Trends-Networks-Module-1- PDF.pdf

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Trends, Networks, and Critical Thinking in the 21st Century - 12
Alternative Delivery Mode
Quarter 1 - Module 1: Definition of a trend
First Edition, 2019
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EPS-ADM
Development Team of the Module:
Authors: Mariel H. Rullin
Editor: Arriane Christelle J. Apostol
Illustrator: Vianna Dominique B. Gaston
Management Team:
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional Director
Mala Epra B. Magnaong
CES, CLMD
Members: Dr. Bienvenido U. Tagolimot, Jr.
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Ray Butch M. Mahinay
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Office Address: Zone 1, Upper Balulang Cagayan de Oro City 9000
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Trends, Networks, and
Critical Thinking in
the 21st Century
QUARTER 1 - MODULE 1
DEFINITION OF A TREND
Department of Education • Republic of the Philippines
12
/1
This instructional material was collaboratively developed and
reviewed by educators from public and private schools, colleges, and/or
universities. We encourage teachers and other education stakeholders to
email their feedback, comments, and recommendations to the Department of
Education at action@deped.gov.ph.
We value your feedback and recommendations.

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Table of Contents
Cover Page i
Copyright Page ii
Module Title iii
Writers’ Profile iv
Table of Contents v
What I Need to Know 1
What Should I Expect 1
Things to Remember To Get Through 2
CONTENTS
Lesson 1: Define a trend
What’s In 5
What’s New 5
What is It 6
What is More 7
What I Have Learned 8
What I Can Do 8
Additional Activities 9
Lesson 2: Explain the process on how to spot a trend
What’s In 10
What’s New 10
What is It 11
What is More 13
What I Can Do 14
Lesson 3: Differentiate a trend from a fad
What’s In 15
What’s New 15
What is It 16
What is More 17
What I Can Do 18

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Lesson 4: Point out the elements that make up a trend
What’s In 20
What’s New 20
What is It 21
What is More 23
What I Can Do 23
Lesson 5: Describe the different characteristics of a trend
What’s In 25
What’s New 25
What is It 26
What is More 26
What I Can Do 27
Lesson 6: Identify parts of a whole
What’s In 29
What’s New 29
What is It 30
What is More 31
What I Can Do 32
Lesson 7: Identify emerging patterns
What’s In 33
What’s New 33
What is It 34
What is More 36
What I Can Do 36

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Lessons 8 & 9: See, discover and differentiate relationships between causes
and consequences; and
Present the derived ideas through a 100-word essay or other
graphic representation
What’s In 38
What’s New 39
What is It 39
What is More 42
What I Can Do 43
References 48

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What I Need to Know
Welcome to Module 1, in this module, you are going to explore nine (9) interesting
lessons that will excite you.
The birth of 21st
century has resulted to a lot of rising trends not only to one aspect
but to a whole. Global trends have been anchored to socio-cultural, economic and political
dimensions with which increasingly given attention nowadays. Apparently, a lot of trends are
being practiced by some however, they are not aware of it.
This time, let me introduce to you the things that you are going to explore in this
module.
What are the parts of this Module?
 What I Need to Know
 What I Know
 What’s In
 What’s New
 What is It
 What’s More
 What I Have Learned
 What I Can Do
 Assessment
 Additional Activities
What Should I Expect
These are the things that you are going to expect in this module.
 Definition of trend
 Explain the process on how to spot a trend
 Differentiate a trend from a fad
 Point out the elements that make up a trend
 Describe the different characteristics of a trend
 Identify parts of a whole
 Identify emerging patterns
 See, discover and differentiate relationships between causes and
consequences
 Present the derived ideas through a 100-word essay or other graphic
representation
MODULE 1

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Things to Remember to Get Through
To successfully finish this module, please do the following:
a. Take your time to read and understand the concepts in this module
b. Follow the instruction carefully in every given tasked
c. Answer all the assessment tests diligently
d. Perform every performance tasked given
e. Familiarize yourselves with the given terms
Alright! You lesson starts now! Don’t hesitate to turn to the next.

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What I know
DIRECTIONS: Read and understand the following statements carefully. Identify the term
being referred in each item. Encircle the letter of your answer.
1. Which of the following refers to the larger patterns of broad trends that reshape and
transform our lives?
A. Fad
B. Megatrend
C. Microtrend
D. Trend
2. Who stated that trends never turn on a dim, its reversals build slowly and the first sharp
dip always finds buyers and the first sharp rise always finds seller?
A. Allan Farley
B. Allan Forley
C. Sander
D. Soper
3. What do you call to an identification of new trend?
A. Projecting trends
B. Trend analysis
C. Trend spotting
D. Trend style
4. What refers to an act that assumes the future which will be a logical extension of the past?
A. Projecting trend
B. Trend analysis
C. Trend spotting
D. Trend style
5. Which of the following allows populations to be proactive in response to future events?
A. Projecting trends
B. Trend analysis
C. Trend spotting
D. Trend style
6. Which of the following refers to a short-term event, which others called as the flash in the
pan?
A. Fad
B. Megatrend
C. Microtrend
D. Trend
7. Which of the following refers to the forces that have been shaping human behaviour for
years?
A. Basic needs
B. Changes
C. Drivers of change
D. Innovations
8. What is the constant thing in this world?
A. Change
B. Effort

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C. Emotion
D. Time
9. What refers to the recurrent phenomenon that takes place over time and gives rise to
speculation on the future?
A. Fad
B. Megatrend
C. Microtrend
D. Trend
10. Which of the following refers to short-live and doesn’t guarantee long-term?
A. Fad
B. Megatrend
C. Microtrend
D. Trend

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Lesson
1
(HUMSS_MCT12- Ia-b-1)
What I Need to Know
Hello! Today is your first step closer to complete this module. Read comprehensively
all the lessons for you to easily answer the activities given. You can now start.
Our environment plays an important role of who we were yesterday, who we are
today, and who we will be in the future. Nowadays, we cannot determine what lies ahead of
us as we live in this world full of uncertainty, but we all know that we are going to that
direction. Few go straight, but some of us go upward; others go downward while others go
upward and downward without consistency. These are true to our lives. The moment you
step into a minefield of potential confusion; you are exercising trends without noticing it.
What are the latest models of cell phones today? What are the hottest news today
about celebrities? What are the trending dance moves or tag lines? What is the latest and
updated online game? Are you concern about what type of business boomed today?
Unsurprisingly, trends are about us: how do we behave, what we want, and how do we view
the world around us. This is the trend of our existence in this world. But, what is trend?
At the end of this lesson, the learners will be able to define the following:
a. Trend
b. Megatrend
c. Microtrend
What’s In
The birth of twenty first century has resulted to a lot of rising trends not only to one
aspect but to a whole. Global trends have been anchored to socio-cultural, economic and
political dimensions with which increasingly given attention nowadays. Apparently, a lot of
trends are being practiced by some however, they are not aware of it. This time, you are
going to discover what trend is all about. To formally start this lesson, unlock first the next
activity given below. I know you can do it.
What’s New
DIRECTIONS: Before you start, think first of ideas outside the box. Using the graphic
organizer below, give your own idea(s) on how does media change your ways of
communication.

