Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. For more details visit at https://bit.ly/2WuMIAM

1. You can hear us, but we can’t hear
you!!
Reminder

2. Presented by:
E-Mail Marketing
Presented By:

3. The first Email was sent in 1971 by Ray Tomlinson

4. 4.3 Billion
Email accounts
122,500,453,020
Emails are sent every day

5. Email marketing is
directly marketing a
commercial message to
a group of people to
build LOYALTY, TRUST,
or BRAND A W A RNES S

6. Content is king

7. WHY EMAIL
MARKETING ?Why Email Marketing?

8. WHY EMAIL MARKETING?
80% of content marketers use email marketing
55% of companies generate more than 10 percent of sales from Email
42% of businesses say email is one of their most effective lead generation channels
88% of marketers say email marketing is bringing them a positive ROI

9. Email delivers your
message
90% Email gets delivered to the intended recipient’s
inbox
0nly 2% of your Facebook fans see your posts

10. Email drives
conversions
average click-through rate of an email campaign
is around 3%
average click-through rate from a tweet
is around 0.5%
6x

11. Reason #1
L o w open and
response rates will
yield crappy
results and hurt
your reputation
2 problems with buying
an Email list
Reason # 2
You’re doing
wrong

12. P E R F E C T EMAIL
MARKETING

13. Don’t Know What to
Write in Your Emails?
Promote the
benefits of
your product.
Share a
case
study.
Ask for
feedback.

14. 1.Subject Line
2.Sender Name
3.Images Within
4.Email Copy
5.Call to Action

15. Subject line
the most important factor for users to open an
email
41-50
characters
are the most
popular a mo ng
marketers
61-70
characters
deliver the
highest read
rates
Curiosity
Urg ency
E x clusivity
Testing Different Subject Lines

16. - Often, businesses
use the company
name, brand name,
product name,
name of a person,
Sender name
- The first email
lacks any
information about
the brand name..
The email gives
little
encouragement to
users to open it.

17. Images Within Email
Number of
Images
Using Alt Tags
Using Different
File Formats for
Images

18. Email copy
- Write Scannable Copy
- Use Headlines
- Avoid S p a m my Words
- Clearly State The
Benefits

19. Call to action
-Minimize Number of
CTA’s
-Make the C TA Visible

20. 45% of Email messages are
opened in mobile devices
45%

21. And tables to
compare data

22. Personalization
Segmenting Your Subscribers
What to send to people w ho opened specific messages
Why to send based on w ho clicked certain links
What to send to subscribers w ho haven’t responded to A N Y recent message
What to give people w ho provided contact preferences at sign Up

23. Tools

24. Sales Clicks
Opens
Unsubscribes
Conversion rate

25. {
Contact us:- To find out more or how we can help
you better. Address - C-127, 2nd floor, Ozi Gym
Building, Phase 8,
Industrial Area, Mohali,160062.
Phone no. :- (+91)-8872155107,
9779127768, 8360890672 |
E-mail:-
hr@northpolewebservice.com