How To Effectively Train Autonomous Media Buyers
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This document provides guidance on effectively training autonomous media buyers. It discusses that successful media buyers have both logical and creative attributes. It also recommends that media buyers have an EPC that is greater than their CPC. Additionally, it outlines a training process for autonomous media buyers that involves systematized standard operating procedures including pre-launch, launch, and post-launch phases with specific steps like offer selection, traffic source selection, data collection, optimization, and scaling. Finally, it notes that building autonomous media buyers requires addressing compensation, moats, and specialization.
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How To Effectively Train Autonomous Media Buyers
- 1. How To Effectively Train Autonomous Media Buyers Zach Collins Simply Strive Digital Marketing
- 3. Attributes of Successful Media Buyers Logical Brain/ Analytical Emotional Brain/ Creative
- 4. EPC > CPC
- 6. The Application Process Small Hoops
- 7. The Application Process Small Hoops Medium Hoops
- 10. The Application Process Small Hoops Medium Hoops Large Hoops
- 11. Training For Success- Systemized SOPs 1. Pre-Launch 2. Launch 3. Post-Launch
- 12. Training For Success- Systemized SOPs 1. Pre-launch a. Offer Selection b. Angle Creation c. Traffic Source d. Test Flows
- 13. Offer Selection
- 14. Training For Success- Systemized SOPs 1. Pre-launch a. Offer Selection b. Traffic Source Selection c. Competitive Intelligence d. Angle Creation
- 15. Training For Success- Systemized SOPs 1. Pre-launch 2. Launch a. Collect the data
- 16. Training For Success- Systemized SOPs 1. Pre-launch 2. Launch 3. Post-Launch a. Optimize b. Scale c. Continually Testing
- 18. Questions?
Editor's Notes
- Introduce yourself
- Present the Major Idea clearly and concisely. You want it to be something that they can remember and repeat after the talk. (EX: “Make Good Art”) Present it in a way that they will not think, “I already know this.” Example of intriguing idea that is clearly stated.(0:00-1:05): https://youtu.be/mk3K_Vrve-E There's one question that I know we’ve all asked ourselves? How do we grow our businesses to double or triple the revenue without any extra effort? When you've maxed out your effectiveness, whether it's having the highest returning offers or running all the campaigns you can handle, what's the single most effective thing to do? Work 80 hours each week? Stop growing? The answer to that questions is simple. Create a media buyer that will go to war for you.
- Logical Interprets the data Follows the data Emotional Creates and iterates Unique problem solving
- Explain importance of EPC>CPC Story or anecdote on why you need to know EXACTLY what you’re looking for before you start searching.
- Where do I find the best media buyers? Look EVERYWHERE Online Indeed Craigslist Recruiters Professional/Personal Networks Competitors **
- Small Hoops Applications Follow Directions 1 problem solved- “What was a hardship overcome in the last 12 months?”
- Medium Hoops DISC/Values Test DISC- What to look for: High Decisive Lower cautious Lower Stability Values- What to look for High economic Lower altruist & aestheitic Anything else
- DISC- What to look for: High Decisive Interactive-- Preferably low Lower Stability Lower cautious
- Values- What to look for High economic Lower altruist
- Large Hoops Create a Campaign and Ad creative What to look for: Do they show ability to follow directions and generate different ideas Show examples
- Pre-launch Offer selection
- Pre-launch Offer selection
- Pre-launch (continued) Traffic source selection Comeptitive intelligence Angle creation Angle, HL/creative, LP flow, Backend setup, front end setup Avatar You said you wanted to add more
- Launch Collect the data No emotion Let the EPCs do the talking
- Optimize Scale Continually Testing
- Give the tools for success Manage results NOT behaviors “It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”- Steve jobs Compensate fairly Benefits Work From Home Travel Training $$ Joint Ventures