The document discusses naming a new conference management platform. It explains that conferences produce knowledge and the name should reflect this. The name chosen was Dryfta, a Swedish word meaning "to discuss". The platform will automate event processes to save organizers time and increase engagement and ROI. A minimum viable product launched successfully and they are now building out the full platform.

1. What's in a name? Devising a name for our conference management platform was pretty simple actually. You see,
conferences produce knowledge. Every conference you go to, you learn something new, stumble upon new findings and
trends, acquire new knowledge. And for most of us, when it is about discussing and confering new findings and knowledge,
the first thing which comes to mind is the Nobel prize. In the contemporary world, the Nobel prize is the ultimate validation of
someone's knowledge. And Sweden is the country which gives out Nobel prizes. So, the first idea was loud and clear. The
name had to be something Swedish. Next, we needed to find a verb, an activity which is the core of every conference. Well,
at conferences, the most frequent activity we do, apart from scoffing biscuits and trying to look all pretty and suave, is we
meet and we discuss. And out of those discussions, we yield new knowledge. So, the second idea was loud and clear too.
The verb should be discuss. Dryfta is the Swedish word for the English word, Discuss.
All-inclusive Event Management Platform

2. Problem
Managing events is a tough job, and takes a lot of
time and manpower, leaving organizers with very
less time to engage attendees.

3. Solution
Automate event processes with Dryfta, thereby
saving more time for better attendees
engagement, and higher ROI.

4. Why we’re doing what we’re doing
A few months ago, we launched a MVP, with very basic features, to assess customers'
needs and technology quotient in event industry. Much to our surprise, we got some major
clients including Imperial College, Montanuniversitat Leoben and Southampton University
among others, as its early adopters. This gave us enough push to go ahead with our plan for
the actual platform.

5. Mission
To make conferences more engaging and
profitable, and help them become major
knowledge producers.

6. Temporary Differentiator/Advantage
Multiple Payment Gateways to choose from, for ticket payments.
Third-party integrations viz. Salesforce, Mailchimp, Evernote and
others.
Robust & Flexible Program/Agenda Builder with Sessions Check-in
and Feedback system.
Analytics Dashboard with measurable metrics.
Real-time Polls with in-built viral features.
Event Marketing Platform

7. Permanent Differentiator
Dryfta is differentiated by its juxtaposition of Data and
Design. Better Engagements with Design, Higher ROI
with Measurable Data.
Engaging Design.
Reliable Infrastructure.
Fanatic Customer Support.

8. Key functionality for the future
Gamification.
Big Data Analytics.
Social seating.
Augmented Reality (AR).
NFC enablement by iBeacons.
E-commerce enabled subscription to sessions’ live-streaming &
recorded videos, rated and reviewed by attendees who
attended the sessions.

9. Roadmap - This is how we get rollin’
Build the basics first - Five components to it.
First, Ticket payments using direct integration with payment gateways like PayTM and PayUMoney without any middleman
commissions, Second, Attendees management, Third, Multi-event app or Dedicated event app, Fourth, Agenda/Schedule
builder and Fifth, the Event Website Builder with Pages, Menus management.
More Payment Gateways integrations
Multi-language capability
Abstract Management, Peer reviews
Real-time polls and surveys
E-commerce enabled subscription to sessions
Attendees In-depth networking
Sponsors management & Monetization on mobile apps
Big data analytics - Customer segmentation based on liked sessions & speakers, location, interests, gender, age
Event Marketing Platform
Third-party apps integrations
Staff (digital staff) management, Speakers management, Salesforce & SugarCRM integration
Social seating
Gamification
Social Activity Walls
API
After domestic launch, Launch in Scandinavian countries with local domains and servers, and local partners.

10. Revenue Model
SaaS based model allowing clients to access on-demand, cloud-hosted,
maintenance-free conference management platform for an annual fee,
based on number of attendees.
There’ll be pricing slabs based on number of registrants. So, lower the
number of total registrants, higher the per registrant pricing, and vice-
versa.
Annual licenses for large enterprises with unlimited attendees.
Custom solutions for customers who use our platform but have their own
custom requirements in terms of design and functionality.

11. Marketing Strategies
We need men & offices in top cities with bustling event activities: Singapore, Berlin, Buenos Aires, Beijing,
Copenhagen, Washington
The better platform offerings can be sacrificed by Event organizers in preference to local technology
providers for its feel good factor.
API and Integrations with 3rd party apps which event professionals use.
A B2C Event Listing & Marketing Platform. Online & Social media marketing. Customer education blogs &
How-to guides.
Memberships in Events & Meetings Associations
Lead acquisition through participation in event technology expos and conferences.
CMP Conclave
Reno, NV
HSMAI Meet
Washington, DC
AMA Annual
Conference
Austin, TX
The Meetings
Space Autumn
Cascais, Portugal
IMEX America
Las Vegas, NV
Media Next Folio
Show
New York City,
NY

12. Sales Prospect
2 customers & 6k in sales after 1st month.
25 customers & 100k in sales after 6th month.
330 customers and 1.32MM in sales after 1st yr.
*Data based on fixed pricing model, with only 50% MoM growth, and me alone at the
marketing helm. Very conservative.

13. Financing History
Bootstrapped. Self-funded.

14. Fundraising
We can either stay bootstrapped, grow slow and continue reinvesting our profits and increase
the pace of development over time
Or, we can get funded, hire a larger team, build it quicker, market it on a much larger scale,
and grow faster.
If we choose the latter, we would need to raise 5,00,000 USD which would give us 12 months
of runway with a burn rate of around 40,000 USD per month.
A quick breakup for the monthly burn rate would be like this:
1. A team of founders, product manager, developers, designers, testers, mobile developers,
marketing specialists direct sales (Global) and direct sales (India). Everyone does customer
support so no specific resource assigned for that. Around $25000 every month.
2. Reliable and sound Cloud infrastructure. Around $3000 every month.
3. Office operations. $3000 per month.
4. Marketing/Sponsorships/Exhibitions. $2000 for Sponsorships per month. $7000 for
Exhibitions every month.

15. Sales prospect after Fundraise
4 customers & 16k in sales after 1st month.
25 customers & 100k in sales after 3rd month.
100 customers & 400k in sales after 6th month.
1500 customers and 6MM in sales after 1st yr.
*Data based on fixed pricing model.

16. Conference Industry Landscape
The global Event Management Software Market is expected to grow from $5.10 billion in
2014 to $7.78 billion by 2019.
Globally, there are 5 million meetings and events held annually. There are 512 million
attendees at these meetings and events. Over $500 billion spent on meetings and events
annually. Event planners are still utilizing manual processes.
The estimate 2012 total global addressable market size is $28.00 billion, with a projected
CAGR of 3.3 percent over the next four years.
According to Frost & Sullivan analysis, the largest players in the market have no more than
15.0%-20.0% share.
According to the U.S. Bureau of Labor Statistics, conventions and events are expected to
expand by 44 percent from 2010 to 2020, far beyond the average projected growth of other
industries.
Sources: Skift.com, Frost & Sullivan

17. Competition
Startups
Eventzilla
Bizzabo
Eventvenues (India)
Enterprise
Attend.com
Attendify.com
DoubleDutch
Cvent
Ungerboeck

18. Product Demo
The demo is ready for live viewing. We can do
a demo during the presentation.

19. Links
Product Landing Website
http://dryfta.com