Webcare in sports

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Given at the University of Nijmegen on May 24th 2011

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  • Webcare in sports

    1. 1. Webcare in sportsLeave the athletes in charge! Gijsbregt BrouwerBabylon Symposium- Nijmegen- 24/05/2011
    2. 2. Gijsbregt Brouwer www.sport28.nlwww.brightguys.nl
    3. 3. Consumer 2.0Experiences 2.0 Webcare
    4. 4. via upstream.nl
    5. 5. Teams/leaguesAthletes via upstream.nl
    6. 6. Social networks world wide Facebook Twitter Hyves Myspace Flickr 600600450300 250 190150 52 11 0 2011
    7. 7. Time spent on social networks
    8. 8. Social networks ad revenues
    9. 9. From products& services to experiences
    10. 10. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
Communi5es •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
Communi5es•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
Registra5on
    11. 11. Disruption
    12. 12. Build LASTING digital eco systems
    13. 13. TCC?
    14. 14. TwitterCode ofConductCommittee
    15. 15. QUESTIONS?
    16. 16. Follow
me:@gijsbregt@sport28

    ×