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Týrsday - Sports Interactive Europe 2016

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Presentation for a peer to peer session on "How to leverage the value of athletes by helping them share their adventures."

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Týrsday - Sports Interactive Europe 2016

  1. 1. October 6th 2016 Sports interactive Europe
  2. 2. today Sports interactive europe 16 1. Týrsday 2. Content Olympics 3. Win or lose? 4. Take Aways
  3. 3. TÝRSDAY ABOUT US By combining the best of content and technology Týrsday helps her clients with building daily traffic on their owned online platform. In a natural and seamless way prominent visibility is gained within their target demographic and trust is built. Týrsday services ✦ Feasibility studies ✦ Strategy and concepting ✦ Publishing, distribution and aggregation technology ✦ Content and Community management
  4. 4. TÝRSDAY ABOUT US With over 20 years experience in digital strategy, content and technology, we have worked for many brands.. We know everything about: ✦ (sports) content; ✦ marketing strategy & branding; ✦ technology with global impact. Týrsday combines the best of both worlds content and technology. TECH meets CONTENT
  5. 5. Arie Boomsma our clients Dutch celeb with big TV audience. Writes, plays and owns a series of gyms. Partnership with 
 Arie Boomsma & VondelGym. Týrsday ✦ strategy ✦ two platforms ✦ arieboomsma.nl ✦ vondelgym.nl
  6. 6. Ferry Weertman our clients Týrsday launched Team Týrsday supporting ten athletes on their way to Rio de Janeiro. Athletes in “small sports” lik: judo, track and field, swimming, sailing and beachvolleybal. Ferry Weertman and Sharon van Rouwendaal ✦ website and social media ✦ content strategy ✦ content and support / coaching
  7. 7. ROEIEN.NL our clients Týrsday worked closely with the nationaal rowing association and its sponsor Aegon and developed a concept for their platform: roeien.nl. Total project ownership. Tyrsday is responsible for: ✦ strategy ✦ three platforms ✦ editor in chief ✦ content creation ✦ community management ✦ seeding of content
  8. 8. ruiters in oranje our clients Týrsday worked closely with the nationaal equestrian association and its sponsor Rabobank and developed a concept for their platform. Tyrsday is responsible for: ✦ strategy and concept ✦ 1 platform and activation pages ✦ education team of KNHS ✦ format development
  9. 9. Rabo liv our clients Týrsday worked closely with the team of Marianne Vos and its sponsor Rabobank and developed a concept for their platform. Tyrsday is responsible for: ✦ strategy and concept ✦ 1 platform and activation pages ✦ forming editorial team ✦ educating the athletes ✦ format development
  10. 10. content olympics
  11. 11. Strategy Cases: when you don’t win Who is Churandy Story lines Ambitions Personal brand
  12. 12. platform Cases: when you don’t win Guinee pig Permanent development Perfect integration of social media and branded platforms Leverage different types of content
  13. 13. content Cases: when you don’t win
  14. 14. Cases: when you don’t win partners Implicitly Explicitly
  15. 15. Cases: when you don’t win results
  16. 16. Who is Anna Story lines Ambitions Personal brand Strategy when you win
  17. 17. platform when you win Personal platform # 20 Permanent development Perfect integration of social media and branded platforms Leverage different types of content
  18. 18. content when you win
  19. 19. partners when you win Implicitly Explicitly
  20. 20. results when you win
  21. 21. Take aways
  22. 22. strategyleads Takeaways 22 This is not a interns job, it takes resources: ✦ money ✦ people ✦ energie ✦ technology Start with your ambitions!
  23. 23. start early Takeaways Be prepared for when the busy times come. Take time to ✦ build an audience ✦ get to know the technology and the content ✦ be happy sharing ✦ most of all: create trust
  24. 24. invest in your community Takeaways Your fans or amateurs are out there. Invite the closer to you by: ✦ finding the influencers ✦ exploring who already shares content ✦ offering them value ✦ listening to them Embrace your fans.
  25. 25. “Any place, any where, any time” 24/7 Most of the time there is no news, so make sure that when there is something to share, you do share it. Use a ontent planning. always on Takeaways
  26. 26. let technology work for you Takeaways So much technology is already out there. ✦ use social media (and google) for the start of the connection (funnel) ✦ get people to your website (and your database) ✦ facilitate sharing of content (to social media) ✦ facilitate “cross selling” to other content or to your (commercial) partners Create extra value on your own platform.
  27. 27. Where is the love? Takeaways Don’t be boring and don’t make business like content. Share the fun. Embrace your fans.
  28. 28. create value Takeaways The value that will be created can come in different forms: ✦ new fans of happier fans ✦ more engagement ✦ sponsoring (new ones or better deals) ✦ subsidies ✦ ideas ✦ relationships / influence ✦ post career.
  29. 29. change of sports - events next steps Sponsors change. Business models change. Leverage the new reality of sports.
  30. 30. change of sports - clubs next steps Sponsors change. Business models change. Leverage the new reality of sports.
  31. 31. a
  32. 32. Contact TÝRSDAY Gijsbregt Brouwer gijsbregt@tyrsday.com +31 650853625 www.tyrsday.com Mathys van Abbe mathys@tyrsday.com +31 650637735 32

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