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Ways of Communication BEFORE and AFTER
Well done! Congratulations, you have successfully unlocked the activity. You can
now proceed to next part of this lesson. Do not forget to read comprehensively all the
information given. Thank you!
What is It
Trend is a continuous development towards something new or different. It simply
reflects on what seems to be going around at any given time. Sanders, Soper and Rotwell
(2009) define trend as a ―recurrent phenomenon that takes place over time and gives rise to
speculation on the future.‖ It can be in any area and doesn’t only reflect fashion, pop culture
and entertainment, but to all dimensions. It could be socio-cultural, economic and/or political
dimensions. Moreover, it is a change evidenced by a rise or fall of variables when measured
between at least two points over time (Gordon, 2008). Thus, a trend is a sequential pattern
of change in recorded data.
In 1985, American Heritage Dictionary defines trend as a direction of movement, as
―the trend of a line,‖ or the movement in a specified direction, as in ―the prevailing wind
trends east-northeast.‖ Hence, a trend is the general direction or tendency in which is going
to move, develop or change.
New Ways
Traditional Ways

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The way of doing new things of an individual, group or societal approach then
followed by many people is called as trend. It has ability to influence or even direct people to
adapt, accept and follow what is new. Also, trends tend to shift peoples’ needs and wants as
it distracts the present trends then proposed new ones in the form of innovations (to be
discussed in the proceeding part).
Megatrends and the microtrends are the two types of trend. Megatrends are those
larger patterns of broad trends that reshape and transform our lives while microtrends is the
advocate localization as opposed to globalization It recognizes that people and communities
have never been more refined and more conversant about the choices they make in their
everyday lives.
Trends gain power over time as they are not just merely part of a moment, they are
tools, connectors and will become more valuable as other people commit to engaging (Seth
Godin). They solve problems. They represent new ways of life. Some trends are fun, some
fabulous, some appalling, but however long they last, you can be sure there will always be a
new trend coming along to replace the old.
Awesome! You are now ready to do the next activity. This time, you are going to
share your comprehension on what you have read.
.
What’s More
DIRECTIONS: Define each word given based from the discussion. Write you answer on
the corresponding box given.
Word Definition
TREND
MEGATREND
MICROTREND
Alright! You are on your way to complete this lesson. Two more activities left and you
can to complete this lesson one. Alright! Start with enthusiasm.

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What I Have Learned
DIRECTIONS: Fill in the blanks. Read the paragraph carefully and write the missing word(s).
(1) ____________ does not only reflect fashion, pop culture and entertainment, but all
dimensions. It could be (2) ____________, (3) ____________ and (4) ____________
dimensions. (5) ____________, (6) ____________ and (7) ____________ (2009) defined
trend as a recurrent phenomenon that takes place over time and gives rise to speculation on
the future. However, there are two classifications of a trend namely (8) ____________ and
(9) ____________.
(10) ____________ said that trends gain power over time, because they are not just
merely part of a moment, they are tools, connectors and will become more valuable as other
people commit to engaging. Always remember, no matter what type of trend it is; there will
always be new coming to replace what is present.
What I Can Do
Based on your own understanding, define trend using example (gadgets and
etc.)/scenario. Give your brief explanation about it. Write your answer on the box given.
below.
ANSWER

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Additional Activities
DIRECTIONS: In 3-5 sentences, write your own generalization about the topic.
Answer
Congratulations for successfully completing this lesson. This time, you can now do
the things that you need to. See you on the second lesson of this module.

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Lesson
2
EXPLAIN THE PROCESS ON HOW TO
SPOT A TREND
What I Need to Know
Good day! Welcome to Module 2, you are now on your second step closer to complete
this module. Are you excited? You can now start.
At the end of this lesson, the learners will be able to:
1. identify what are the following; trend analysis, trend spotting, trend spotter, and
projecting trends
2. identify the five ways on how to spot a trend.
What’s In
In the previous lesson, you have defined trend, megatrend, and microtrend. You
have also learned that trend doesn’t only reflect on fashion, pop culture, and entertainment
but in all dimensions. Moreover, you have learned that megatrend and microtrend are the
two classifications of trend. In this lesson, we are going to identify the process on how to
spot a trend. Alright! You can do this. To unlock this lesson, you need to perform first the
next activity.
What’s New
DIRECTIONS: Before you go further, list down things/terms that you can think of when you
are going to spot a trend.
TREND

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Awesome ideas! To enrich you more about this lesson, you need to read the
information thoroughly with great focus that will surely result to great understanding.
What Is It
―Trends never turn on a dime. Reversals build slowly. The first sharp dip always finds
buyers and the first sharp rise always finds sellers.‖ – Alan Farley
It is important for us to understand that trends do not go straight up or straight down.
They tend to zigzag back and forth from a new high back to a lower high, then to a higher
high and go down. Thus, it has no consistency on its own manner.
Trend is considered as a collage of present circumstances that extend current
patterns into the future (Cornish, 2004 and Canton, 2006). However, an examination of
these phenomena and speculation on the likely impact they will have in the future is called
trend analysis. In addition, the practice of collecting information and attempting to spot a
pattern, or trend, in the information is also known as trend analysis.
Sanders, Soper, and Rotwell (2002) stated that ―an examination of trends
phenomena and speculation on its likely impact in the future is called as trends analysis.‖
Moreover, trends analysis grants ―future vision.‖ It allows populations to be proactive in
response to future events. Furthermore, trends analysis is the widespread practice of
collecting information and attempting to spot a pattern in the information. It will be used in
predicting future events or estimating uncertain events in the past, and distracting present
events just to promote new ones.
The process of identifying of trends is called trend spotting. Rehn and Lindkvist
(2013) define trend spotting as attempting to see the future in the present situation. On the
other hand, the people who notice and report on new fashions, activities that people are
starting to do is called as trend spotter. Conversely, an act that assumes the future that will
be a logical extension of the past is defined as act of projecting trends. Thus, projecting
trends will be based from the past, present and what will be in the future regardless of
defined and undefined factors that contribute from its changes or development.
FIVE (5) WAYS TO SPOT AND CAPITALIZE ON TRENDS
Many successful businesses were started by entrepreneurs with an ability to see a
trend before everyone else. They were able to take their insight and capitalize on it in a new
and creative way. Businesses from Uber and Lyft to Airbnb and HomeAway are just some of
the most recent examples of entrepreneurs benefiting from emerging trends. But just
because it’s been done before doesn’t mean it is easy to see trends first and find ways to
capitalize on them.
The keen competition around the market regardless of its kind and the rapid change
of customers’ behaviour, smart entrepreneurs are always looking for an edge. They want to
know how they can identify trends, and how they can use that skill to build and grow a
business for them not to be eradicated from the market place. Fortunately, here are five
ways in spotting trends and capitalizing on them before your competition does, and these will
help you a lot the moment you apply and develop these to your business.
1. Anticipate change
The constant thing in this world is change. Assume that change is coming and look
for it. Change can be either social -- as in the rise of socially responsible business -- or

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technological, as exemplified by the growth of gadgets. Sometimes change can be both. The
great example of it is social media.
Don’t forget the cyclical, up-down, back-forth nature of business while you are
searching. Change doesn’t have to be permanent to provide a viable opportunity for
business creation and growth. Remember, the nature of trends has no consistency.
2. See it coming
The basic tools of the trend tracker are seeing, hearing, smelling, tasting and
touching. In other words, every sense that can be used to get information about the world
should be employed in seeing for upcoming changes. Start by reading and watching
everything you can. That should include general interest news outlets, trade publications,
blogs, government reports and casual conversations overheard in elevators. Be updated of
problems people are talking about. Be proactive as it comes.
3. Distinguish between short-lived fads and long-term trends
Strive to identify big changes that create lasting problems that many customers will
be happy to pay to solve. The idea is to wind up with a business model in which revenues
are larger than costs for a long period, not one that limps by on slender profit margins before
competitors take even that away.
To filter out fads, talk to the potential buyers of the solution to the problem. The more
frustrated they are, the more likely they are to pay for a solution. In extreme cases, potential
customers may be willing to fund the development of solutions. With this, it is not hard for
you to win them. Another way around is by talking to experts.
4. Make sure your solutions are realistic
Again, it’s relevant to talk to target customers. Make sure the solution you envision is
one you can realistically provide with features. Costs must establish alternatives will
compare favourably.
It is not all about your desire product to proposed, it’s about their problem to be
solved. What you can do conveniently and inexpensively may be of little value to customers.
The sweet spot for a trend-exploiting start-up is at the intersection of business capability and
customer’s need.
5. Create a competitive advantage
To get the biggest benefit, be the first doer. Be courageous! It is uncommon for any
single entrepreneur to be the only one who sees an opportunity. Most will hesitate and not
move at all. Many others will not move quickly enough. Lasting competitive advantage
usually goes to the first entrant to stake a market out and capture customer loyalty. Those
who come later usually have to settle for slimmer profits and more competition.
Being first is not sufficient, of course! Business history is besieged with well-financed
start-ups directed by well-regarded leaders who committed too much, too early and in the
wrong place. So test before committing. Again, look for revenues that overwhelm costs and
customers who are overjoyed.
Fantastic! This time, I believe that you are now ready to perform the succeeding
activities. You can now start.

