DoubleDutch: Social Media Week LA
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This document discusses how Doubledutch can be used to create branded geosocial applications for events, universities, and brands. It highlights how the platform allows for custom game mechanics, data, and security controls. Marketers are also able to run data-driven campaigns using both quantitative and qualitative analytics from real-world Doubledutch events and gain ownership of the platform rather than having the platform own them.
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This is the presentation on understanding the SmartAgriHubs project that I gave at the kick-off event in Prague, Czech Republic on the 5th of March 2019. It starts with the background of the Digital Transformation that is going on in the Agri-Food sector. Then the objective is decribed followed by the 5 basic concepts that are the basis of this project: Digital Innovation Hubs, Innovation Expriments, Competence Centers, Innovation Portal and the Innovation Services Maturity Model. Next, the project approach and work package structure are explained. The presentation is concluded by the most important KPIs and numbers of the project.
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The digitization of society makes data more important. This is enhanced by the Internet of Things (IoT) in which a variety of devices, sensors and the like are connected via the Internet together and deliver real-time data.
Many companies see data as the way to generate new business, also in the agri-food sector. However, the added value is only created when multiple data sources are combined, aggregated and analyzed. The sharing of data between companies in the chain is therefore a critical success factor.
Although several initiatives to share data have been initiated, this development seems to be stagnating. Now the agribusinesses are mainly developing their own proprietary platforms, resulting in a maze of platforms which makes it technically difficult to exchange data between different systems and devices. This causes rather more administrative burdens than they reduce.
Exchange of data between platforms and applications is currently inhibited because of discussions about ownership of data, privacy, fear of concentration of power in the chain and the lack of clear business models where added value of data sharing is distributed among the various stakeholders. Now it seems that the benefit to the primary producers - the farmers - is minimal and the agri-business seems to benefit most. This creates resistance to sharing data that inhibits innovations that ultimately serve the interests of the farmer and the competitiveness of the whole agri-food sector.
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Many companies see data as the way to generate new business, also in the agri-food sector. However, the added value is only created when multiple data sources are combined, aggregated and analyzed. The sharing of data between companies in the chain is therefore a critical success factor.
Although several initiatives to share data have been initiated, this development seems to be stagnating. Now the agribusinesses are mainly developing their own proprietary platforms, resulting in a maze of platforms which makes it technically difficult to exchange data between different systems and devices. This causes rather more administrative burdens than they reduce.
Exchange of data between platforms and applications is currently inhibited because of discussions about ownership of data, privacy, fear of concentration of power in the chain and the lack of clear business models where added value of data sharing is distributed among the various stakeholders. Now it seems that the benefit to the primary producers - the farmers - is minimal and the agri-business seems to benefit most. This creates resistance to sharing data that inhibits innovations that ultimately serve the interests of the farmer and the competitiveness of the whole agri-food sector.
DATA-FAIR breaks this deadlock and will accelerate innovation by hosting several large-scale trials with companies and Wageningen Research in which applications are developed where data between various platforms is shared and value is created.
In these trials, the farmer plays a central role as a main supplier and manager of data. He or she determines who may use which data and under what conditions. Digital permissions will play an important role enabled by a central register (e.g. AgriTrust). Also, special attention is paid to the development of attractive and transparent business models and good organizational embedding (governance) so that the results will continue to exist after the project.
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This presentation will help you:
1) Measure results that are hard to measure
2) Compare performance from event to event
3) Demonstrate events are a worthwhile investment
...and more!
View our on demand webinar recording here (http://info.doubledutch.me/webinar-how-to-measure-event-roi.html), or visit doubledutch.me for more information.
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Shoutlet and IBM's Executive Social Marketing Summit
This document discusses IBM's Bluemix platform as a service. Bluemix allows developers to quickly build, deploy and manage applications on the cloud. It embraces Cloud Foundry as an open source platform and extends it with IBM, third party and community services. Developers can choose from various programming languages and services to build applications in minutes. Popular use cases for Bluemix include web applications, mobile backends, APIs and on-premise integration, and analytics and reporting. Bluemix offers flexible pricing models including free trials and pay-as-you-go options to encourage experimentation and adoption.
Two Birds, One Stone - A New Methodology for Online Survey Research
ad:tech London 2012
Two Birds, One Stone - A New Methodology for Online Survey Research
Amy Adams Harding, Head of Publisher Relations, Google Inc
Mobile opportunity and options for it
This document discusses trends in mobile devices and applications. It notes the rapid growth of smartphones and internet-connected mobile devices. It also discusses trends around the ubiquity of mobile devices and their increasing capabilities. The document provides information on developing applications for different mobile platforms and estimates costs for professional app development. It shares lessons learned from developing mobile applications, including setting goals and metrics.
Analytics and Digital Storytelling
Download this webinar for free: http://mstnr.me/2hPUamd
Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on!
What You Will Learn
• Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story.
• Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content.
• Gain a framework for analyzing information and making smart, data-driven decisions about content and design.
Google
Google was founded in 1998 as a search engine called BackRub created by Larry Page and Sergey Brin as graduate students. It incorporated as Google in 1998 and has since grown rapidly through innovations and acquisitions to become the dominant search engine with over 84% market share globally. Google's core competencies are its unique culture that fosters innovation, its search and advertising technologies, and brand.
