The document provides an overview of an integrated digital marketing webinar presented by HCL Technologies. It discusses key challenges faced by different functions like marketing, sales, service and IT in achieving integrated digital marketing. It then presents HCL's solution approach including an integrated digital platform, components of the platform, and the reference architecture. The document also discusses HCL's managed services and various engagement models. It provides examples of case studies where HCL helped customers in digital transformation.
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
How reimagining customer journeys can build brand advocacy and customer loyaltySitecore
Having taken their first step into digital with Sitecore Gold Partner, Mando two years ago, there was a desire to understand and overhaul their customer journeys, and build them with automated customer engagement across multi-channels.
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Laravel for e commerce build small store now and scale big laterKaty Slemon
Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
How reimagining customer journeys can build brand advocacy and customer loyaltySitecore
Having taken their first step into digital with Sitecore Gold Partner, Mando two years ago, there was a desire to understand and overhaul their customer journeys, and build them with automated customer engagement across multi-channels.
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Laravel for e commerce build small store now and scale big laterKaty Slemon
Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
AMP — Accelerated Mobile Pages — is no longer an up-and-coming experimental project. It’s now integrated into Google’s regular results and its use has expanded far beyond publishers; it is now being deployed by retailers and others.
Whether you’re just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.
Why Open Source is the Smart choice for Higher EducationAcquia
In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.
Singapore Management University’s great transformation journey is one to emulate.
In our session (https://youtu.be/GoFUeK8x8sY), Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.
In this 45-minute session, we will share:
- Why should Institutes of Higher Learning use open source technology?
- The story behind SMU’s transformation journey
- Fireside chat with Wee Sen and Tony (Live Q&A session)
In the age of the customer, traditional marketing programs are not meeting buyer expectations. Customer experiences can feel anonymous and fragmented. Buyers’ Journeys become rigid and quickly break down. Prospects expect pervasive personalization and dazzling digital experiences whenever and however they choose to interact with a brand. In this discussion, learn how Marketers can leverage Oracle’s new Account-Based Marketing capabilities to meet the increasing personalization demands of prospects. Also, gain insight into the breakdown of technology and organization silos that are creating fragmented buyer experiences.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Deliver the CX They Expect: Customer Experience Trends Report (Global Edition)Acquia
Get the latest CX insights from Acquia original research and learn key ways to improve your brand’s CX. Refine your CX approach by focusing on customers, technology, and data.
From “Crawl" to “Walk” — Customizing Lift to Drive Value Acquia
"You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
"
Closing the CX Gap: Moving Towards 'Response Agility'Acquia
73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.
Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?
Join our webinar as we dissect these challenges that many organizations face:
- How to set up the back-stage of the experience
- How to break down silos and ensure the right players are at the table
- How to enable agility and embrace a greater degree of risk
- Lastly, how to govern and measure the integrity of the experience when multiple business units are involved
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most important area in channel automation—an area that has been neglected and remains a major opportunity—is partner sales enablement or partner sales management.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
AMP — Accelerated Mobile Pages — is no longer an up-and-coming experimental project. It’s now integrated into Google’s regular results and its use has expanded far beyond publishers; it is now being deployed by retailers and others.
Whether you’re just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.
Why Open Source is the Smart choice for Higher EducationAcquia
In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.
Singapore Management University’s great transformation journey is one to emulate.
In our session (https://youtu.be/GoFUeK8x8sY), Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.
In this 45-minute session, we will share:
- Why should Institutes of Higher Learning use open source technology?
- The story behind SMU’s transformation journey
- Fireside chat with Wee Sen and Tony (Live Q&A session)
In the age of the customer, traditional marketing programs are not meeting buyer expectations. Customer experiences can feel anonymous and fragmented. Buyers’ Journeys become rigid and quickly break down. Prospects expect pervasive personalization and dazzling digital experiences whenever and however they choose to interact with a brand. In this discussion, learn how Marketers can leverage Oracle’s new Account-Based Marketing capabilities to meet the increasing personalization demands of prospects. Also, gain insight into the breakdown of technology and organization silos that are creating fragmented buyer experiences.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Deliver the CX They Expect: Customer Experience Trends Report (Global Edition)Acquia
Get the latest CX insights from Acquia original research and learn key ways to improve your brand’s CX. Refine your CX approach by focusing on customers, technology, and data.
From “Crawl" to “Walk” — Customizing Lift to Drive Value Acquia
"You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
"
Closing the CX Gap: Moving Towards 'Response Agility'Acquia
73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.
Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?
