Successfully reported this slideshow.
Sport
in
2011
&
beyond             Sport
is
social
again              Gijsbregt
BrouwerSocial
Media
Congres
‐
#SMC11
‐
Ams...
Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
Sponsoring
2.0 Experiences  Sports
2.0  QuesIons
Sports
2.0Improving
sports
 thru
internet
&
     mobile
Sponsoring
0.0  Maecenate
Sponsoring
1.0Signage

boarding
Sponsoring
1.5  Hospitality
Sponsoring
1.0               AssociaIon  Sponsor
                            Sponseeand/or
media               Agreement  ...
Sponsoring
2.0             •
InteracIon                                          •
Value
creaIon                          ...
Sponsoring 2.0Digital eco system
Sports
=
experience
Deepen:                     •
Mobile                     •
Smart
stadium                     •
Digital
signage Broaden: •
...
Build
lasIng
 plaOorms
Social
sports
Matrix
Passive   AcIve
AcIve
community
Passive
community
AcIvetools
AcIvetools
Passive tools
Passive
 tools
Passive
 tools
Passive
 tools
Passive
 tools
AcIve
news
AcIve
news
Passive
 news
Passive
 news
AcIve
gaming
Passive
gaming
Social
sports
Matrix
The connected    cyclist
VOTE:sport28.nl/appawards
Questions or discussion
THX!@gijsbregt
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
SMC11 Sport and Social Media Congress 2011
Upcoming SlideShare
Loading in …5
×

SMC11 Sport and Social Media Congress 2011

2,892 views

Published on

Early 2011 version of my "famous" presentation on how sports is changing because of internet and mobile

Published in: Technology, Business, Sports
  • Be the first to comment

  • Be the first to like this

SMC11 Sport and Social Media Congress 2011

  1. 1. Sport
in
2011
&
beyond Sport
is
social
again Gijsbregt
BrouwerSocial
Media
Congres
‐
#SMC11
‐
Amsterdam
‐
24/02/2011
  2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
  3. 3. Sponsoring
2.0 Experiences Sports
2.0 QuesIons
  4. 4. Sports
2.0Improving
sports
 thru
internet
&
 mobile
  5. 5. Sponsoring
0.0 Maecenate
  6. 6. Sponsoring
1.0Signage

boarding
  7. 7. Sponsoring
1.5 Hospitality
  8. 8. Sponsoring
1.0 AssociaIon Sponsor
 Sponseeand/or
media Agreement Means
  9. 9. Sponsoring
2.0 •
InteracIon •
Value
creaIon •
ConInuous
experience plaOorm Sponsor consumer fan Sponsee
and/or
media
  10. 10. Sponsoring 2.0Digital eco system
  11. 11. Sports
=
experience
  12. 12. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniIes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniIes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraIon
  13. 13. Build
lasIng
 plaOorms
  14. 14. Social
sports
Matrix
  15. 15. Passive AcIve
  16. 16. AcIve
community
  17. 17. Passive
community
  18. 18. AcIvetools
  19. 19. AcIvetools
  20. 20. Passive tools
  21. 21. Passive
 tools
  22. 22. Passive
 tools
  23. 23. Passive
 tools
  24. 24. Passive
 tools
  25. 25. AcIve
news
  26. 26. AcIve
news
  27. 27. Passive
 news
  28. 28. Passive
 news
  29. 29. AcIve
gaming
  30. 30. Passive
gaming
  31. 31. Social
sports
Matrix
  32. 32. The connected cyclist
  33. 33. VOTE:sport28.nl/appawards
  34. 34. Questions or discussion
  35. 35. THX!@gijsbregt

×