This document discusses how Doubledutch can be used to create branded geosocial applications for events, universities, and brands. It highlights how the platform allows for custom game mechanics, data, and security controls. Marketers are also able to run data-driven campaigns using both quantitative and qualitative analytics from real-world Doubledutch events and gain ownership of the platform rather than having the platform own them.

1. Branded GeoSocial Applications
doubledutch.me @doubledutch

2. FOR THE ENTERPRISE
FOR LOCATION

3. THE PLATFORM
Game
Branding Mechanics Venues
GeoSocial Application

4. + Event

5. EVENTS
• 3-week turnaround
• Branded
• 65% usage for event

6. + University

7. UNIVERSITIES
• Custom game mechanics
• Custom data
• Security

8. + Brand

9. BRANDS
• Brand is #1
• Control
• New avenue for promotions

10. MARKETERS + DOUBLEDUTCH

11. MARKETERS + DOUBLEDUTCH
Data-driven campaigns:
1. Analytics for the real world
2. Quantitative + Qualitative

12. MARKETERS
You own the platform,
not the other way around.

13. Branded GeoSocial Applications
doubledutch.me @doubledutch