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1. Trend _____
2. Trend analysis _____
3. Trend spotting _____
4. Trend spotter _____
5. Projecting Trend _____
What’s More
Let’s try to check your memory. Match the word(s) from column A to the definitions
in column B. Write the letter of your answer on the space provided.
Column A Column B
What I Have Learned
DIRECTIONS: True or False. Write T if the statement is true and F if the statement is false.
Write your answer on the space provided.
___________ 1. Trends allow population to be proactive in response to future events.
___________ 2. The identification of new trend is called trend spotting.
___________ 3. The person who is doing trend spotting is known as trend spotter.
___________ 4. The act that assumes the future that will be a logical extension of the past is
called as projecting trends.
___________ 5. The five ways on how to spot the trend will help businesses to be proactive.
A. It is the practice of collecting information and
attempting to spot a pattern, or trend, in the
information.
B. It refers to an act that assumes the future that
will be a logical extension of the past.
C. It means attempting to see the future in the
present situation.
D. This refers to a person who notices and reports
on new fashions, activities that people are starting
to do.
e. It is considered as the collage of present
circumstances that extend current patterns into
the future.

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What I Can Do
DIRECTIONS: Based on the discussion, enumerate the five ways on how to spot and
capitalize a trend. Give your own understanding in every way using the graphic organizer
below.
DIRECTIONS: In 3-5 sentences, answer the given question below. Write your
answer on the space provided.
Question: What is the essence of spotting a trend?
Congratulations for successfully finishing this lesson. This time, you can now do the
things that you need to. See you on the third lesson of this module.
TREND

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Lesson
3
DIFFERENTIATE A TREND
FROM A FAD (HUMSS_MCT12- Ia-b-3)
What I Need To Know
Great and wonderful day to you! Welcome to module 3, you are now on your third
step closer to complete this module. Before we are going to start, allow me to introduce to
you an activity that will help you to set a good mood. Here it is.
Mechanics: You will do the inhale and exhale for three (3) times and you will shout
a big HAAAAHH. You will do this to release all the negativities in life and absorb positive
vibes.
Alright! Ready? Standing position is the best position for this activity.
(1ST
ROUND) inhale…………exhale………..HAAAAHH!
(2ND
ROUND) inhale…………..…exhale…………...HAAAAAAAAAHH!
(3RD
ROUND) inhale…………….…exhale……………....HAAAAAAAAAAAHH!
Wow! What a great shout. At this moment, you are now ready for today’s lesson.
At the end of the lesson, the learners will be able to:
1. define fad and trend
2. differentiate fad from trend.
What’s In
In the previous lesson, you have learned about trend analysis, trend spotting and
trend spotter. Additionally, you have also learned about the five ways on how to spot a trend
that will help us to be proactive. This time, we are going to discuss about the differentiation
of a trend from a fad. Alright! You can know unlock this lesson by performing the activity
given below.
What’s New
DIRECTIONS: Provide at least three examples for each category below. Write your answer
on the space.
FAD TREND
1. _________________ 1. _________________
2. _________________ 2. _________________
3. _________________ 3. _________________

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Brilliant examples! For you to confirm if your answers are correct, read the lesson
comprehensively. While reading, I encourage you to take a pause/reflection to important
concepts for better understanding. You can now start.
What Is It
Fads and trends can be used interchangeably by most of the people. They are forms
of collective behaviour that develop within a culture, a generation or social group in which a
group of people enthusiastically follow in an impulse for a finite period. There are a number
of industries whose very survival depends on recognizing the difference between a fad and a
trend (Web Finance Inc., 2005).
FAD
Merriam Webster’s Dictionary defines fad as something, such as an interest or
fashion that is very popular for a short period of time. It is an intense and a widely-shared
enthusiasm for something, especially one that is short-lived. In addition, a fad is something
(products, fashion, style or etc.) that has little, if any, utility and is characterized by a quick
rise and popularity followed by a quick decline and popularity. The reason about this type of
nature of fad is because it usually does not satisfy a strong consumers’/users’ needs and
wants. It is temporary fashion, a craze, interest, or activity that people follow enthusiastically,
but lasts for a short period of time. Thus, fad is something that will rise rapidly and fall
relatively rapid also once the perception of novelty is gone.
Nevertheless, the best guesses for future events or patterns that are based on
present peripheral and historical information is called as trends (Cornish 2004). Through the
interrelatedness of all things in the universe, trends are complex fusion of past, present, and
future information and represent human’s best predictions over time which allow for pre-
emptive judgments and actions toward future events and conditions.
According to Naisbit 2006, fads are normally micro-trends that exist under the
umbrella of an actual trend. Thus, all fads are trend, but not all trends are fad accordingly.
However, the ability to frame a trend in time is what ultimately gives a trend its credibility.
Thinking of trends along a linear timeline however, is not always correct as trends can revert
back on themselves becoming cyclical or trends can fuse or converge with other trends
occurring in the same time frame (Canton 2006).
A fad by definition is a short-term event, what some may call a "flash in the pan." It
does not guarantee lifetime. It’s short-lived or some will say it’s just For-A-Day. On the other
hand, a trend has the potential of becoming a long-term influence on the future of a market.
It’s long-lived. These two may resemble each other at first, but there is almost always a
definite beginning and a definite end to a fad.
According to supermarketnews.com, there are three differentiating factors between a
fad and a trend which follows;
Reason for rise. Trends generally have identifiable and explainable rises, driven by
consumers’ functional needs and consistent with other consumer lifestyle trends. By
contrast, fads are driven by an emotional need to purchase, based on hype and idealistic
product perceptions. The benefits are ethereal or ill-conceived, and don’t deliver what was
promised to consumers.

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FAD TREND
Incubation period and life span. Trends rise slowly, whereas fads spike—and die
out— quickly. For example, demand for multiple fashionable handbags and accessories for
each occasion has grown steadily over the years, fueling Coach’s decade-long growth and
healthy 11-year compound annual growth rate (CAGR) of 19 percent. Beanie Babies, on the
other hand, went from $400 million in sales in 1997 to $1.3 billion in 1999, a CAGR of 77
percent, before dropping to $850 million the next year and steep declines thereafter (see
Exhibit 1 chart below).
Scope. A trend usually encompasses several brands or products that are applicable
to many different consumer segments, while a fad typically includes only a single brand or
product and has limited appeal outside of one narrow consumer segment. A trend
possesses some agility and consumers have granted it permission to expand beyond its
current platform while maintaining authenticity.
How was it? I hope the concepts you have all read are now clear. You have to do the
following activities for us to assess your understanding about this lesson. With positive mind,
you can now start.
What’s More
Compare and contrast a trend from a fad using the Venn diagram below.

