The social media review summarizes DoubleDutch's social media presence and engagement from May 2011 to July 2011. It shows that hiring an intern in May 2011 led to more frequent tweets and a 33% increase in Twitter followers by July 2011. It also reveals a 600% increase in Facebook likes during this period. The review recommends continuing efforts on Twitter and Facebook while monitoring analytics to maintain growth. It suggests designating hashtags and focusing on humanizing the brand through personal posts and office transparency.

1. Social Media Review May 2011 – July 2011

3. Increased discussion

4. Enhanced thought-leader presence

5. Analytics monitoring

7. 2011 @DoubleDutch Tweets January……………………..6 tweets February……………………4 tweets March…………………………1 tweet April………………………..11 tweets

8. According to tweetstats.com statistics obtained on May 18, 2011… On average, @DoubleDutch was tweeting 1.9 tweets per day and only 15 tweets per month

9. Data courtesy of Dan Zarrella What @DoubleDutch was tweeting per day… Is the recommended tweeting frequency per hour. That seems a little extreme…And increasing too drastically for a small company could lower productivity.

10. Tweets increased from 11 tweets in April to 81 tweets in May. Followers increased from 284 followers on May 1 to 362 followers on May 31. ***@megankdoyle started working @doubledutch on May 16, 2011

11. Tweets increased from 81 tweets in May to 193 tweets in June. Followers increased from 363 followers on June 1 to 402 followers on June 30. ***spike of tweets from June 20-23 due to product launch push

12. Tweets took a drop after product launch: 193 tweets in June to 101 tweets from July 1-28. Even still, followers increased from 403 followers on July 1 to 431 followers on July 28. ***@megankdoyle acquired statistics for @doubledutch on July 28, 2011

13. During the duration of @megankdoyle’s internship, the follower base @DoubleDutch increased from 323 followers on May 16th to 431 followers on July 28th. That is a 33% increase.

14. Increased followers by:-Frequency of tweets-Focused tweet content-Consistently prompt response time

16. Free analytics sites: Twittercounter.com Tweetstats.com Tweetyam.com Tweetpsych.com Socialblaze.com Image courtesy of: http://webpromoexpert.com/blog/wp-content/uploads/2011/06/analytics.jpg

19. Make it about a person, not a business. People don’t want to interact with a company- they want human interaction

20. Tweets by others in the office (transparency)

22. USERS **600% increase from 3/5/2011 – 5/15/2011 **Data obtained May 16th and July 28th

23. What kind of Facebook posts did DoubleDutch use to increase “Likes?” **Data from 5/18/2011 – 7/28/2011

24. INTERACTIONS **increase from 3/5/2011 – 5/15/2011

25. Data courtesy of Dan Zarrella The fine print says “The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.”

26. On May 16, 2011, DoubleDutchFacebook page had 100 likes. By July 26, 2011, the page had 126 likes. That is an 26% increase.

28. Consider adding Review Page or Discussion Board to promote “fan” interaction

30. See you later, @DoubleDutch!