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Email Marketing

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Sean Hecking
Sean Hecking

This document discusses best practices for email marketing campaigns. It recommends testing subject lines and content, using personalization, calls to action, and branding consistently. Measurement metrics like open and click through rates are important to track. HTML email design should be simple, avoid long scrolling, and work without images. Building emails strictly in HTML4 without CSS ensures compatibility across email clients.

TechnologyBusiness
1 of 30
Improving Email Campaigns Getting Results from Email Marketing
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Measured? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subject Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Lines ,[object Object],[object Object],[object Object],[object Object]
Examples: From / Subject Gmail Yahoo Webmail
HTML Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
HTML Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is the Fold? ,[object Object],[object Object],[object Object],[object Object]
 
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Personalization Call to Action Spacer?! Banner?! [comp]?! Site Service, Spam Compliance Example Email (open)
Example Email (w/ images enabled) Personalization Call to Action Site Service, Spam Compliance Branding
Email View on Click (1024 x 768)
Email View w/ Images Enabled (1024 x 768)
Crate & Barrel in Gmail
Crate & Barrel in Gmail
Sanjaya-ize Viral Campaign Released on August 20th 494 Senders (Forwards) 772 Friends
Discussion / Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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