AcKvetools
  22. 22. AcKvetools
  23. 23. Passive tools
  24. 24. Passive
 tools
  25. 25. Passive
 tools
  26. 26. Passive
 tools
  27. 27. Passive
 tools
  28. 28. AcKve
news
  29. 29. AcKve
news
  30. 30. Passive
 news
  31. 31. Passive
 news
  32. 32. AcKve
gaming
  33. 33. Passive
gaming
  34. 34. Social
sports
Matrix
  35. 35. The connected cyclist
  36. 36. VOTE:sport28.nl/appawards
  37. 37. Questions or discussion
  38. 38. THX!@gijsbregt

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