This document discusses business coaching and marketing services. It notes that over 50% of small businesses fail within 3 years and over 90% fail within 10 years. However, it claims that marketing coaches can help reverse this trend by mentoring entrepreneurs and developing customized marketing plans to drive more customers. The document promotes a proprietary five step process for developing marketing strategies and increasing profitability through business coaching.
Sales & Marketing don't really get on... or do they?Catalyst
Alignment between marketing & sales is potentially the largest opportunity for improving business performance today. So, how can you make them work together?
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
Growth Marketing has changed the way that marketers think about driving demand and creating successful customers, instead of only focusing on the top of the funnel. We take a look at the role of growth marketing and how growth will change SaaS businesses (for the better), including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns, Social Capital CEO Chamath Palihapitaya and others.
Creating An Effective Business Development StrategyTom Cutshall
Creating a business development strategy requires a collaborative effort from the entire business team. A key aspect of creating an effective business development plan is looking back and evaluating what worked and didn't work.
Pauley Creative Annual Construction Marketing Survey ResultsKayley Bright
We recently carried out our annual marketing survey to find out what tactics construction marketers are implementing to achieve their business goals for 2018.
Sales & Marketing don't really get on... or do they?Catalyst
Alignment between marketing & sales is potentially the largest opportunity for improving business performance today. So, how can you make them work together?
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
Growth Marketing has changed the way that marketers think about driving demand and creating successful customers, instead of only focusing on the top of the funnel. We take a look at the role of growth marketing and how growth will change SaaS businesses (for the better), including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns, Social Capital CEO Chamath Palihapitaya and others.
Creating An Effective Business Development StrategyTom Cutshall
Creating a business development strategy requires a collaborative effort from the entire business team. A key aspect of creating an effective business development plan is looking back and evaluating what worked and didn't work.
Pauley Creative Annual Construction Marketing Survey ResultsKayley Bright
We recently carried out our annual marketing survey to find out what tactics construction marketers are implementing to achieve their business goals for 2018.
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
How to Create Your Small Business Marketing Plan-part1 | Marketing HuddleMarketing Huddle
http://marketinghuddle.com/
When you write something as involved as a marketing plan, it's easy to lose your objective point of view. You can get so into it that you lose sight of the big picture. When you get fresh eyes, they may see something wrong that you didn't notice.
A few things to pay attention to are:
Mission statement of vision: Does it concisely convey what your company is about?
Unique value proposition: Is it truly unique and does it succinctly explain what you do and why?
Marketing mix: Do you have a few solid tactics for each of the 4 Ps that can be implemented?
http://marketinghuddle.com/
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
Candid guidance for a new Chief Marketing Officer from 23 marketing leaders working with Altimeter Group, Causes.com, Collective Bias, Comedy Central, Cox, Ford, LocalResponse, PubMatic, and more
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
The Case for Enterprise Sales and Marketing AlignmentHubSpot
Companies with strong sales and marketing alignment achieve 20% annual growth rate. Learn how to build a SMarketing organization, agree on terminology, implement a service-level agreement (SLA), and manage your SMarketing teams.
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
The food broker can be a great tool used in your market planning and growth of your product and company with the opportunity for substantial financial returns. This requires you 'selling' the food broker on the merits of your product prior to making the sale to customers. The broker develops local relationships while you manage sales opportunities in multiple national markets.
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
How to Create Your Small Business Marketing Plan-part1 | Marketing HuddleMarketing Huddle
http://marketinghuddle.com/
When you write something as involved as a marketing plan, it's easy to lose your objective point of view. You can get so into it that you lose sight of the big picture. When you get fresh eyes, they may see something wrong that you didn't notice.
A few things to pay attention to are:
Mission statement of vision: Does it concisely convey what your company is about?
Unique value proposition: Is it truly unique and does it succinctly explain what you do and why?
Marketing mix: Do you have a few solid tactics for each of the 4 Ps that can be implemented?
http://marketinghuddle.com/
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
Candid guidance for a new Chief Marketing Officer from 23 marketing leaders working with Altimeter Group, Causes.com, Collective Bias, Comedy Central, Cox, Ford, LocalResponse, PubMatic, and more
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
The Case for Enterprise Sales and Marketing AlignmentHubSpot
Companies with strong sales and marketing alignment achieve 20% annual growth rate. Learn how to build a SMarketing organization, agree on terminology, implement a service-level agreement (SLA), and manage your SMarketing teams.
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
The food broker can be a great tool used in your market planning and growth of your product and company with the opportunity for substantial financial returns. This requires you 'selling' the food broker on the merits of your product prior to making the sale to customers. The broker develops local relationships while you manage sales opportunities in multiple national markets.
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
Since its inception, LinkedIn has grown to more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principal that every person is connected by no more than six degrees of separation from everybody else. In other words, an individual can connect to any other individual simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows who and provides a means to connect people based on professional expertise, needs, and interests.