Join our webinar as we dissect these challenges that many organizations face:
- How to set up the back-stage of the experience
- How to break down silos and ensure the right players are at the table
- How to enable agility and embrace a greater degree of risk
- Lastly, how to govern and measure the integrity of the experience when multiple business units are involved
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most important area in channel automation—an area that has been neglected and remains a major opportunity—is partner sales enablement or partner sales management.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
Recommendations for Complex Digital Asset ManagementNuxeo
Guest speaker, Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC, discusses why organizations are investing in enterprise digital asset management, and provides recommendations in application architecture, technology evaluation criteria.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...marketingfinder.co.uk
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem. More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This webinar explores why it isn’t necessary to reinvent the wheel when it comes to digital. By simply taking a step back and incorporating key elements into your marketing, you can easily gain valuable insight into your customers, transforming your business into a digital powerhouse.
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...ClearPeople
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This presentation seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
Neoteam's Marketing Process Outsourcing Servicesneoteamindia
Neoteam provides marketing outsourcing services to global corporations through offshore delivery centers in Mumbai. We combine strategy, creativity and technology to improve all of the tools that our clients use to attract prospects and retain clients.
We address the marketing challenges and help companies generate and manage demand by applying proven process methodologies with integrated IT and process outsourcing solutions. Our solutions have helped companies to reduce costs, enhance effectiveness and optimize marketing operations.
Grasp Infotech is a full service digital marketing agency with complete IT solutions. We
specialize in creating applications, whether web, cloud, mobile, or desktop based on a clients’
idea or requirement. We put all of our technological expertise to work in customizing
solutions to meet our clients’ requirements as we understand that different businesses have
different needs and requirements.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Taking Out The Guesswork: the importance of analytics, hosted by SitecoreSitecore
Key takeaways from the webinar include:
- Why analytics and insight is essential in managing customer experiences
- How the latest tools ensure that you can get omnichannel insight
- How to take the time and effort out of using analytical tools to optimise conversions
- How brands, like FirstPort and Red Carnation Hotels, are truly utilising analytics to improve online journeys and conversions
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
Realising the potential: think cxm not cmsSitecore
Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM.
In this webinar you will:
Understand the benefits of a CXM platform
Learn how organisational shifts may be needed to achieve integrated marketing
Recognize the importance of integration and collaboration
Rethink how you measure marketing performance
Learn how to optimize the experience to optimize results
Presented by:
Charles Bell, Head of Sales Engineering at Sitecore UK
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Cutting through the hype: building a solid business case for digital transformation, Sitecore
Organisations across all sectors are grappling with the adoption of digital marketing and communications. Those who get it right are reaping significant tangible advantages. Those who are tentative and slow to invest are falling by the wayside.
To succeed in the boardroom find out how to build 3 things: a digital marcoms strategy, a robust ROI model and a sure footed implementation roadmap.
ASOS: Sitecore & Microsoft Breakfast 'The Future of Digital Retail'Sitecore
As consumers, we expect (even better: demand!) that companies move quickly to adapt to our ever changing needs and desires and find innovative solutions to delight and engage us, especially in the digital world! Technology and strategies are continuously evolving to meet the needs of the ‘always connected’ customer. Retailers need to work hard to keep up with this incredibly fast pace and making the best use of customer experience platforms is crucial when every single % on conversion rates count.
YouTube presentation: https://www.youtube.com/watch?v=LiAnfgcx7VQ
We’ve been in a rapid release cycle with Sitecore Email Experience Manager (EXM). Come see how we’ve overhauled this workhorse solution, and how to enable your Sitecore environment with email, marketers’ perennial favorite. Find out how you can benefit from the new and improved Sitecore Email Experience Manager from a leading partner practitioner and a Sitecore product expert.
Speakers:
Roland Villemoes, CTO - Alpha Solutions
Semion McAlice, Senior Software Architect - Alpha Solutions
Anthony Hook, Principal Product Strategist - Sitecore
YouTube presentation: https://www.youtube.com/watch?v=bVwTA1KdQ2Y
One-to-one customer experiences are fantastic, but how can marketers possibly deploy them at scale? Automation is the answer, of course. Trusting the system to automate interactions can be daunting, so learn how you can begin with bite-size increments.
Speakers:
Ketih LaFerriere, CxO - Verndale
Trevor Campbell, Senior Technical Solution Architect - Verndale
David Hughes, Product Manager, Campaigns - Sitecore
YouTube presentation: https://www.youtube.com/watch?v=2Alp-S9WF1g
Get deeply acquainted with personas and personalization rules.
