Cycling 2.0

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Sport 2.0 projected on cycling for early 2011

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
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  • Cycling 2.0

    1. 1. Sports
2.0 Individual
sport
is
social
again Gijsbregt
BrouwerNTFU,
wielerzesdaagse,
6
januari
2011,
RoDerdam
    2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    3. 3. Partnerships
2.0
 Experiences Sports
2.0 QuesMons
    4. 4. Sports
2.0Improving
sports
 thru
internet
&
 mobile
    5. 5. Partnerships
1.0 AssociaMon Sponsor
 Sponseeand/or
media Agreement Means
    6. 6. Partnerships
2.0 •
InteracMon •
Value
creaMon •
ConMnuous
experience plaSorm Sponsor consumer fan Sponsee
and/or
media
    7. 7. Digital
eco
system
    8. 8. Sports
=
experience
    9. 9. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniMes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniMes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraMon
    10. 10. Build
lasMng
 plaSorms
    11. 11. Social
sports
Matrix
    12. 12. AcMve
    13. 13. Passive
    14. 14. AcMve
community
    15. 15. Passive
community
    16. 16. AcMvetools
    17. 17. Passive tools
    18. 18. Passive
 tools
    19. 19. Passive
 tools
    20. 20. AcMve
news
    21. 21. AcMve
news
    22. 22. Passive
 news
    23. 23. AcMve
gaming
    24. 24. Passive
gaming
    25. 25. Social
sports
Matrix
    26. 26. The connected cyclist
    27. 27. Questions or discussion
    28. 28. THX!@gijsbregt

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