3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
My passion around social and video and my background at 10 staffing firms love hate relationship but passion for the industry and function, potbelly and aon then on my own and green screen studio and then patrick and socialrna
The rise of broadband and better mobile access have heralded a increase in video usage beyond the desktop or “2ndst screen”. Coupled with social and the easability to share with your community has made for an dramatic increase in the video sharing usage over the last 6 years. From 33% in 2006 to 71% in 2011
One site that we can point to more than any other of course is Youtube. After 5 years in existence in 2010, it reported "nearly double the prime-time audience of all three major U.S. television networks combined" every day. Since then, YouTube's daily audience has doubled again. Social media, transparency, sharing, low quality believable.
From 2010 to 2011 video streaming has seen a 93% increase
Today's employee is a consumer, a content creator, a blogger, a video director, a social media and mobile technology expert.
To even develop a video that articulates your org and your personal brand you need to think about a couple of things.
Want HR to be like this kid. So excited about whats coming. Hopefully you can share the video on consumer facing social channels within the org or the website. At least just had them say it’s ok go ahead an do whatever you want.
So how do you take your strategy and implement it on a daily basis? These are my anti eye glazing analogies for social engagement. Fishing, working out and partying. We’ve all either done these or seen them done on tv or in person.
Viddy is a potential Facebook acquistion along the same lines as instagram but for video. Mark Zuckerberg recently signed up for the service.