Addressing the mobile market with the MVNO model.
The MVNO can be an attractive model for new and existing players to enter the mobile market and/or to target specific market segments. A thorough market analysis, a careful selection of the most appropriate MVNO model and a continuous effort to maximize operational and cost efficiency are equally important in achieving market success. This presentation provides an introduction to the MVNO model, the international experience, an overview of some interesting MVNO models and SVP Advisors insight and recommendations on the different steps to be taken when launching a new MVNO venture. To access the presentation please follow the link below.
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
Addressing the mobile market with the MVNO model.
The MVNO can be an attractive model for new and existing players to enter the mobile market and/or to target specific market segments. A thorough market analysis, a careful selection of the most appropriate MVNO model and a continuous effort to maximize operational and cost efficiency are equally important in achieving market success. This presentation provides an introduction to the MVNO model, the international experience, an overview of some interesting MVNO models and SVP Advisors insight and recommendations on the different steps to be taken when launching a new MVNO venture. To access the presentation please follow the link below.
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
MNO, MVNO, MVNA, MVNE: Different types of mobile operators3G4G
A quick look at Mobile Network Operator (MNO), Mobile Virtual Network Operator (MVNO), Mobile Virtual Network Aggregator (MVNA) & Mobile Virtual Network Enabler (MVNE) and their roles & responsibilities.
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
MVNOs and mobile resellers - Commercial and regulatory issuesMartyn Taylor
An overview of the commercial and regulatory issues facing MVNOs and mobile resellers with a particular focus on the Asia-Pacific region, using Singapore as a case study
Mobile Money Business Track: understanding the Model and MarketArief Gunawan
Left without intervention, mobile money transfers of various forms will continue to proliferate, and product innovation will continue, albeit at different rates and in different directions around the world. Global interoperability, however, would offer significant value to customers and ensure the mobile ecosystem delivers value and scale into this service.
This course will describe by placing mobile operators at the heart of remittances, Mobile Money Transfer has the potential to catalyze the whole mobile financial services market, incorporating mobile payments, mobile banking and mobile transfers.
Mobile Money Business Track: understanding the Model and Market (1 day)
=================================================
Accessing Pay Buy Mobile Model
- NFC M-Payment services
- Proposition
- Ecosystem and Value chain
- Pay-Buy-Mobile Business Models
- Mobile NFC Technical Guidelines
Accessing Mobile Money Transfer
- Introduction to the Remittance Market
- The Opportunity for Mobile in Money Transfer
- Mobile Money Transfer as a Mobile Financial Services Market Catalyst
- Mobile Banking Vendor Analysis
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
An FTTx business case focused on realisation of tangible benefits by consolidating the technology for PON & Node access networks with mobile backhauls, while canvasing them on single platform effectively. Learning objectives of this case study are to understand complex issues in relation to FTTN, FTTP & LTE/4G deployments and managing them efficiently with skilful People, Process & Tools (PPT).
Global IoT Managed Services – Competitive IntelligenceNetscribes
The rising proliferation of connected devices has unleashed a new breed managed service providers (MSPs) that handle the end-to-end deployment of IoT solutions. Full-service IoT MSPs act as a one-stop-shop to meet the technology integration, connectivity, regulatory, and infrastructural needs of large-scale IoT implementations. Typical features of global IoT MSPs include pre-integrated IoT infrastructure, sales enablement plans, regulatory approvals, flexible pricing models, global core as a service, among others. The key factor differentiating global IoT managed service providers from other IoT platforms is their ability to provide a complete portfolio of networks and technologies for global coverage via a SPOC approach.
This report provides a detailed comparison of 11 global IoT MSPs and a look into other business models that exist in the IoT connectivity management market.
To purchase the full report, write to us at info@netscribes.com
Visit www.netscribes.com
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
MNO, MVNO, MVNA, MVNE: Different types of mobile operators3G4G
A quick look at Mobile Network Operator (MNO), Mobile Virtual Network Operator (MVNO), Mobile Virtual Network Aggregator (MVNA) & Mobile Virtual Network Enabler (MVNE) and their roles & responsibilities.
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
MVNOs and mobile resellers - Commercial and regulatory issuesMartyn Taylor
An overview of the commercial and regulatory issues facing MVNOs and mobile resellers with a particular focus on the Asia-Pacific region, using Singapore as a case study
Mobile Money Business Track: understanding the Model and MarketArief Gunawan
Left without intervention, mobile money transfers of various forms will continue to proliferate, and product innovation will continue, albeit at different rates and in different directions around the world. Global interoperability, however, would offer significant value to customers and ensure the mobile ecosystem delivers value and scale into this service.
This course will describe by placing mobile operators at the heart of remittances, Mobile Money Transfer has the potential to catalyze the whole mobile financial services market, incorporating mobile payments, mobile banking and mobile transfers.