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What I Have Learned
Things to Remember!
Fad and trend are both collective behaviour that develop within a culture, a generation
and social group in which a group of people enthusiastically follow an impulse for a finite
period. Moreover, fad is a short-term event or what some may call ―flash in the pan‖ while
trend has the potential of becoming a long-term influence on the future. Fad is short-lived
while trend is long-lived. There are three differentiating factors between the two namely
reason for rise, incubation and life span, and scope.
What I Can Do
DIRECTIONS: Give at least two examples to both fad and trend. Explain how these
examples become a fad and a trend. Write your answer on the object provided.
FAD
TREND

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DIRECTIONS: In 3-5 sentences, answer the given question below. Write your
answer on the space provided.
Question: How can you differentiate a trend from a fad?
the things that you need to. See you on the fourth lesson of this module.

20
Lesson
4
POINT OUT THE ELEMENTS THAT
MAKE UP A TREND (HUMSS_MCT12- Ia-b-4)
What I Need To Know
Starting a day with a joyful heart makes a person beautiful/handsome. Welcome to
Module 4, you are now on your fourth step closer to complete this module.
1. identify the three fundamental elements that point out trends
2. point out the elements that make up a trend.
What’s In
In the previous lesson, you have learned about the differentiation between a trend
and a fad. You have learned that both trend and fad are collective behaviour develop within
a culture, generation and social group. Additionally, you have discovered that fad is like a
flash in a pan, short lived and for a day in nature. This time, you are going to point out the
elements that make up a trend. To unlock this lesson, perform the activity given below with
enthusiasm.
WHAT’S NEW
DIRECTIONS: What do you think are the elements that make up a trend? Give at least three
examples you know using the graphic organizer below.
TREND
Very good ideas! To gain more knowledge about this lesson, read the lesson
comprehensively with great focus.

21
What Is It
Trend is a conceptualized idea that has a prospect of providing or having a
continuing influence for a longer period of time due to its increasing and sustained presence
and effect or even demand among its consumers in the case of a product (Mangiduyos,
2017).
According to trendwatching.com, there are three fundamental elements that point out
trends namely; basic needs, drivers of change and innovations.
BASIC NEEDS
These are the forces that have been shaping human behavior for years (if not
forever!) as it is necessary to sustain life. These are the minimum requirements of a
community for a decent standard of life. It consists of adequate food, shelter, and clothing
plus some household equipment and furniture. Likewise, these include essential services
provided by and for the community-at-large such as safe drinking water, sanitation, health
and education.
DRIVERS OF CHANGE
As the constant thing in this world is change thus, there are no trends without
change. Drivers of change is considered as one of the most well-known and comprehensive
publication series as it investigates the key global issues and trends driving change in our
societies and markets. It analyzes change, thinks in terms of Shifts (long-term, slower) and
Triggers (specific factors or events).
INNOVATIONS
Innovations generally refer to changing processes or creating more effective
processes, products and ideas. They are considered as catalyst for growth and
development, but they aren’t trends. Conversely, without examples of customer-facing
innovations, a trend can’t be said to exist fully yet.
Let’s try to consider on the area of modern web design. There are eight elements that
make up a trend and they are presented as follows:
1. Unique and Large Typography
Most companies have a particular font or typography that they use to help their
customers immediately identify them from their competitors. For instance, JOLLIBEE OR
MCDONALDS are recognized easily through the use of their unique fonts on their trademark
(brand name or brand mark) which distinguish them from their competitors because of its
own originality and uniqueness. The moment people will see their typography; they already
have their positioning in mind that these businesses will not necessarily inform customers
through different types of promotion because they have already been known.
2. Large & Responsive Hero Images
Hero images are the large promotional images. Examples are the large pictures on
the walls of establishments. They may have texts in the image itself and present unique
problems for responsive designs. Also, these can help tell the story without having to rely on
just text. Moreover, large and responsive images make for a good user experience such as
taking pictures and etc.
3. Background Videos
It will greatly help to a page when videos can automatically play in the back ground. They
can be used to tell a story and significantly reduce the amount of other content needed to
explain the business. These will give convenience especially to those individuals who are not
interested on reading and/or too busy to read because of some factors, but can listen while
doing other things.

22
4. Semi-Flat Design
Flat design is not only easier for users to comprehend, but it can also load more
quickly on websites without complicated or overly-technical elements. As flat design is any
element that does not include or give the perception of three dimensions, such as shadows.
It is simple, but easily readable.
In terms of manipulating a website, it is important to be consistent in using design
regardless of whether you fully design your website using flat design or utilize shadows and
other elements in order to help visitors/customers/viewers understand your content more
quickly. However, adding elements of depth can also bring it to life.
5. Hamburger Menus
Hamburger menu was created as a website design feature to incorporate a site menu
without taking up too much room. Its three lines stacked together to roughly form the shape
of a hamburger. While it serves its purpose of condensing information, achieving a
minimalist aesthetic, and keeping uncultured site, still it may have relevant drawbacks.
Taking the visitor directly to where they desire is its advantage. However, it generally take up
a ton of relevant screen space.
6. Giant Product Images
The important attack of a certain business especially online is to catch the attention
of the viewers or clients. Displaying large product images on your site to highlight different
features or parts of the product will do so. It helps designers to efficiently and effectively
highlight different features of the product. In addition, large images help visitors to generate
a solid understanding of what the different product features do.
7. Card Design
Users can pick and choose which articles they want to expand through breaking up
unlike pieces of content into cards. It keeps homepage clean and organized, without relying
on a ton of text.
Card design helps to deliver easily digestible chunks of information for users.
Moreover, it can help highlights multiple products or solutions side-by-side.
8. Short Product or Feature Videos
In addition to background videos, companies are also beginning to use short product
or feature videos to highlight a specific use case. These short videos are great at bringing
your solution to life, while not overwhelming the visitor with a long experience that they must
sit through.
Short videos allow prospects for quick understanding that is best for top of the tunnel.
In addition, these allow prospects to understand it quickly without watching a really long, in-
depth experience.
Wow! With your patience and perseverance on reading the content of this lesson, I
can say that you can have a bright future someday. Start it with little things. This time, it is
your time to inquire your understanding by answering the given activities.

23
What’s More
DIRECTIONS:Enumerate the eight elements of trend in the area of modern web design.
What I Have Learned
Things to Remember!
There are three fundamental elements that point out trends namely basic needs,
drivers of change and innovations. However, there are eight elements that make up a trend
namely unique and large typology, large and responsive hero images, background videos,
semi-flat design, hamburger menu, giant product images, card design, and short products or
feature videos in the modern web design.
What I Can Do
DIRECTIONS: Based on the discussion, how can you consider something as an
element that makes up a trend? Write your answer in 3 to 5 sentences inside the given box.
1.
2.
3.
4.
5.
6.
7.
8.
ANSWER
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

24
DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer on the
space provided.
Question: Among the elements given, which do you think is very important in spotting a
trend?
the things that you need to. See you on the fifth lesson of this module.

25
Lesson
5
DESCRIBE THE DIFFERENT
CHARACTERISTICS OF A TREND
What I Need To Know
True survivor will not quit, but will continue until he/she succeed. Welcome to Module
5, you are now on your fifth step closer to complete this module. With passion and devotion,
nothing is impossible.
1. define what is characteristics
2. describe the different characteristics of a trend.
What’s In
In the previous lesson, you have learned about the elements that point out trend
namely basic needs, drivers of change and innovations. Additionally, there are eight
elements that point out a trend in the modern web design. This time, you are going to
describe the different characteristics of a trend. To unlock this lesson, do the given activity
below.
What’s New
DIRECTIONS: Give at least four characteristics of a trend that you can hypothesize
anchored from our previous lessons.
Brilliant answers! You are now improving. Congratulations! This time, read and
understand carefully the lesson for better understanding and to enrich you more about this
module. You can now start.

