Email marketing is a digital marketing technique that leverages email to reach customers. It allows businesses to regularly engage with existing customers, build relationships with new customers, and reach out to prospects. Email remains a universally accepted medium, with more people using email daily than social media. Benefits of email marketing include reducing the time, effort and cost to reach consumers compared to other channels. It also allows opt-in and opt-out options to help identify prospects genuinely interested in specific offerings at a very low overhead cost.

2. WHAT IS
EMAIL
MARKETING?

3. EMAIL
MARKETING
LEVERAGING THE POWER OF
EMAIL TO REACH YOUR
CUSTOMERS

4. •E-mail is perhaps the most universally
accepted digital medium.
•How many people you know actively use
social media every day? How about email?
•Engage regularly with existing customers,
build relationships with new customers,
reach out to prospects.
•Customers will still open your email, if you
routinely add value.

5. Benefits of Email Marketing

6. Email marketing reduces
time, effort, and cost to
reach the consumers

7. Email marketing reduces
time, effort, and cost to
reach the consumers

8. Emails contain opt-in and
opt-out options which
help shortlist prospects
genuinely interested in
specific offerings.

9. Emails contain opt-in and
opt-out options which
help shortlist prospects
genuinely interested in
specific offerings.

10. Email marketing can be
done at a very low
overhead cost.

11. THANK YOU
Chintan Chheda – eMBA DBM