Mobile Money Business Track: understanding the Model and Market (1 day)
=================================================
Accessing Pay Buy Mobile Model
- NFC M-Payment services
- Proposition
- Ecosystem and Value chain
- Pay-Buy-Mobile Business Models
- Mobile NFC Technical Guidelines
Accessing Mobile Money Transfer
- Introduction to the Remittance Market
- The Opportunity for Mobile in Money Transfer
- Mobile Money Transfer as a Mobile Financial Services Market Catalyst
- Mobile Banking Vendor Analysis
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
An FTTx business case focused on realisation of tangible benefits by consolidating the technology for PON & Node access networks with mobile backhauls, while canvasing them on single platform effectively. Learning objectives of this case study are to understand complex issues in relation to FTTN, FTTP & LTE/4G deployments and managing them efficiently with skilful People, Process & Tools (PPT).
Global IoT Managed Services – Competitive IntelligenceNetscribes
The rising proliferation of connected devices has unleashed a new breed managed service providers (MSPs) that handle the end-to-end deployment of IoT solutions. Full-service IoT MSPs act as a one-stop-shop to meet the technology integration, connectivity, regulatory, and infrastructural needs of large-scale IoT implementations. Typical features of global IoT MSPs include pre-integrated IoT infrastructure, sales enablement plans, regulatory approvals, flexible pricing models, global core as a service, among others. The key factor differentiating global IoT managed service providers from other IoT platforms is their ability to provide a complete portfolio of networks and technologies for global coverage via a SPOC approach.
This report provides a detailed comparison of 11 global IoT MSPs and a look into other business models that exist in the IoT connectivity management market.
To purchase the full report, write to us at info@netscribes.com
Visit www.netscribes.com
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Property & Casualty Commercial Lines Underwriting: The New PlaybookCognizant
P&C commercial lines carriers are experiencing a global transformation that will compel them to reexamine their operating models, implement direct-to-consumer strategies, reengineer their processes and technologies, and achieve and sustain profitable growth in the age of digital.
This Note has been co-authored by me during my stint with MicroSave. The Note is the first of a series of technical briefs focused on strategic marketing for mobile money, covering the following topics:
- Challenges in marketing,
- Branding,
- Product marketing, and,
- Parallel links with successful marketing efforts to the rural poor by other industries.
This Note, in particular, attempts to highlight the need for marketing e/m-banking services and derives its content from several field research initiatives undertaken by MicroSave.
A.T. Kearney: Positioning for the Telematics Tipping PointbengillTU
Here is one of the keynote presentations from the hugely successful Insurance Telematics USA 2010.
During the presentation, two Vice Presidents from A.T. Kearney answer the following questions:
- How will the insurance telematics market evolve in the next 3-5 years?
- What are the implications for insurance companies?
- How should insurance companies position themselves for success in the face of uncertainty?
To view the presentation WITH AUDIO then click here:
http://www.telematicsupdate.com/insurance-telematics/presentations.shtml
An alternative to marketing mix modeling exists that provides more comprehensive and nuanced insights to how marketing works. In this document, is a compendium of marketing cases that were solved with simulation.
Service Positioning
After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products.
In “The New Positioning: The Latest on the World's #1 Business Strategy”, Jack Trout distills the essence of positioning into the following four principles
1. A company must establish a position in the minds of its targeted customers.
2. The position should be singular, providing one simple and consistent message.
3. The position must set a company apart from its competitors.
4. A company cannot be all things to all people—it must focus its efforts.
Positioning and Marketing Strategy
Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed.
Microdisplays Market - Witness vigorous expansion by 2025Arushi00
The transition of the display industry from cathode ray tube (CRT) to organic light emitting diodes (OLED) has been crucial in boosting the demand for microdisplay technology.
Nurun Marketing and Merchandising Retail Trend Report September 2012Jen Chow
Created by my team and me at Nurun Toronto, this is the first of five trend reports that will inform a strategic foresight report on preparing for the future of retail in North America (to be published in 2013).
Practicum project for week 7 Part 21. The student who works at t.docxChantellPantoja184
Practicum project for week 7 Part 2
1. The student who works at the selected company must interview the marketing managers about the marketing approach and gather information about its success.
2. Discuss the results of the interview and identify:
a. Other approaches that would be taken to market to the same demographic.
b. Other demographic groups the product would appeal to.
c. Approaches to market to a new market segment
3. Other students must investigate competitive products and identify the methods of marketing used to promote them (use the same questions above in # 2).
4. Summarize your recommendations and conclusions
Week 7
Part 2
Assessing the success of marketing campaigns
Deliverable: Follow APA formats and citation requirements. Your final report should not be more than 10-15 pages in length, double spaced, 12 point type, using Times new Roman font. References are single spaced and should be provided at the end of the report.