26
What Is It
As a pattern of gradual change in condition, output, and or process trend has its own
characteristics. Merriam Webster dictionary defines characteristic as a distinguishing trait,
quality, or property. However, in business dictionary it means ―a distinguishing feature or
attribute of an item, person, phenomenon, etc., usually divided into three categories:
physical, functional, and operational.‖ Thus, characteristics are what separate you or
something from others. It pinpoints the mark of uniqueness of someone or something. This
time, let us apply the five (5) characteristics which used by the professionals in fashion
design skills.
1. Innovation
Even if you are trying to imitate a popular style, be sure to always bring something
new when designing. Because no matter how consistent or repurposed a popular fashion or
trend might be, always remember that something will replace it. But, the moment you add
something personalized (own touch) to it, it might distract the present trend and will be the
next trend. Change is constant, remember?
2. Brand consistency
Brand positioning means you are going to place your product or service in your
customers’ mind. Attaining this requires brand consistency and loyalty to all your creative
designs in order for your customers to remember what separates you from your competitors.
3. Outerwear-ability
Outwear is very popular in every cool season. Ability to wear is well appreciated by
the customers especially in clothing. Creating simple but elegant design makes you
presentable.
4. Versatility
Design versatile fashions for every season continuously done with outwear ability.
They spend less on the things they acquire. Making your audience happy means a challenge
on your fashion design ability.
5. Simplicity
Creating simple yet innovative fashion design is like setting yourself up for
professional progress. One thing is that versatility usually calls simplicity. It is easy to
remember if it is simple. Empowering your audience and building does not necessarily
expensive. Make it simple.
Well done! You are now ready to answer the following activities. Do it with a diligent
mind and heart. You can now start.
What’s More
Let’s check your memory. Enumerate and describe the five characteristics of a trend
in fashion design.
Characteristic Describe/Explain
1.

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2.
3.
4.
5.
What I Have Learned
Things to Remember!
Characteristic means a distinguishing feature or attribute of an item, person,
phenomenon etc. that is usually divided into three categories: physical, functional, and
operational. It pinpoints what separates something from others. There are five (5)
characteristics of a trend in the area of fashion design namely; innovation, brand
consistency, outwear-ability, versatility and simplicity.
What I Can Do
DIRECTIONS: If you are going to relate yourself on the topic, what are those characteristics
of trend which you have followed before unknowingly? Describe how those characteristics
have influenced you. Write your answer in 3 to 5 sentences.
ANSWER
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

28
DIRECTIONS: In 3-5 sentences, answer the given question below. Write your answer on the
space provided.
Question: Give at least one model of a cell phone and give its characteristics.
the things that you need to. See you on the sixth lesson of this module.

29
Lesson
6
IDENTIFY PARTS OF A WHOLE
What I Need To Know
―It is not the strongest or the most intelligent who will survive but those who can
manage change.‖ - Leon C. Megginson
Welcome to Module 6, your time management is very well appreciated. You are on
your sixth step closer to complete this module. Little by little yet continuous is the key to
finish this module.
Each part of something is connected to the whole of that something, and every whole
has its own parts. It cannot be considered as whole if it does not have parts. Considering this
journey cannot be considered as a whole without this part.
1. define what is part
2. define what is whole
3. explain the concept and how to identify parts of a whole.
What’s In
In the previous lesson, you have learned about the characteristics of a trend. Today,
you are going to explore how a certain trend becomes a trend. What are those parts that
contribute for it to be considered as a trend? But before anything else, unlock the preliminary
please. Don’t worry, it’s just a simple concept about this lesson.
What’s New
DIRECTIONS: With the given illustrations, give your own explanation about the concept
being presented in 3 to 5 sentences only.
Answer:
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

30
Great comprehension! You are now ready to understand more this lesson. Read and
understand carefully the discussion. You can now start.
What Is It
Definition of part and whole
According to Merriam Webster’s dictionary, part is one of the often indefinite
subdivisions into which something is regarded as divided and which together constitute the
whole. On the other hand, whole means something constituting a complex unity: a coherent
system or organization of parts or working together as whole. It shows the totality of the
pieces and segments that somehow we consider as parts. We can identify that something is
part of a whole if we know what all is that something about.
Let’s try to review the illustrations in activity number one. If, the whole of those
objects we’re not given, how can we identify its concept and meaning? On the other, if it is
only the part was given unsurprisingly, we have difficulty upon knowing what to
conceptualize.
Conversely, Michael Herban (2015) defined the term fad as something that quickly
gains popularity and may fade just as quickly and sometimes not quick enough. In contrary,
trends are a bit slower paced but represent something that is occurring on a much wider
scale than a fad.
Examples of fads are clothing, foods, exercises, hairstyle, language all areas that are
subject to fads. High waist jeans are definitely a picture of a fad. It is fleeting and often last a
season but may carry over a couple years. This does not mean we ignore it, indeed we do
need to be aware of it, especially if we deal with populations who may be subject to following
it.
Haberman (2015) made mentioned that fashion, language, and behavior have an
effect on the workplace regardless of how fleeting they may be. Fads are often heavily
driven by social media today, it really does. It was considered that social media is a fad
which evolve into a macro trend if not a megatrend. Thus, fad is part of the evolution of
creating a whole trend. It was being attested by Naisbit (2006), he said that fads are
normally micro-trends that exist under the umbrella of an actual trend. With this, we can
consider that fad is indeed a part of the development of a trend.
The moment a certain fad will continuously develop, it will turn to becoming a trend
which will last a long period of time. Along with this, you need to know when does mobile
communication started and what is its current status?
Since 1983, cell phones have evolved immensely both in design and function. Since
it was invented it became a fad and as it continuously evolved it became a trend. Fad,
because only a specific segment of a market adopted it before especially those who are elite
individuals or those who belong to the middle class in the pyramidal division in our society.
Meanwhile, it became trend as it brought broad impact to most if not all today. The
development of mobile phone shows permanent alteration of innovation’s landscape which
people are driven to follow, adopt, and make a lifestyle. In 2009, mobile phones became
vital to North Americans as they have been to Asians. You can always see what is coming to
store shelves in the next six months every year by looking at the models that are currently
available in Japan.
Alright! You are almost there. Congratulations! To comprehend your understanding
about the topic, do the following activities diligently.

31
What’s More
DIRECTIONS: In 2-3 sentences, define part and whole. Explain their individual concept
based from the discussion. Write your answer inside the box given below.
What I Have Learned
Things to Remember!
Part is one of the often indefinite or unequal subdivisions into which something is or is
regarded as divided and which together constitute the whole. In contrary, whole means
something constituting a complex unity: a coherent system or organization of parts or
working together as whole. Conversely, fads are normally micro-trends that exist under the
umbrella of an actual trend. These are parts of the evolution of creating a whole trend.
However, trends are a bit slower paced but represent something that is occurring on a much
wider scale than a fad.
Answer…..
Part
_____________________________________________________________________________________
_____________________________________________________________________________________
Whole
_____________________________________________________________________________________
_____________________________________________________________________________________
Concept explanation…..
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

32
What I Can Do
DIRECTIONS: Using the given box below, give at least two illustrations which will show the
concept of the topic. Write your answer inside the box.
Directions: Using the box given below, draw a family picture that will illustrate your general
learning about our topic. Briefly discuss your part in your family.
the things that you need to. See you on the seventh lesson of this module.
Family Tree

33
https://www.bing.com/images/search?view=detailV2&id=DF6F76EE6D168BE248B0610FC
CEAE64AA9ED4156&thid=OIP
Lesson
7
IDENTIFY EMERGING PATTERNS
What I Need To Know
―The spirit finds a way to be born. Instinct seeks for ways to survive.‖ - Toba Beta
Congratulations! You are now about to complete this module. One lesson left and
you are done.
Change is a simple word but connotes variety of meanings. It can have positive or
negative effects in broad dimensions. Emergence is an act of creating change.
1. Define pattern
2. Identify the emerging patterns of trends.
What’s In
In the previous lesson, you have learned about identifying parts of a whole.
You have also learned that part is one of the often indefinite or unequal subdivisions into
which something is or is regarded as divided and which together constitute the whole. In
contrary, whole means something constituting a complex unity: a coherent system or
organization of parts or working together as whole. Today, you are going to identifying
emerging trends. Unlocking something means opening new things. This time, do not hesitate
to unlock this lesson by performing the given activity below.
What’s New
DIRECTIONS: Evaluate the given pictures below. Give your simple explanation about the
concept on the pictures. Write your answer inside the box given below.

