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social media for filmmakers (dok.incubator)

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Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.

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social media for filmmakers (dok.incubator)

  1. 1. SOCIAL MEDIA FOR FILMMAKERS DOK.Incubator, Telc 2012
  2. 2. WOLFGANG GUMPELMAIER• New Media Consultant• Blogger, Speaker, Coach• Social Film Marketing & Crowdfunding• CO-Founder of www.ununi.tv• Member of www.ikosom.de• Senior Consultant Social Media Bildquelle: DOKVILLE 2011• TrendScout at TrendOne 2
  3. 3. INTRODUCTION
  4. 4. WHAT IS SOCIAL MEDIA?Wikipedia:Social media includes web-basedand mobile based technologieswhich are used to turncommunication into interactivedialogue among organizations,communities, and individuals.
  5. 5. WHAT IS SOCIAL MEDIA?Matias Roskos:The Social Web is not a marketing-channel. It‘s about communication.And Social Media are the individualcomponents on the Internet thatdefine the Social Web‘s technicalframe. Source: The Conversation Prism
  6. 6. Source: Emanuel Vivier
  7. 7. WHYSOCIAL MEDIA? Source: Social Media Count
  8. 8. WHYSOCIAL MEDIA?
  9. 9. Source: play communication
  10. 10. WHYSOCIAL MEDIA? Seth Godin: „The point is: you can find Ukrainian folk dancers and connect with them. Cause you wanna be connected.“
  11. 11. WHY SOCIAL MEDIA? Chris Anderson: „Our culture and economy is shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.“Source: The Long Tail
  12. 12. (SOCIAL MEDIA) STRATEGY
  13. 13. ON THE ONE HAND...Traditional distribution:•Theatrical•DVD•Pay-TV•Free-to-air-TV Source: Netzpiloten 13
  14. 14. ON THE OTHER HAND... • Set Top Boxes • Mobile Devices • Hybrid Distribution • Web TV, VoD • P2P-networks • Social TV • Broadband • 3D & Digital CinemaSource: Faceparty by RichardAM • Crowdsourcing & Crowdfunding 14
  15. 15. GOALS•Getting your film out there•Selling your film•Building a community•Raising awareness for a topic•Building a reputation•Getting some feedback•etc. Source: Social Mojo
  16. 16. RESOURCES•Budget•Time•People•Technology•etc. Source: Social Mojo
  17. 17. CONTENTown vs. user-generated/external
  18. 18. TOOLS
  19. 19. DISTRIBUTION
  20. 20. DISTRIBUTION
  21. 21. DISTRIBUTION
  22. 22. MARKETING Source: The Dark Knight Rises
  23. 23. CROWDSOURCING
  24. 24. CROWDSOURCING
  25. 25. FINANCING
  26. 26. MONITORING
  27. 27. COPYRIGHTS People consume filmswhenever, however, whereever they want! 28
  28. 28. HOW TO START?
  29. 29. STEP BY STEP• Look around • Identify influencers• Register a profile • Become a resource• Find some friends • Monitor your activities• Make your first steps • Optimize your strategy• Learn from others • Benefit from Social Media• Interact with others
  30. 30. FACEBOOKFacebook‘s statistic:•More than 900 million active users•526 million daily active users onaverage in March 2012•Average user has 130 friends• More than 42 million Pages with tenor more Likes 31
  31. 31. TWITTER 32
  32. 32. GOOGLE+Source: The Movie Bit 33
  33. 33. YOUTUBE• Launched in 2005• 2nd largest search engine• 72 hours video uploads per minute• 800 million unique users/month• 4 billion videos viewed per day Source: YouTube Blog 34
  34. 34. BLOGSWikipedia:„A blog (...) is a type of website or partof a website supposed to be updatedwith new content from time to time.Blogs are usually maintained by anindividual with regular entries of Source: The Hobbit Blogcommentary, descriptions of events, orother material such as graphics orvideo. Entries are commonly displayedin reverse-chronological order.“ Source: Irrational Realm, 35
  35. 35. PINTEREST 36
  36. 36. COLLABORATION
  37. 37. MONITORING
  38. 38. OTHER TOOLS• business networks: Xing, LinkedIn• photo-/videosharing: Pinterest, DailyMotion, Vimeo• location based services: Google Places, Foursquare• social bookmarking: Delicious, Digg, Diigo• presentations: Slideshare, Scribd, Prezi• collaboration: DropBox, Google Docs• etc. 39
  39. 39. EXCURSION:CROWDFUNDING
  40. 40. WHAT IS CROWDFUNDING?„crowdfunding is about thefinancing of projects andpeople by (large) crowds.“
  41. 41. CROWDFUNDING STATISTICSKickstarter„In October we reached$100 million in pledgesand had our onemillionth backer.“
  42. 42. CROWDFUNDING PLATFORMS
  43. 43. HOW CROWDFUNDING WORKS Source: Intuit/Column Five
  44. 44. MERCHFUNDING
  45. 45. EXAMPLES
  46. 46. WE ARE THE STRANGE
  47. 47. LOST PLACES
  48. 48. HOMOPHOBIA
  49. 49. TASTE THE WASTE
  50. 50. WATER MAKES MONEY
  51. 51. INVASION OF THENOT QUITE DEAD
  52. 52. ROCKSTARS OF URBAN ART
  53. 53. GOLDEN RULES • Be active• Start with people who share your interests (family, friends, colleagues) • Be creative• Learn (from) Social Media • Be authentic• Learn from others • Monitor your activities• Plan your communication • Stay up to date• Start small, then grow your activites • Show your expertise• Don‘t expect too much • Incorporate into daily routine
  54. 54. GOTTA SHARE
  55. 55. LINKS•Selling your film without selling your soul•Webdocs - Survival Guide for Online Filmmakers•Fans, Friends and Followers•Think outside the box office•The Long Tail•Tribes•Filmcourage
  56. 56. CONTACTeMail: wolfgang@socialfilmmarketing.comWeb: ww.socialfilmmarketing.comFacebook: /socialfilmmarketingTwitter: /gumpelmaierSlides: http://www.slideshare.net/gumpelmaierDelicious: http://www.delicious.com/gumpel
  57. 57. THANK YOUFOR YOUR ATTENTION!

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