Engaging the Runner

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This is a presentation I gave for the business club of the Dam tot Dam running event in Amsterdam on June 28th 2011.

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
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  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • Engaging the Runner

    1. 1. Engaging
the
runnerOnce
a
runner,
always
a
runner Gijsbregt
BrouwerDam
tot
Dam
Sponsor
Event
‐
Amsterdam
‐
28/06/2011
    2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    3. 3. Sports
2.0Improving
sports
 thru
internet
&
 mobile
    4. 4. Consumer
2.0 Experiences
2.0Share
the
experience
    5. 5. Sports
consumer
    6. 6. 

DisrupKon
    7. 7. Athletes in charge
    8. 8. Sponsors own the rights
    9. 9. Realtime highlights
    10. 10. Consumers produce
    11. 11. Amateurs are pro’s
    12. 12. Middle man is out
    13. 13. Sports
=
experience
    14. 14. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniKes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniKes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraKon
    15. 15. Some
more
theory
    16. 16. Partnerships
1.0 AssociaKon Sponsor
 Sponseeand/or
media Agreement Means
    17. 17. Partnerships
2.0 •
Engagement •
Value
creaKon •
ConKnuous
experience •
AuthenKcity EXPERIENCE Sponsor consumer fan Sponsee
and/or
media
    18. 18. Sharing
the
experience
    19. 19. Sharing
the
experience
    20. 20. Claim
the
conversaKon
    21. 21. It’s
an
app
world
    22. 22. Second
screens
    23. 23. Second
screens
    24. 24. LocaKon
    25. 25. 40
    26. 26. Photograph: LeoLoves
    27. 27. 42
    28. 28. Follow
me
@gijsbregt

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