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Power of Personal Branding for Brands - Pubcon 2015

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Your brand will most rapidly and successfully gain the social trust of its audience when it is closely associated with powerful personal brands. Here's why!

Published in: Marketing

Power of Personal Branding for Brands - Pubcon 2015

  1. 1. Your Title Here Presented by: @marktraphagen
  2. 2. @marktraphagen Problem: How do brands make real connections with customers and prospects?
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  7. 7. @marktraphagen Another Dimension: The Power of the Personal
  8. 8. @marktraphagen How to Humanize Your Brand
  9. 9. @marktraphagen Build a Community
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  21. 21. @marktraphagen Dominos personalizes their drivers via their delivery app
  22. 22. @marktraphagen The Personal Brand Representative
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  24. 24. @marktraphagen The Desire to Belong
  25. 25. @marktraphagen The Desire to Communicate
  26. 26. @marktraphagen Pareidolia: We are drawn to human faces
  27. 27. @marktraphagen Google Authorship recognized that
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  30. 30. @marktraphagen Providing a companion for the customer's journey
  31. 31. @marktraphagen Why did Rand Fishkin say this about me?
  32. 32. @marktraphagen Because I built a loved & trusted personal brand in my industry that made me a valuable commodity. Eric Enge recognized that and hired me (in part) to bring my influence into association with his company.
  33. 33. @marktraphagen Every Saturday my mother listened to a local garden shop owner answer callers gardening questions on a local radio show. Then she'd drive past five other garden shops to shop at his store. #PowerOfThePersonal
  34. 34. @marktraphagen stonet.co/pbrmoz
  35. 35. @marktraphagen stonet.co/pbrmoz Mark Traphagen Stone Temple Consulting www.stonetemple.com

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