There are two kinds of contacts every person has – strong and weak. “Strong” contacts are family members, friends, and close business associates; “weak” contacts are those people we work with, and have done business with, but may not know very well. It is upon the “strong” contacts that most people go to when they need something, and it is from “strong” contacts that, at least initially, a LinkedIn network is built.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
Sage Design Group | Creative Solutions to Grow Your Business™Sage Design Group
Creative Solutions to Grow Your Business™
Our VISION: Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections. We strive to foster results oriented communication campaigns to enhance our client's image, improve their sales and maximize their ROI.
Our STORY: Sage Design Group is an advertising agency founded in 2005 by Art Director & Marketing Expert Annette C. Sage, who has over 20 years of experience in the industry. Its advertising philosophy takes the traditional marketing funnel and integrates advocacy to keep up with today's connected economy.
Our GOALS: Sage Design Group's goal is to create positive awareness of your company - locally, regionally or in the worldwide marketplace. We work to enhance profitability and grow your customer base. Sage Design Group can assist you in creating a brand identity that will give you a competitive edge and open doors to greater business opportunities.
https://sagedesigngroup.biz
https://annettesage.com
3 Reasons Why Your B2B Marketing Strategy Framework Is Not Generating Quality...Impulse Digital
Generating leads is hard. But generating quality leads is harder. A good B2B marketing strategy framework is your roadmap to quality leads and, ultimately, increased sales. In this blog we will look into 3 reasons why your b2b marketing strategy framework is not generating quality leads. For more info visit:https://www.theimpulsedigital.com/blog/3-reasons-why-your-b2b-marketing-strategy-framework-is-not-generating-quality-leads/
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Digital marketing is a form of marketing that utilises digital channels, such as search engines, social media, email, and other websites, to reach potential customers.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
5 Things You Need To Know Before Hiring a Videographer
The Business Partner Story
1. From CHAOS TO CONTROL Dynamic marketing Concepts that create Business Freedom
2. My Purpose is to Help You… Increase Your Profitability Build Your Lead Flow Get Your Brand In Front the RIGHT Customers Determine the Coaching Program that is Right For You
3. #1 In Business Coaching FSBI brands dominate the business coaching franchise market… Pioneers of business coaching with over 24 years of proven experience… FSBI 33%
4. Entrepreneurship is Thriving… The United States has over 7.2 million pay-rolled businesses.98% have under 100 employees. These businesses create 84% of U.S. jobs...
6. Reality of Business… Out of every 100 independently owned small businesses started today… Over 50% will fail in 3 Years! Over 90% will fail in 10 Years! A small business fails every 3 minutes in North America! Source: SCORE 2006 - Counselors to America’s Small Business www.score.org
9. 77% are not pricing their products or services properly
10. 70% Don’t recognize/ignore weaknesses, don’t seek helpSource: SCORE 2006 - Counselors to America’s Small Business www.score.org
11. Marketing Coaches Reverse This Trend! A marketing coach mentors entrepreneurs in growing their businesses, so the incremental cash flow more than pays for their customized education…
12. Can I Be Your Coach for the Next Hour? Raise your hand if you’re open to being coached over the next hour…
14. Our Rapid Impact Strategies Our Rapid Impact Strategies #1 Tactical Marketing Plan #2 Unique Selling Proposition & Guarantee #3 Marketing ROI #4 Target Market Study #5 Competitive Marketing Analysis #6 Brand Audit #7 Corporate Branding Package #8 Relationship Marketing Plan #9 E-Marketing Plan #10 Event Marketing Plan #11 Customer Database Development #12 Social Media Plan #13 Media Advertising Plan
16. Competitive Market Analysis Development of a system for evaluating a company’s marketing efforts when compared to the primary competition. Understanding Your Competitors Determining your Competitors
17. Target Market Study Development of a process to more effectively identity leading demographic psychographic and geographic attributes of ideal prospective customers so you can target your marketing toward people who buy.
19. USP & Guarantee Unique Selling Proposition & Guarantee Developing a Unique Selling Proposition & Guarantee so that your ideal customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest
20. Diffusion of Innovation Early Adopters –34% Late Majority – 34% Innovators – 2.5% Laggards – 34%
24. E- Marketing Plan Development of a plan for optimizing company website, e-mail, organic SEO blogs, newsletters, affiliate programs, social media and ad word campaigns.
36. Brand Audit Development of a comprehensive system of evaluating and calibrating the entire Customer experience and creating the brand that Customers believe in and remember. BRAND PERCEPTION
37. Marketing ROI and KPI Develop a process to scientifically measure lead acquisition cost, client acquisition cost, and campaign return on investment.
38. Corporate Branding & Marketing Package Development of improved logos, graphics, logoed apparel, business cards and stationary (often driven by Brand Audit)
39. Two ways you can go… Keep trying to improve your business on your own… Do what every winner does: invest in their own education with the help of a coach… 1. 2.