34
https://ccsearch.creativecommons.org/photos/b33bf0f3-387f-4a4d-9901-a2b5c5216b53
Wow! Amazing comprehension! This time, you can explore more about this topic.
Read and understand carefully the discussion.
What Is It
Emergence is defined in simple ways but is consistent on its context. It means just
beginning to exist, starting to exist and growing and developing, especially in business. On
the other hand, pattern is a particular way in which something is done or organized, or in
which something happens; it is a regular arrangement of lines, shapes, or colors; it is also a
design or set of shapes that show how to make something (Cambridge Dictionary).
In business dictionary, pattern is a consistent and recurring characteristic or trait that
helps in the identification of a phenomenon or problem, and serves as an indicator or model
for predicting its future behavior. These sum-up the analysis of a trend. As trend is the
recurrent phenomenon that takes place over time and which gives rise to the future
Answer
Picture 1
Picture 2

35
speculation (Sanders, Soper, and Rotwell 2002) and the examination of those phenomenon
and speculation is called as trend analysis.
Furthermore, it is important to identify how does trend emerged and what are the
patterns on how it emerged dramatically.
Mobile phones are considered as fads before as it only affects those who can afford
it. Since its innovation spread out rapidly, many people now owned one or more phones.
Children ages from 3 years old and above are now using mobile phones for learning and
entertainment. If communication through mobile phone was considered as fad before, now it
is already a trend. Going back to our topic, using the evolution of mobile phones, we are
going to simplify the emerging patterns of its trend.
The main function of mobile phone is to make communication more convenient.
Before, the offering services were only calling and texting. Simcards were two expensive
even loads. Promos were limited to call and text only and no unlicalls, unlitexts, sulitexts and
so on. If you have your aunties and uncles, ask them in their time if these were true. There
are no internet connections and cellphones are not the same as what we have right now.
Features were limited. Below is a simple illustration about the evolution of mobile phones
features from 1980s to present.
Features on mobile phones and its evolution
With the given illustration, you can observe that mobile phones evolved from one
model to the updated one. Such evolution is an act of innovation where the present feature
offerings will be updated even added. In such manner, it distracts what is the present and
will intentionally present something new that will influence the customers’ desires and wants.
If before innovations will need to know first the considerations of the market, now innovations
can dictate and drive the market through the emerging developments of technology. This is
the emerging pattern of trend in the aspect of mobile phones. As time goes by, it changes,
develop and adopted by many if not all.
The latest model consists of all updated feature offerings from the old ones. By this,
we can consider that old models are examples of fads. They hit to the market for a short
period of time but will be developed and considered as new model or a trend. The hitting
period is as a record of emergence and as it continues to its cycle, that’s the emerging
patterns on how a certain trend evolved. Michael Haberman (2015) said that fads are often
heavily driven by social media today.
As Stan Mack of Demand Media says, ―A macro trend is a large-scale, sustained
shift…‖ thus, it continuously evolved. Its development gives an impact to our society even us
users in a dramatically approach of changes which illustrate to us its pattern of emergence.
Every now and then, it changes to its better version.
Perseverance is a key to success. Congratulations for reaching this far. I know you
are excited to share your understanding about the lesson. This time, perform the following
activities excellently.

36
What’s More
DIRECTIONS: Define what is pattern and discuss the concept on how to identify the
emerging patterns. You can cite any example related to our discussion about trend as the
main subject. Write your answer on the given box below.
What I Have Learned
Things to Remember!
Emerging means ―just beginning to exist,‖ ―starting to exist‖ and or ―growing and
developing. Pattern is a consistent and recurring characteristic or trait that helps in the
identification of a phenomenon or problem, and serves as an indicator or model for
predicting its future behaviour. Trend analysis is the sum-up of the two as it examines those
phenomenon and speculation on how something becomes a trend.
What I Can Do
DIRECTIONS: Write at least three (3) personal growths of yourself on the given timeline
below. It must be personal.
Age Development
5-10 years old
11-15 years old
Answer

37
16-present
Directions: To make it more concrete, recall your hobby (ies) on the following age brackets
given below.
Age Development
5-10 years old
11-15 years old
16-present
the things that you need to. See you on the last lesson of this module. You are about to
complete this module. Congratulations in advance.

38
Lessons
8&9
SEE, DISCOVER AND DIFFERENTIATE
RELATIONSHIPS BETWEEN CAUSES AND
CONSEQUENCES
PRESENT THE DERIVED IDEAS THROUGH A
100-WORD ESSAY OR OTHER GRAPHIC
REPRESENTATION
What I Need To Know
―Commitment leads to action. Action brings your dream closer.‖ - Marica Wieder
Welcome to the last lesson of this module. Today, you are going to complete this
module with a grateful heart.
In every action, there is always a consequence either good or bad. Everything that
happens to us has its own reason. It could be from direct factors which greatly contribute to it
or even indirect factors which lead us to do it intentionally or unintentionally, wanted or
unwanted. We receive favourable or unfavourable resulting rewards in nature.
Impact is the measure of tangible and intangible effects (consequences) of a thing,
action or influence upon another. We both know that the main subject in this module is all
about trend. It also deals with how it develops and which it greatly impact on our society.
At the end of this lesson, learners will be able to:
1. define what is a cause and consequence
2. see, discover and differentiate relationships between cause and consequence
3. present the derived ideas through a 100-word essay or other graphic
representation.
What’s In
In the previous lesson, you have learned that emerging means ―just beginning to
exist,―starting to exist‖ and or ―growing and developing. However, pattern is a consistent and
recurring characteristic or trait that helps in the identification of a phenomenon or problem,
and serves as an indicator in predicting its future behaviour. Today, you are going discover
and differentiate the relationships between causes and consequences. Additionally, you are
going to make a 30 to 50-word essay. But before anything else, perform the activity first.

