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Elements of ecommerce
The document discusses the key elements to consider when starting an ecommerce website. It covers determining the level of ecommerce needed, choosing a shopping cart type, identifying the target audience, designing the site, setting up policies and payments, marketing strategies, and more. The level of ecommerce can range from a basic brochure site to a full commerce site integrated with existing systems. Key decisions include choosing a shopping cart, designing for the audience, setting policies, payments, taxes, hosting, security, and marketing.
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Elements of ecommerce
- 1. Elements of startingan by Chris Kenney Ecommerce Website
- 2. Who am I? •Chris Kenney • CEO/President • Musician • 583 sites on the Internet when I built my first site • My duties: • SEO & SEM Strategist
- 3. Determine your levelof Ecommerce
- 4. Determine your levelof Ecommerce • Brochure Website
- 5. Determine your levelof Ecommerce • Brochure Website • Does not have credit card processing
- 6. Determine your levelof Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website
- 7. Determine your levelof Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory
- 8. Determine your levelof Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory • Website Integrated with existing process
- 9. Determine your levelof Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory • Website Integrated with existing process • syncs with accounting/inventory management
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- 14. Commerce integrated withexisting process
- 15. Commerce integrated withexisting process
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- 17. Choose Shopping CartType • SaaS • Software as a service
- 18. Choose Shopping CartType • SaaS • Software as a service • Open Source • Free for all to license
- 19. Choose Shopping CartType • SaaS • Software as a service • Open Source • Free for all to license • Licensed • Software that is licensed
- 20. Choose Shopping CartType • SaaS • Software as a service • Open Source • Free for all to license • Licensed • Software that is licensed • Enterprise / Custom • Turn Key solution that integrates with accounting and inventory
- 21. Software as aService (SaaS)
- 22. Software as aService (SaaS)
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- 29. Identifying your TargetAudience
- 30. Identifying your TargetAudience • Customer Segment - Broad or Niche
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- 39. Shipping • Carriers • UPS • USPS • Fedex
- 40. Shipping • Carriers • UPS • USPS • Fedex • Pricing Models • Flat Fee • Based on Weight • Based on Price
- 41. Shipping • Carriers • UPS • USPS • Fedex • Pricing Models • Flat Fee • Based on Weight • Based on Price • Local Pick Up
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- 43. Payments • Merchant PaymentGateway
- 44. Payments • Merchant PaymentGateway • eCheck
- 45. Payments • Merchant PaymentGateway • eCheck • Purchase Order
- 46. Payments • Merchant PaymentGateway • eCheck • Purchase Order • C.O.D.
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- 50. Policies • Return Policy •Shipping Policy
- 51. Policies • Return Policy •Shipping Policy • Privacy Policy
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- 53. Collecting Tax • Youmust collect tax on taxable items for states
- 54. Collecting Tax • Youmust collect tax on taxable items for states • Where your: • Business is located • Warehouse is located
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- 56. Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.
- 57. Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet. • Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.
- 58. Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet. • Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone. • Cloud • Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
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- 61. Security • SSL Encryption •Website Scanning Service
- 62. Security • SSL Encryption •Website Scanning Service • Beef up passwords
- 63. Security • SSL Encryption •Website Scanning Service • Beef up passwords • Keep cart system up to date
- 64. Without Marketing yoursite is just a billboard in the woods!
- 65. Without Marketing yoursite is just a billboard in the woods!
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- 67. Marketing • Search EngineOptimization (SEO)
- 68. Marketing • Search EngineOptimization (SEO) • Search Engine Marketing (SEM)
- 69. Marketing • Search EngineOptimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM)
- 70. Marketing • Search EngineOptimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing
- 71. Marketing • Search EngineOptimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing • Pricing Comparing Websites
- 72. Marketing • Search EngineOptimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing • Pricing Comparing Websites • Traditional
- 73. Search Engine Optimization(SEO) • Takes time to get results • More people click on organic results • Budget • Just pay firm • labor intensive
- 74. Search Engine Marketing(SEM) • Gets results fast • Analytics • Adjustable Budget • Pay firm • Pay SEs
- 75. Social Media Marketing(SMM) • Can get fast results • Opportunity to engage • Monitor brand mentions • Budget • Low cost to no cost
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- 80. Traditional • Can getfast results • Marketing Channels • Radio • Television • Billboard • Direct mail • Hard to track results • Budget • Varies per media outlet
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- 82. Thankyouverymuch • LinkedIn.com/in/CocoDesign • SlideShare.com/CocoDesign •Facebook.com/CocoDesign • Twitter.com/Chriskenney • chrisk@cocodesign.com
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