Start to Run - engaging the runner

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Presentation given on February 10th, 2012 for the Royal Dutch Track & field Union (atletiekunie) on social media and running/training for runners

Start to Run - engaging the runner

  1. 1. Engaging the runnerWaarom nog trainen, met een a trainer? Gijsbregt Brouwer Start to run trainersbijeenkomst- Zeist - 10/02/2012
  2. 2. Gijsbregt Brouwerwww.sportnext.nlwww.brightguys.nl
  3. 3. Changed world:Changed training?
  4. 4. 5 trends 2012
  5. 5. Crowd sponsoring Urban sportsMore than social mediaBeyond the commodity Rethinking principles
  6. 6. Consumer
  7. 7. Producer
  8. 8. Media
  9. 9. Brand
  10. 10. Disruption
  11. 11. Athletes in charge
  12. 12. Sponsors own the rights
  13. 13. Realtime highlights
  14. 14. Consumers produce
  15. 15. Amateurs are pro’s
  16. 16. Middle man is out
  17. 17. Sports =experience
  18. 18. Deepen: • Mobile • Smart stadium • Digital signage Broaden: • Communities • More content • Sport date/meet Lengthen:Experience 1.0: • Communities• No mobile • Games• No web 2.0 • Planning• Not personal • Blogs• No context • Registration
  19. 19. Sharing the experience
  20. 20. Crowd sponsoring
  21. 21. 1 sponsormany sponsees
  22. 22. 47K runners2.5M New Yorkers 7M digital fans
  23. 23. Urban sports
  24. 24. Beyond social media
  25. 25. Sports MobileRotterdam SocialCreativity
  26. 26. Beyond the commodity
  27. 27. Rethinking principles
  28. 28. Rethinking principles
  29. 29. It’s an app world
  30. 30. 40
  31. 31. 41
  32. 32. Follow me @gijsbregt

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