40. Creative Design Our marketing and design professionals perform as if they were your own in-house team. Creatively driven and cost conscious, you can expect this team to be on time and on budget. For logos, brochures, postcards, newsletters & more!
41. Digital Printing The highest quality digital prints for postcards, fliers, door hangers, labels & more! Fast quotes & turnaround!
46. Your one Source Re-source for all your Signage & Graphic Display needs! We have the capability to print directly onto virtually any material. Signs & Banners
First, a little bit about myself and FSBI…Franchise Source Brands International is the 800 pound gorilla in the franchised business coaching market with over 33% of the market. BP is one of the FSBI brands and we specialize in Marketing Coaching, or how to build a customer-generating machine, as well as the marketing support products that make the machine run smoothly.
According to the US Department of Censes there are 7.2 million pay rolled businesses in the United States. That means 7.2 million businesses in the U.S. that are large enough to have people on payroll.Of the 7.2 million payrolled business 98% of them have under 100 employees.Consider this: 7.2M businesses paying payroll and taxes, 98% under 100 employess – they produce 84% of the jobs in the US.Most of us…and most everyone you meet…pays their mortgage and feeds their family on MAIN STREET, not WALL STREET. In the end, when the economy turns around, it will due largely to the small business owner, to Main Street. I say – CONGRATULATIONS AND THANK YOU!
In our hearts, we know this. Take a look at the Zogby study from last year. The question is…who will lead us to a better future? Who will help us to get to solid ground? Survey says… (go through slide from right to left)In the 70s and 80s we believed in large corporations. In the 40s we learned to count on the government. In the 90s we put our trust in technology.Today we are back to where we were at the beginning. Small business owners and entrepreneusrs are still “old reliable”.
But things aren’t easy. Consider this: (read slide)
Lets look at why: (read slide)
To reverse this trend, the business coaching industry has emerged powerfully over the last decade.So what is a business coach?
Read the screen
Businesses go through 5 very specific phases.For many businesses, they pss through these. Others get stuck.So who feels like the business they are involved in are irrelevent?What type of model…who are we…how do we make money? Franchisees pass through this easily.Chaos – its red for a reason…Spend like crazy, challenge everything – competition…staff…Normalize….Cash flow…monitor and adjustingWhere we want to be is affluence – optimize business economize. Repay the debt.Freedom – Most people find out that these steps take longer than they expect. What they find out is that hey, I am a great builder or a I set hair well, and wham…we have a technician. In fact, most businesses get stuck there. Do we have any fans of Michael Gerber and the E-Myth? If you know a business owner who is spending too much time.This is an amazingly predictable process – your goal is to move through these 5 steps as quickly as possible.It is very comforting to me to know that this is in fact a process, and that there are identifiable steps because now we can create a process to work through them. Today I want to take you through that process
…If you know what the steps to control are…what ti takes to build an effective marketing machine….you can create strategies that can help you hurdle over the obstacles. At Business Partner we have created a series of Rapid Impact Strategies. These are off the shelf programs that are designed to address the most common challenges that business owners face in their marketing.(READ EACH ONE!)
For a business in the IRRELEVANCE phase this is a critical first step. The one page Strategic marketing Plan. First, why a plan?What the strategic plan does is walks the owner through the critical decisions that need to be made in every business to determine WHO THEY ARE.Now, when you think of STRATEGIC PLANS, most people think of a book or binder that sits on the shelf. This is different this is a one pager.
Next, think about a competitive market analysis. This is about not only determining who your competition is, but doing an in depth evaluation of their strenghts and weaknesses.In the end you get a very clear picture of who is doing what in your market place – where they dominate and where there are gaps. We often find that our Clients really don’t need to ge head-to-head with their competition once they find a niche or pathway that isn’t being served.
The old adage is the I know half of my marketing dollars are wasted, but I don’t know which half. In fact, I would suggest that it is more than half. But you can actually identify much of the other half through Target Marketing.Much of the waste happens when you market to people who do not buy your product and services.Using Target Marketing we can ensure that we are sending MOST of our resources to people who are MOST likely to buy.
Think about the painting industry. Their marketing generally appeals to beer-belly men because it is designed or at least approved by beer belly men.Pictures of trucks. Black white and red. Brushes and hardware.Guess what? Turns out, that it is the female of the house that makes painting decisions. They are 45-60 and college educated.Guess what else? They don’t’ like black, red and white, they arent’ impressed by the truck and pictures of brushes mean little or nothing.
USP Unique Selling Proposition & GuaranteeUnique Selling Proposition & Guarantee so that your ideal customers feel compelled to do business with YOU instead of your competitors because you’re different than all the restDiffusion of Innovation Curve
With any product or service there is a lifespan. There are the people who jump in early – the innovators, then the early adopters until the late majority jump in and finally the laggards.The money isn’t made on the back end, it is made at the beginning. The key is to keep at the front of the curve.
Normalization is the first chance most business owners have to finally take a breath, and most business that get here don’t go any farther. For the business that wants to thrive here and move on the next phase there is the following strategies: