Future of the fitness industry

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The fitness industry is posed with a huge opportunity and with some serious threats. My view on the future of fitness, with Google and Apple as competitors and the obese world as a chance to be a truly meaningful industry.

See all the trends, new developments, insights and lots of examples.

C-level presentation held for the executive forum of the European Health and Fitness Association (EHFA) in Berlin, June 2014.

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Future of the fitness industry

  1. Future of being active Gijsbregt Brouwer EuropeActive - Berlin - June 16th, 2014 Creating sports experiences in a world that talks back
  2. Disruption
  3. ! When will internet video overtake TV? “That already happened.” - Eric Scmidt, CEO Google
  4. 1 on 1
  5.    1 to many
  6. Many to many
  7. Facts
  8. Social networks world wide 0 300 600 900 1200 Facebook Whatsapp Google+ Linkedin Twitter Instagram Tumblr Pinterest Vine 40 70108 200 243 277 300 450 1230
  9. Use of smartphone
  10. Use of smartphone 2010 82% 18% 2014 37% 63% Mobile Desktop
  11. Number of users of Runkeeper 0 8,75 17,5 26,25 35 2008 2009 2010 2011 2012 2013 now 30 23 9 6 2 00
  12. All running apps combined Far more than 100M downloads
  13. Pump it
  14. Mobile revolution
  15. Trends 2nd decade 21st century
  16. Tracking
  17. "Sharing"
  18. Fenced off
  19. Smart real estate
  20. Smart everything
  21. Everything connected
  22. All senses touched
  23. Realtime world
  24. Realtime world
  25. Online = personal
  26. Offline = personal
  27. Define personal?
  28. Outside is the new inside
  29. “More people in the club”?
  30. Trends SPORTNEXT 2014
  31. Transparant athlete
  32. Transparant athlete
  33. Yoga & broga
  34. Desportification of sports
  35. Performance Fitness Wellness Lifestyle Desportification of sports
  36. Mind as the final frontier
  37. Mind as the final frontier
  38. Robots are coming
  39. Robots are coming
  40. Customer journey 2020 Engaging in activities
  41. Before Body scan
  42. Before Brain scan
  43. Before Gene scan
  44. Before print shoes & gear
  45. Before print shoe & gear
  46. Before Analysis of training
  47. Before Someone to train with
  48. Before Smart watch
  49. During Smart wear
  50. During Smart helmet
  51. During real time body feedback
  52. During real time body feedback
  53. During real time hydro feedback
  54. During ghosting
  55. During social & geo feedback
  56. During bio feedback
  57. During cheering
  58. During Screens everywhere
  59. During real time music
  60. During Gaming
  61. During Video
  62. After Track
  63. After Competition
  64. After Rewards
  65. After Bio analysis
  66. After smart recovery
  67. Be personal
  68. Be conceptual
  69. Be flexible
  70. Be connected
  71. Be different
  72. Follow me @gijsbregt

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