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NSRF conference - on story telling in rowing

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Every year the federation of student rowing clubs organises a conference to educate its boards.
Rowing is a big student sport in the Netherlands and the boards only operate for one year, so continuity is always difficult.
Compelling story telling is a way to create this continuity and to cherish the culture of the club and its mostly historic values

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NSRF conference - on story telling in rowing

  1. 1. STORY TELLING IN HET #ROEIEN NSRF CONGRES - 14 NOVEMBER 2015
  2. 2. It takes people to tell a story It takes stories to build a brand
  3. 3. INTRODUCTION Gijsbregt Feel free to follow me @gijsbregt
  4. 4. INTRODUCTION Gijsbregt
  5. 5. INTRODUCTION Gijsbregt and story telling Sportnext // Livescope // De Buik van Rotterdam
  6. 6. INTRODUCTION Týrsday The sports content and activation agency. http://www.tyrsday.com
  7. 7. We empower talent in creating value
  8. 8. We empower talent in creating value
  9. 9. INTRODUCTION It’s a digital world
  10. 10. INTRODUCTION When will internet video overtake TV? “It already happend.” - Eric Schmidt CEO Google (in 2012)
  11. 11. INTRODUCTION Nike Inc. Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days.
  12. 12. INTRODUCTION Nike Inc. Latest World Cup ad, featuring Real Madrid star 
 Cristiano Ronaldo, was seen by 78 million people in four days.
  13. 13. INTRODUCTION TV sets are in the minority Computing devices used for video now far outnumber actual ‘televisions’
  14. 14. INTRODUCTION It’s a digital world
  15. 15. INTRODUCTION Digital world right now
  16. 16. INTRODUCTION Social media world wide 0 400 800 1200 1600 Facebook Whatsapp FB messenger Instagram Linkedin Twitter Snapchat Tumblr Pinterest Foursquare Vine 405570 199 200 284 400400 700 900 1550
  17. 17. INTRODUCTION Use of smartphone
  18. 18. INTRODUCTION Everything is connected
  19. 19. INTRODUCTION Number of runkeeper users Today runkeeper has 38 million users
  20. 20. INTRODUCTION Tracking
  21. 21. INTRODUCTION Tracking
  22. 22. INTRODUCTION Data, messages and connections miss context
  23. 23. STORYTELLING Talent is your guide in this digital world
  24. 24. STORYTELLING The power of talent 106. 894.346 likes 38.206.113 followers
  25. 25. STORYTELLING Unfiltered communication
  26. 26. STORYTELLING It’s a sharing world
  27. 27. STORYTELLING Create a continuous impact
  28. 28. STORYTELLING Why?
  29. 29. STORYTELLING Connect to your fans
  30. 30. STORYTELLING Use your influence
  31. 31. STORYTELLING Tell your story the way you want it
  32. 32. STORYTELLING Inspire people
  33. 33. STORYTELLING Create commercial value
  34. 34. STORYTELLING Take responsibility
  35. 35. STORYTELLING Even after you quit being a pro
  36. 36. STORYTELLING Manage the hassle away
  37. 37. STORYTELLING How?
  38. 38. STORYTELLING Set your goals
  39. 39. STORYTELLING What story do you have to tell?
  40. 40. STORYTELLING Let technology work for you
  41. 41. STORYTELLING Form and instruct your team
  42. 42. STORYTELLING Share your adventure
  43. 43. STORYTELLING Track results
  44. 44. Get started Create value
  45. 45. GET STARTED So how does it work? Strategy Social website Consistent storytelling
  46. 46. GET STARTED Strategy
  47. 47. GET STARTED Social media websites
  48. 48. GET STARTED Social websites
  49. 49. GET STARTED Social website
  50. 50. GET STARTED Consistent storytelling
  51. 51. NEXT STEPS Opportunities Follow us: @teamtyrsday

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