Marketing AR (English)
Augmented reality is a technology that combines real world elements captured through a camera with multimedia content like text, videos, pictures or 3D models. Augmented reality has key advantages for marketing over traditional marketing by being spectacular and viral, suitable for presentations, and achieving high conversion and engagement rates from customers. Mobile devices are a growing market for augmented reality apps, with 197 million capable smartphones expected in 2012.
Similar to DoubleDutch: Social Media Week LA (20)
Legitimate Business – Marketing/Comms #1: Digital Strategy
Legitimate Business – Marketing/Comms #1: Digital Strategy
Mobility and Apps: The Intersection of Productivity in Business
Mobility and Apps: The Intersection of Productivity in Business
FBIC Global Deborah Weinswig New Tech Presentation Dec. 3 2014
FBIC Global Deborah Weinswig New Tech Presentation Dec. 3 2014
Shoutlet and IBM's Executive Social Marketing Summit
Shoutlet and IBM's Executive Social Marketing Summit
Two Birds, One Stone - A New Methodology for Online Survey Research
Two Birds, One Stone - A New Methodology for Online Survey Research
More from Rob Reed
MomentFeed Intro
Welcome to the MomentFeed Location Engagement Analytics (LEA) platform. Manage LBS activity for Foursquare, Facebook Places, Twitter, and Gowalla across hundreds or thousands of locations.
Whrrl: Social Media Week LA
This document discusses location-based marketing and the check-in app Whrrl. Whrrl allows users to check-in at locations, join "Societies" based on shared passions, share recommendations and experiences, and level up within Societies. Checking in unlocks recommendations, challenges, and chances to win rewards from brands. A case study showed that among Whrrl users who checked in, 44% visited a Murphy USA gas station for the first time and 85% chose it over a competitor. The document argues that physical businesses should care about location-based apps and check-ins because it can drive activation, virality, and compulsion among customers.
Stickybits: Social Media Week LA
Seth Goldstein is the founder of Stickybits, which aims to enable users to attach any type of content such as pages, search results, statuses, places, or objects to virtually anything. The document lists several brands such as Pepsi, Campbell's, Nintendo, and the San Diego Zoo that could benefit from allowing users to share content in this way. Stickybits may help brands engage with customers by giving them new ways to interact with and discuss products.
MyTown: Social Media Week LA
MyTown is a location-based mobile game that allows users to check-in to real world locations and "buy" them virtually, earning in-game rewards. It has over 3.1 million unique users who spend an average of 65 minutes per day playing, and has seen 62 million check-ins in a month. The game targets users with virtual items using their real world location and behaviors to provide a fun, social gaming experience that connects the digital and physical worlds.
PlacePop: Social Media Week LA
PlacePop provides a virtual loyalty card platform for businesses through mobile apps and a web app. The platform allows businesses to attract, retain, and reward customers through check-ins using virtual loyalty cards on iPhone, Android, web, Twitter and Facebook. Businesses can design custom loyalty cards and send promotional messages to customers when they check in. The platform offers greater flexibility in promotions and reduced operating costs compared to physical loyalty cards.
Location-Base Marketing: Social Media Week LA
Location-based marketing utilizes smartphone users' location data to provide targeted content. As smartphone adoption increases rapidly with annual growth of 50%, the number of people accessible to location-based services will grow exponentially. By 2015, it is estimated that 2 billion smartphone users will be receptive to marketing delivered directly to their phones based on their current location and activities. Location-based engagement aims to reach consumers with timely and place-relevant content to enhance engagement.
DeHood: Social Media Week LA
DeHood is a neighborhood-centric location-based social networking app that allows users to connect with their local community, share information about neighborhood happenings and favorite places, and more easily meet neighbors in real life. It aims to strengthen community ties and make neighborhoods safer, more productive, and sustainable. While some use tools like email or blogs to stay engaged locally, DeHood provides a unified platform for driving community activities and enabling connections between local people, businesses, and institutions.
More from Rob Reed (7)
Recently uploaded
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
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AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
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Infrastructure Challenges in Scaling RAG with Custom AI models
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Presentation of the OECD Artificial Intelligence Review of Germany
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UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
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20240605 QFM017 Machine Intelligence Reading List May 2024
DoubleDutch: Social Media Week LA
- 1. Branded GeoSocial Applications doubledutch.me @doubledutch
- 2. FOR THE ENTERPRISE FOR LOCATION
- 3. THE PLATFORM Game Branding Mechanics Venues GeoSocial Application
- 4. + Event
- 5. EVENTS • 3-week turnaround • Branded • 65% usage for event
- 6. + University
- 7. UNIVERSITIES • Custom game mechanics • Custom data • Security
- 8. + Brand
- 9. BRANDS • Brand is #1 • Control • New avenue for promotions
- 11. MARKETERS + DOUBLEDUTCH Data-driven campaigns: 1. Analytics for the real world 2. Quantitative + Qualitative
- 12. MARKETERS You own the platform, not the other way around.
- 13. Branded GeoSocial Applications doubledutch.me @doubledutch