Speakers:
Ed Kapuscinski, Senior Sitecore Architect - NTT Data
Adam Conn, Product Manager - Sitecore
YouTube presentation: https://www.youtube.com/watch?v=_egtN-XdsMo
The Microsoft Partner Network is one of the largest and most complex websites at Microsoft. They use Sitecore as the CMS and are part of the Xccelerate program. This presentation presents the Azure-hosted Microsoft Partner Network site, showcasing personalization and context marketing at scale. It also focuses on the unique challenges of such a large-scale environment: content management, multiple language support, governance, global vs local content needs, get outcome based data and much more.
Speakers:
Jim Gascoigne, Director - Digital Marketing Services - Microsoft
Nicol Chadek, Director - Sales and Marketing Digital Services - Microsoft
YouTube presentation: https://www.youtube.com/watch?v=D0SWlRrZuZ4
Let’s spin some context marketing gold, Sitecore style. Attendees nominated four websites that our panel of experts gave a “make over,” pinpointing opportunities for improvement with context marketing, to better connect visitors with personalized content at every click.
Speaker:
Chris Nash, SBOS Senior Consultant - Sitecore
Destination Dollywood! Optimizing the Digital ExperienceSitecore
YouTube presentation: https://www.youtube.com/watch?v=B8eofj6QnlU
Herschend Family Entertainment is the nation’s largest family-owned, themed attractions company with 26 entertainment, tourism, and hospitality properties that span 10 states. One of its most famous destinations, Dollywood, is a Sitecore Xccelerate participant focused on using the Sitecore Experience Platform to optimize the digital experience. Learn how this world-class, Smoky Mountain destination leverages analytics, personalization, testing and more to continuously increase its visitor base.
An Under-the-Hood Tour of Sitecore Experience AcceleratorSitecore
YouTube presentation: https://www.youtube.com/watch?v=L6xIIVQ0G6E
It’s the best invention since electricity and possibly the wheel. Come to this mega-demo session to see exactly how Sitecore Experience Accelerator allows for rapid prototyping of information architecture, wire framing and content entry. Sitecore XA allows creative designers and UI developers to implement Sitecore designs faster than ever before–up to 80% faster––without writing any code.
Speakers:
John Field, Product Strategist - Sitecore
Ryan Donovan, SVP of Product Management - Sitecore
What’s the Deal with Profiles, Personas, and Patterns?Sitecore
YouTube presentation: https://www.youtube.com/watch?v=Nd_qTBkor1c
Understanding visitors is basic––you’ve got to have this knowledge for any successful marketing strategy. But there can be a lot of confusion around Sitecore Profiles (Personas) and Patterns. This breaks it down for you, bringing clarity to the relationship between user controlled patterns and actual visitor profiles. They’ll also show you their strategy for using contextual intelligence to refine patterns over time. At this session you’ll learn how to lay the foundation for a mature customer profiling standard.
Speakers:
Mike Shaw, Marketing Strategist - Hedgehog Development
Olga Kogan, Solutions Developer - Hedgehog Development
Dreams Achieved: xConnect will drive your brand’s next digital revolutionSitecore
YouTube presentation: https://www.youtube.com/watch?v=k1osLdO5olw
If you let it, it can be a nightmare with so many channels for customers to engage and interact. These touchpoints must be well orchestrated to provide a smooth experience and capture the data that informs intent.
Do you have sleepless nights pondering how to efficiently collect the torrent of incoming web, point of sale, kiosks, mobile, and IoT sensor datasets? Do you ponder how to analyze and leverage this data this to provide contextually relevant experiences and therefore please your marketing team?
Welcome to xConnect – the transformative and friendly API that enables collecting and acting on information from any touchpoint and corresponding behavior. Organize for success and learn how to integrate data from each touchpoint and do it well.
Speaker:
Todd Mitchell, Senior Product Manager - Sitecore
Speaker: Todd Mitchell, Senior Product Manager - Sitecore
Path Analyzer X-Files: How We Built the Ultimate xDB Forensic ToolSitecore
YouTube presentation: https://www.youtube.com/watch?v=pBkMZcj3Xoo
Who needs Scully and Mulder when you can join two Sitecore technical demo gods to see the new capabilities of Sitecore Path Analyzer, a next-generation tool for visual data exploration and analysis on top of Sitecore Experience Database. Learn how we applied hot JavaScript technologies, including d3.js and react.js, and see the new front-end developer workflow used while developing on this completely new stack. Find out how we optimized performance, and all kinds of crazy futuristic things you can do with this technology.
Speakers: Alex Shyba, Sitecore Fellow - Sitecore & Adam Weber, Advanced Innovation - Sitecore
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
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What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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