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NYENRODE SPORTS - COLLEGE PERSONAL BRANDING

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Module 2 of the sports program for executives and coaches in sports. Topic: personal branding, social websites, social media, content management, content strategy, talent and athletes.

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NYENRODE SPORTS - COLLEGE PERSONAL BRANDING

  1. 1. STORY TELLING AND PERSONAL BRANDING NYENRODE SPORTS - 12 OCTOBER 2015
  2. 2. It takes people to tell a story It takes stories to build a brand
  3. 3. INTRODUCTION Gijsbregt Feel free to follow me @gijsbregt
  4. 4. INTRODUCTION Gijsbregt and story telling De Buik van Rotterdam Sportnext Livescope Bright guys
  5. 5. INTRODUCTION Týrsday The online (sports) content and activation agency. http://www.tyrsday.com
  6. 6. We empower talent in creating (online) value
  7. 7. INTRODUCTION It’s a digital world
  8. 8. INTRODUCTION When will internet video overtake TV? “It already happend.” - Eric Schmidt CEO Google (in 2012)
  9. 9. INTRODUCTION Nike Inc. Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days.
  10. 10. INTRODUCTION Nike Inc. Latest World Cup ad, featuring Real Madrid star 
 Cristiano Ronaldo, was seen by 78 million people in four days.
  11. 11. INTRODUCTION TV sets are in the minority Computing devices used for video now far outnumber actual ‘televisions’
  12. 12. INTRODUCTION It’s a digital world
  13. 13. INTRODUCTION Digital world right now
  14. 14. INTRODUCTION Social media world wide 0 300 600 900 1200 Facebook Whatsapp FB messenger Instagram Linkedin Twitter Tumblr Snapchat Pinterest Foursquare Vine 4055 70 100 199 284 332 400 500 600 1400
  15. 15. INTRODUCTION Use of smartphone
  16. 16. INTRODUCTION Everything is connected
  17. 17. INTRODUCTION Number of runkeeper users Today runkeeper has 38 million users
  18. 18. INTRODUCTION Tracking
  19. 19. INTRODUCTION Tracking
  20. 20. INTRODUCTION Data, messages and connections miss context
  21. 21. STORYTELLING Talent is your guide in this digital world
  22. 22. STORYTELLING The power of talent 106. 894.346 likes 38.206.113 followers
  23. 23. STORYTELLING Unfiltered communication
  24. 24. STORYTELLING It’s a sharing world
  25. 25. STORYTELLING Create a continuous impact
  26. 26. STORYTELLING Why?
  27. 27. STORYTELLING Connect to your fans
  28. 28. STORYTELLING Use your influence
  29. 29. STORYTELLING Tell your story the way want it
  30. 30. STORYTELLING Inspire people
  31. 31. STORYTELLING Create commercial value
  32. 32. STORYTELLING Take responsibility
  33. 33. STORYTELLING Even after you quit being a pro
  34. 34. STORYTELLING Manage the hassle away
  35. 35. STORYTELLING How?
  36. 36. STORYTELLING Set your goals
  37. 37. STORYTELLING What story do you have to tell?
  38. 38. STORYTELLING Let technology work for you
  39. 39. STORYTELLING Form and instruct your team
  40. 40. STORYTELLING Share your adventure
  41. 41. STORYTELLING Track results
  42. 42. Get started Create value
  43. 43. GET STARTED So how does it work? Strategy Social website Consistent storytelling
  44. 44. GET STARTED Strategy
  45. 45. GET STARTED Social media websites
  46. 46. GET STARTED Social websites
  47. 47. GET STARTED Social website
  48. 48. GET STARTED Consistent storytelling
  49. 49. CASES Wilson Kipsang
  50. 50. CASES Wilson Kipsang
  51. 51. CASES Wilson Kipsang
  52. 52. CASES Wilson Kipsang
  53. 53. CASES Rabobank en WK Hockey
  54. 54. CASES Concept
  55. 55. CASES Platform
  56. 56. CASES Team
  57. 57. CASES The talent
  58. 58. CASES Fans
  59. 59. CASES Planning
  60. 60. CASES Results reach
  61. 61. CASES Engagement
  62. 62. NEXT STEPS Opportunities Follow us: @teamtyrsday

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