39
What’s New
DIRECTIONS: Give instances in your life that you have done something and it ended good
and bad result. Write your answer on the box provided.
Activity Result
Good Result!
Bad Result!
Wow! Thank you for being open. You are now indeed a mature person. To relate
your experiences, analyze and evaluate yourself on the following lesson. Read the lesson
comprehensively.
What Is It
Merriam Webster defines cause as a reason for an action or condition, and or
something that brings about an effect or a result. In the study of historical consciousness,
causes are multiple and layered thing with which involves both long-term ideologies,
institutions, conditions, short-term motivations, actions and events. In the contrary,
consequence means something that is produced by a cause or necessarily following from a
set of condition. It is a result or conclusion. Every action of manmade or nature has
corresponding consequence. When a person does something wrong, like not following the
instruction and or doing something that he/she knew it’s not good based from our
conscience (rob a pawnshop) then the consequence will probably be misled and or be
prison.
These are following examples that show a relationship between cause and
consequence.
 I fell deep asleep in the morning and I missed my first period class.
 A snake crossed the street and the boy riding motor single crashed.
 The rain was heavy so I didn’t go to class.
It is necessary for us to know the relationships between cause and consequence. The
moment a person can identify cause, and then it is not impossible for him or her to predict
and be ready about future events to some extent (considering uncontrollable factors).
In connection to our main topic, we are now going to see, discover and differentiate the
relationships of trend and its impact to our society. What are the negative and positive
consequences upon following a trend? It is necessary to follow or adopt trend automatically?
Can we reject the trend?
To answer these enumerated questions, we are going to discuss the following; (a) the
different types of adopters, (b) the negative and positive effects of trend in our lives using the

40
illustration focusing on mobile devices, and (c), the role of ethics of care that pin points not
just only to our self-benefit but to the whole.
In 1962, Everett Rogers developed a theory called Diffusion of Innovation and not
everyone has the same motivation for adopting a new idea (product/service or system).
There are five types of adopters he identified in his theory which is presented below.
INNOVATORS
They adopt something simply because it is new. They love exploring for the sake of
pleasure or exploring and are willing to take risks, even if those risks result in failure. They
are adventurer.
EARLY ADOPTERS
They are often opinion leaders. Similar to innovators, they adopt quickly. But, they
are more concerned about the coolness factor and maintaining their reputations as being
ahead of the curve on new ideas.
EARLY MAJORITY
They belong to the mass that critically ensures adoption. They look for productivity
and practical benefits more than coolness or reputation.
LATE MAJORITY
The same to early majority, they critically ensure the adaptation process. They are
somewhat similar to early majority but also expect a lot of help and support before they are
willing to commit.
LAGGARDS
As the term implies, slow to adaptation. They are most resistant to change and do so
only when forced to adopt because everyone else has. In other word, they have no choice if
urgency requires them to do so.
Mobile phone is one of the proofs to our technological advancements. It became part
of our daily lives. It is impossible to carry out our daily activities without our phones. It is our
avenue of communicating others and entertainments. According to Sarah Yasin (2018),
there are positive and negative impacts of mobile phone use in our society and environment.
https://www.informationweek.com/software/social/5-social-business-adopter-types-prepare-early/d/d-
id/898950

41
Positive Effects of Mobile Phone Use in Our Society and Environment
Communication
Nowadays mobile phones have the ability to connect people from all over the world,
no matter where they may be in a variety of ways of communication with the power of
internet connection. Through social media apps they are easy to carry and accessible,
communication has never been easier. It is considered as the very basic root of human
colonization, communication.
Entertainment
Mobile phones act as gaming platforms for people looking for some relaxation or just
to pass time. From the latest Hollywood blockbusters to the news highlights of your country,
your mobile holds all these. With one touch on your screen and get access to whatever you
wish to see, it’s possible and time saving.
Daily Utilities
With the advancements of technologies, everything seems easy. Aside from
entertainment and communication, mobile phones now have apps that help us to perform
the same everyday tasks without facing any difficulty. From paying bills, booking cabs and
hotels, to online maps for navigation purposes, capturing our memorable moments by built-in
cameras. It provides convenience.
Organization
Mobile phones will be your partner on how to managed things. Modern man is too
caught up to keep track of everything, mobile phones help us to remain organized through
storing important documents and notes, memos, etc. send emails. Calendars and
stopwatches are basic tools found in all mobile phones.
Negative Effects of Mobile Phones on Our Lives
Addiction
Nomophobia is a proposed name for the phobia of being out of cell phone contact.
50% of teens admit to being addicted to their phones. Yes, mobile phone addiction is a thing.
Studies show that people addicted to mobile phones often are linked to depression, anxiety,
and other mental disorders.
Waste of time
The average person checks his phone once every 12 minutes, leading to 80 times a
day. Most of the time people just check their phones for no good reason. Even when not
using their phones, you might often see people fidgeting with their phones.
Cause of Depression
As discussed before, mobile phones may lead to depression, especially among
teens. With the rage of social media, teenagers are becoming obsessed with ―likes‖ on their
personal posts and accounts. Moreover, reduced daily life interactions lead to loneliness and
anxiety.

42
Distraction
You often might make up your mind to just ―check‖ up on updates and instead find
yourself surfing the internet for hours on end without realizing it. Thus, people cannot
exclude the fact that mobile phones are a huge distraction.
With the given discussion, it allows us to ask ourselves about what type of adopters
we are going to be when something (trend or fad) triggers us. Do we necessarily follow
something automatically or we are going to consider important things that might affect the
result of that action before doing it? Or simply try to ask yourself, is it necessary for me to do
this or I will do something better? In this stage, ethics of care plays its vital role.
Ethics of care is an ethical theory that emphasizes the moral dimension of
relationships and interactions. This moral perspective encourages individuals to be a good
example to others. It also shows your moral as a person. Considering that in every action
you do there is always a consequence. Before you are going to decide or do something, take
some considerations first. Be proactive about what will be its result.
Welcome to the last three activities in this module. I am happy that you have reached
this far. Share your personalized understanding about the lesson by doing the following
activities.
What’s More
DIRECTIONS: Define cause and consequence by giving a certain scenario and explain its
relationships. Write your answer using the graphic organizer given below.
Relationships
CAUSE CONSEQUENCE
SCENARIO

43
What I Have Learned
Things to Remember!
Cause means a reason for an action or condition, and or something that brings about
an effect or a result (Webster Dictionary). On the other hand, consequence means
something that is produced by a cause or necessarily following from a set of condition.
However, ethics of care is important before doing something as it is an ethical theory that
emphasizes the moral dimension of relationships and interactions.
What I Can Do
DIRECTIONS: In 2-3 sentences, answer the given question below. Write the your answer on
the space provided.
Question: What is the role of the ethics of care in our life?
Answer

44
Directions: As an overall application, discuss your generalization in 50 to 100-word
essay. Write your answer on the given box below.
For 20 to 50-word essay……
Well done! Congratulations for successfully completing this module. Indeed, your
necessary time, effort and devotion are greatly rewarded. Keep your learnings from this
module and store it for a brighter future. This time, I am proudly promoting you to module 2.
Keep your commitment and perseverance as always. Von voyage!
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45
Assessment
DIRECTIONS: Read and understand the following statements carefully. Identify what
is being asked in every item. Encircle the letter of your answer.
1. Which of the following refer to the larger patterns of broad trends that reshape and
transform our lives?
a. Fads
b. Megatrends
c. Microtrends
d. Trends
2. Who state that trends never turn on a dim, its reversals build slowly and the first
sharp dip always finds buyers and the first sharp rise always finds seller?
a. Allan Farley
b. Allan Forley
c. Sander
d. Soper
3. What do you call to an identification of new trend?
a. Projecting trends
b. Trend analysis
c. Trend spotting
d. Trend style
4. What refers to an act that assumes the future which will be a logical extension of
the past?
b. Trend analysis
c. Trend spotting
d. Trend style
5. What allows populations to be proactive in response to future events?
b. Trend analysis
c. Trend spotting
d. Trend style
6. Which of the following refers to a short-term event, which others called as the
flash in the pan?
a. Fad
b. Megatrend
c. Microtrend
d. Trend
7. Which of the following refer to the forces that have been shaping human behavior
for years?
a. Basic needs
b. Changes
c. Drivers of change
d. Innovations

