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The Transparent Athlete: on Sports and Story Telling

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Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.

Published in: Sports, Marketing
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The Transparent Athlete: on Sports and Story Telling

  1. 1. The transparent athlete Social Media Week Rotterdam 2014
  2. 2. It takes people to tell a story, it takes stories to build a brand The transparant athlete
  3. 3. You know me
  4. 4. You know me
  5. 5. It's a digital world
  6. 6. When will internet video overtake TV? "That already happened." ! Eric Schmidt, CEO Google (in 2012)
  7. 7. Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days. ! Then it went to television.
  8. 8. Social media worldwide 1200 900 600 300 0 60 40 70 199 200 271 313 300 500 1320 Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
  9. 9. Global sports industry value: $350 - $450 billion
  10. 10. Global sneaker + clothing market = $ 180 billion
  11. 11. Global sport drinks/nutrients market = $ 55 billion
  12. 12. Global professional sports market = $ 145 billion
  13. 13. 50% of all TV related social media activity is on sports
  14. 14. It's an athlete's world
  15. 15. Share your adventures Creation of own media(channels)
  16. 16. Create your own brand Creation of own media(channels)
  17. 17. Who are you?
  18. 18. Who do you connect to?
  19. 19. Why should you?
  20. 20. Get your content strategy working for you and monetize your platform
  21. 21. Brands and stories !! Creating value through ! - branding! - sales! - reach! - engagement! - impact! - sponsorships ! - advertising!
  22. 22. Case #samenmet
  23. 23. Team #samenmet
  24. 24. Athletes #samenmet
  25. 25. Fans #samenmet
  26. 26. Results: hashtag use > 12.000
  27. 27. Results: engagement > 50%
  28. 28. Just about sports?
  29. 29. It's about passionate people
  30. 30. It's about great adventures
  31. 31. It's about ravenous fans
  32. 32. And the future athlete?
  33. 33. Match data
  34. 34. Training data
  35. 35. Training data
  36. 36. Bio data
  37. 37. Share a hearbeat
  38. 38. DNA
  39. 39. What can we learn from athletes?
  40. 40. Create your own stories
  41. 41. Own your channels
  42. 42. Share your adventures
  43. 43. Build your brand
  44. 44. Be future proof
  45. 45. Harvest your wins
  46. 46. Feel free to follow me: @gijsbregt

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