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Presented by:
@marktraphagen
@marktraphagen
Problem: How do brands
make real connections with
customers and prospects?
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
Another Dimension:
The Power of the Personal
@marktraphagen
How to Humanize Your Brand
@marktraphagen
Build a Community
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
Dominos personalizes their
drivers via their delivery app
@marktraphagen
The Personal Brand Representative
@marktraphagen
@marktraphagen
The Desire to Belong
@marktraphagen
The Desire to Communicate
@marktraphagen
Pareidolia: We are drawn
to human faces
@marktraphagen
Google Authorship recognized that
@marktraphagen
@marktraphagen
@marktraphagen
Providing a companion for
the customer's journey
@marktraphagen
Why did Rand Fishkin say
this about me?
@marktraphagen
Because I built a loved & trusted personal brand in
my industry that made me a valuable commodity.
Eric Enge recognized that and hired me (in part) to
bring my influence into association with his company.
@marktraphagen
Every Saturday my mother
listened to a local garden
shop owner answer callers
gardening questions on a
local radio show.
Then she'd drive past five
other garden shops to shop
at his store.
#PowerOfThePersonal
@marktraphagen
stonet.co/pbrmoz
@marktraphagen
stonet.co/pbrmoz
Mark Traphagen
Stone Temple
Consulting
www.stonetemple.com

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Power of Personal Branding for Brands - Pubcon 2015