community engagement

1. Elements and
Characteristics of a
Trend

2. Number of Participants
•pertains to people who follow a certain
trend which is started by an individual or a
group of people.

3. Pattern of behavior
•refers to a trend that is formed from
repetitive actions of people.

4. Long Period of Time
•is one of the crucial elements of a trend
which means that a trend has to have a
long-time frame, sometime running for
decades.

5. Cause
• refers to the starting point of a trend which
can be an idea, a technology, an event or a
person

6. Consequences
•refers to the considerable impact or
influence of a trend.

7. Characteristics of a Trend
•Rehn and Lindkvist (2013) mentioned a so-
called hierarchy of trends, which explains
why trends seem to have varying reach,
effects, and influences on people.

8. Microtrends
•These are “little things that happen all
around us all the time, the tiny shifts that
occur in everything from clothes we wear
and the snacks we eat to the way we work,
play, and love.” These trends happen right
now and are outright observable.

9. Macrotrends
•These are “aggregated microtrends or more
sweeping changes that are affecting
society.” They provide major changes that
are Perceptible in the societal level for a
longer period.
•Synonym of fad

10. Megatrends
•These are macrotrends that have grown up
and moved out. They are big, bold and
affect the lives of great swathes of the
human race.” They can last for decades and
are “so pervasive as to be generally known.”
They have become the prevailing condition
that has become too normal.

11. Gigatrends
•These are “trends that are so general that
they affect most areas of human life─ or, at
least, more than one aspect of life or more
than one industry.” They are usually
identified to define an era.

12. Trend Analysis
•based on trendspotting but it extends this
into developing future scenarios and so they
say that to follow a trend, one must not only
be conscious of what is currently happening
but be wise enough to predict the future.

13. Trend Spotting
•refers to the study of trends and the way
they develop and affect society.