This document discusses measuring productivity in SharePoint. It notes that if you can't measure SharePoint, you can't improve it. It outlines challenges with enterprise collaboration like adoption, business process alignment, and ROI. Measuring these factors can help simplify interfaces, align user activities with business needs, and streamline processes. This increases productivity through faster onboarding, more business output, and faster ROI. The document discusses areas of SharePoint reporting like permissions, usage, storage, audits and performance. It notes challenges in measuring productivity and outlines Webtrends solutions for comprehensive SharePoint measurement and optimization.