Principles and Elements of Design.pptx
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This document discusses the principles and elements of design that make visual content appealing. It identifies the key elements as line, color, form and shape, space, texture, and value. It then explains various types of each element and how they can be arranged based on principles like proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance. Examples are provided to illustrate each element and principle.
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- 1. Principles and Elements of Design
- 2. What makes something visually appealing? • The way in which elements (your ingredients) and your principles (the way in which you prepare those ingredients) are arranged.
- 4. Line • Types – Vertical-Represents dignity, formality, stability and strength. – Horizontal-Represents calm, peace and relaxation. – Diagonal-Represents action, activity, excitement and movement. – Curved- Represents freedom, the natural, having the appearance of softness, and creates a soothing feeling or mood
- 5. Elements of Design • Line • Color • Form and shape • Space • Texture • Value
- 6. Examples of Line Design
- 7. Color • Color has an immediate and profound effect on design – Warm colors: Reds, oranges, yellows – Cool colors: Blues, purples, greens
- 8. Example of Color Design
- 9. Form and Shape • Form (3D)- the shape and structure of something as distinguished from its substance or material • Shape (2D)- The two-dimensional contour that characterizes an object or area
- 10. Examples of Form and Shape Design
- 11. Space • Enlarging or reducing visual space Types -Open -Unused -Cramped
- 12. Examples of Space Design
- 13. Texture • The look and feel of an object – Smooth: Reflects more light (more intense) – Rough: Absorbs more light (appears darker)
- 15. Value • The relative lightness or darkness of a color Methods -Shade: degree of darkness of a color -Tint: A pale or faint variation of a color
- 16. Examples of Value Design
- 17. Principles of Design • Proportion and scale • Emphasis • Contrast • Rhythm • Unity • Movement • Balance
- 18. Proportion and Scale • Comparative relationships between elements in a design with respect to size. – 3:5 ratio is known as the Golden Mean
- 19. Examples of Proportion and Scale
- 20. Emphasis • The feature in a design that attracts one’s eye. – The focal point • Can be achieved through shape, color, line, size
- 22. Contrast • Noticeably different – Can be created with: • Proportion and scale • Shape • Color • Texture • Etc.
- 24. Rhythm • Repeated use of line, shape, color, texture or pattern – Types • Regular • Graduated • Random
- 25. Examples of Rhythm Design
- 26. Unity • Achieved through the consistent use of lines, color, material and/or texture within a design.
- 27. Examples of Unity Design
- 28. Movement • Flow or feeling of action
- 29. Examples of Movement Design
- 30. Balance • Parts of the design are equally distributed to create a sense of stability. Both physical and visual balance exist. – Symmetrical or formal balance – Asymmetrical or informal balance – Radial balance – Vertical balance – Horizontal balance
- 31. Example of Balance Design
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