46
8. What is the constant thing in this world?
a. Change
b. Effort
c. Emotion
d. Time
9. What refers to the recurrent phenomenon that takes place over time and gives rise
to speculation on the future?
a. Fad
b. Megatrend
c. Microtrend
d. Trend
10. Which of the following that refers to short-live and doesn’t guarantee long-term.
a. Fad
b. Megatrend
c. Microtrend
d. Trend
11. What do you call to the reason for an action or condition, and or something that
brings about an effect or a result?
a. Cause
b. Consequence
c. Impact
d. Solution
12. What do you call to something that is produced by a cause or necessarily
following from a set of condition?
A. Cause
B. Consequence
C. Impact
D. Solution
13. What do you call to the measure of tangible and intangible effects
(consequences) of one thing’s or entity’s action or influence upon another?
A. Cause
B. Consequence
C. Impact
D. Solution
14. What refers to an examination of phenomenon and speculation?
A. Fad
B. Micro-trend
C. Trend
D. Trend analysis

47
15. What do you call to a consistent and recurring characteristic or trait that helps in
the identification of a phenomenon or problem, and serves as an indicator or model
for predicting its future behavior?
A. Emergence
B. Fad
C. Pattern
D. Trend

48
REFERENCES
Abella, Roberto D. M. Div., D.Min. (2016), Introduction to Philosophy of the Human Person
Mangiduyos, Gladys P. Trends, Networks, and Critical thinking in the 2st Century. Manila,
Philippines: REX Book Store, 2017.
―Trends, Networks, and Critical Thinking in the 21st
Century.‖ unlimitedbooks. Accessed
January 30, 2020. https://www.unlimitedbooksph.com/product-page/trends-networks-
and-critical-thinking-in-the-21st-century
Sygaco, Sonia B (2017).Through the looking Glass: Trends, Networks, and Critical Thinking
in the 21st Century. Great books trading, Quezon City, Philippines.
Noice, Michael. ―5 Wyas to Spot and Capitalize on Trends.‖ Entrepreneur, November 24,
2015. https://www.entrepreneur.com/article/253101.
http://omegahrsolutions.com/2015/03/future-friday-how-to-distinguish-between-fads-micro-
trends-macro-trends-and-megatrends.html
https://cedarhillfarmhouse.com/whats-difference-between-trend-and-fad/
https://blog.hubspot.com/marketing/elements-of-modern-web-design-list
https://www.merriam-webster.com/dictionary/whole
https://www.informationweek.com/software/social/5-social-business-adopter-types-prepare-
early/d/d-id/898950
https://www.electronicslovers.com/2018/04/the-impact-of-mobile-devices-on-our-lives-
society-and-environment.html
https://www.informationweek.com/software/social/5-social-business-adopter-types-prepare-
early/d/d-id/898950
https://flauntdigital.com/blog/evolution-mobile-phones/
https://www.bing.com/images/search?view=detailV2&id=DF6F76EE6D168BE248B0610FCC
EAE64AA9ED4156&thid=OIP
https://ccsearch.creativecommons.org/photos/b33bf0f3-387f-4a4d-9901-a2b5c5216b53
https://www.merriam-webster.com/dictionary/whole

49
ANSWER KEY!
PRE TEST
POST TEST
ACTIVITIES
Lesson 1: Define a trend
Activity 1
Social platforms
(Facebook, Twitter,
Instagram and etc.)
Blogs
Apps
New Ways
Print
Radio
TV
Traditional Ways
1.
B
6.
A
2.
A
7.
A
3.
C
8.
A
4.
A
9.
D
5.
B
10.
A
1.
B
6.
A
11.
A
2.
A
7.
A
12.
D
3.
C
8.
A
13.
B
4.
A
9.
D
14.
D
5.
B
10.
A
15.
A

50
Activity 2
Word Definition
TREND Trend as a ―recurrent phenomenon that takes place over time and
gives rise to speculation on the future.‖ It can be in any area and
doesn’t only reflect fashion, pop culture and entertainment, but to all
dimensions
MEGATREND Megatrends are those larger patterns of broad trends that reshape
and transform our lives.
MICROTREND Microtrends is the advocate localization as opposed to
globalization, recognizing that people and communities have never
been more sophisticated and more knowledgeable about the
choices they make in their everyday lives.
What I Have Learned
(1)Trend does not only reflect fashion, pop culture and entertainment, but all
dimensions. It could be (2)socio-cultural,(3) economic and or(4) political dimensions.
(5) Sanders, (6)Soper and (7)Rotwell (2009) defined rend is a recurrent
phenomenon that takes place over time and gives rise to speculation on the future.
However, there are two classifications of a trend namely (8) megatrend and (9)
microtrend).
(10)Trends gain power over time, because they are not just merely part of a moment,
they are tools, connectors and will become more valuable as other people commit to
engaging.
Activity 3
Learner’s own understanding about the lesson
Activity 4
Personal answer from the learner

51
Lesson 2: The process on how to spot a trend
Activity 1:
Activity 2
1. e
2. a
3. c
4. d
5. b
Activity 3
1. Anticipate change
2. See it coming
3. Distinguish between short-lived fads and long-term trends
4. Make sure your solutions are realistic
5. Create a competitive advantage
Note: Understanding will be personalized from the learners
What I Have Learned
1. T
2. T
3. T
Analysis
Spot
Projecting
TREND
Data

52
4. T
5. T
Lesson 3: Differentiate trend from a fad
Activity 1
Fad (hula hoop, yo-yo, virtual pets)
Trend(gadgets, apps, platforms)
Activity 2
Activity 3
Learner’s own application from the concepts given in the discussion
Lesson 4: Point out the elements that make up a trend
Activity 1
- Innovations, basic needs, drivers of change
Activity 2
1. Unique and Large Typography
2. Large & Responsive Hero Images
3. Background Videos
4. Semi-Flat Design
5. Hamburger Menus
Long-lived
Altered classics
Is not consistent in
manner
-followed by people
Trend
Short-lived
For a day
Flash in the span
-followed by people
Fad

53
6. Giant Product Images
7. Card Design
8. Short Product or Feature Videos
Note: Explanation will be personalized from the learners
Activity 3
Answer will be based from the imagination and intuitive belief of the learners
Lesson 5: Describe the different characteristics of a trend
Activity 1
Activity 2
1. Innovation
2. Brand consistency
3. Outerwear-ability
4. Versatility
5. Simplicity
Activity 3
Answer is personal from the learners
Lesson 6: Parts of a whole
Activity 1
Conceptualization will be personalized by the learners
Activity 2
Innovation Versatility
Outerwear-ability
Brand
consistency

54
Part is one of the often indefinite or unequal subdivisions into which something is or
is regarded as divided and which together constitute the whole.
Whole is something constituting a complex unity: a coherent system or organization
of parts or working together as whole.
Note: Concept Explanation will be personalized from the learners
Activity 3
Answer is personal from the learners
Lesson 7: Identify Emerging Patterns
Activity 1
Concept evaluation will be based from the imagination of the learners
Activity 2
Pattern - is a consistent and recurring characteristic or trait that helps in the
identification of a phenomenon or problem, and serves as an indicator or model for
predicting its future behavior.
(Note: Discussion of the concept will be personalized by the learners)
Activity 3
Developmental illustration will be personalized by the learners
Lessons 8 and 9: See, discover and differentiate relationships between causes and
consequences Present the derived ideas through a 100-word essay or other graphic
representation
Activity 1
Answer will be personal by the learners
Activity 2
Cause is a reason for an action or condition, and or something that brings about an
effect or a result
Consequence is something that is produced by a cause or necessarily following
from a set of condition.
Note: Example and explanation will be personalized by the learners
Activity 3:
Application will be personal by the learner

Trends-Networks-Module-1- PDF.pdf

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