Suggestions: I advise you to consult university’s electronic library, L.I.R.N. for additional materials which is available 24 hours per day via internet connection. Reference articles will also be the appropriate source to use.
In your practicum project, you should include the content of the course which is more or less within the context of your own work environment. You are advised to design and recommend solutions that have meaning and relevance to your employer.
Please follow the following project outline for your submission in Week 7:
Abstract (1/2 page/300 words)
· Summary of the issues
· The approach used
· The lessons learned, and
· Recommendations
Organization profile and analysis (1-2 pages)
· Background information
· Descriptions of the organization(s)
· The student’s position within the organization
· A short explanation of the organizational structure
· A descriptions of the programs/products/services offered by the organizations
Project related sections (7-10 pages) Part 1-2
· Recommendations and/or conclusions
SAMSUNG MARKETING CAMPAIGN STRATEGY 2
Samsung Marketing Campaign Strategy
INTRODUCTION
Samsung Electronics is a South Korean multinational hardware and data innovation organization headquartered in Samsung Town, Seoul. It is the lead backup of the Samsung Group. With gathering plants and deals arranges in 61 nations over the world, Samsung have roughly 160,000 representatives. In 2009, the organization took the position of the world's greatest IT producer by surpassing the past pioneer Hewlett-Packard (Shiba, 2007).
Its deals income in the zones of LCD and LED presentations and memory chips is number one on the planet. In the TV fragment, Samsung's business sector position is overwhelming. For the five years since 2006, the organization has been in the top spot regarding the quantity of TVs sold, which is relied upon to proceed in 2010 and past. In the worldwide LCD board showcase, the organization has kept the main position for a long time consecutively (Mullins, 201.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Scanning The MVNO Opportunity: Business Model Versus Reality
1. Member of
Scanning The MVNO Opportunity
- Business Model versus Reality -
Barcelona, June 7th 2006
Guy Alain Djopmo Komguep
2. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 1
Detecon - your international partner in the consulting market
Established:
1954 Diebold
1977 DETECON
Reorganized:
2002
Detecon International GmbH
Sales 2005:
EUR 130 million
500 consultants
Shareholder:
T-Systems International GmbH
Globalization
Zürich
Bangkok
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BeijingIstanbul
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4. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 3
Key Questions
Introduction
Key Questions
What is an MVNO?
What is the essence of the business model?
What is the reality on the MVNO global market?
What are the recommendations for different players?
Which boundaries shall be considered within the mobile Telco value chain?
How do you to target a market and design a competitive strategy?
What are the lessons learned from respective success stories and pitfalls?
What are the leads for business growth and service differentiation?
1
2
3
4
Objective of the presentation is to provide suitable answers to predefined key questions.
6. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 5
The Gray Zone
MVNO Definition
However, this broad definition is not always applicable to all MVNO business models deployed in diverse
countries with different regulatory systems.
The first approach focuses on players which simply repackage network operator’s services and issue
their own SIM cards by relying almost on the host’s facilities with a little product differentiation.
While the second approach consists of providers which have and operate their own core network
infrastructure including switching, home location register, billing, customer care, value added services
platforms and intelligent network systems.
In essence, most MVNOs fall somewhere between this Gray Zone according to their technological
implementation choices, market strategies and the respective regulatory framework.
Clarification
An MVNO does not own a mobile spectrum license but sells mobile services under its own
brand name, network code and SIM cards using a licensed mobile radio network.
7. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 6
MVNO Worth
MVNO Definition
Illustration
With regards into the mobile Telco value chain, the MVNO worth is swiftly clear.
Classic
Service
Provider
Enhance
d Service
Provider
Network
Service
Provider
MVNOSales
Partner
Reseller
& Billing
System
Mobile
Network
Operator
Numbering Range (IMSI, MSISDN)
Service Delivery Platforms
End user devices
Sales
Radio Network
Core Network (MSC, HLR, GGSN, IN)
SIM Card
End User Contract
Customer Care
Billing Platform
Branding Advertisement
ServCoSalesCoNetCo
9. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 8
Targeting a Market
Business Model
Modus Operandi
It is more important to do what is strategically right than what is immediately profitable.
Market
Regulatory Openness
Mobile Penetration GDP Per Capita
Market Size
3 4
1 2
Influence of political
and lobbying forces
Lead for market
entry strategy
Indicator to future
growth potential
Driver or Inhibitor
for aspiring MVNO
Cost Equity per Subscriber
Demand Forecast
Churn Rate
Local MVNO Definition
Transparent Framework
Decision-making Process
Expected ARPU
Planned MoU
Pricing Strategy
Market Share
Segmentation
Competition Level
10. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 9
Cornerstones
Business Model
With respect to subscriber
forecast scenario
Simulation of expected Churn
Rate and Minutes of Use
Statement on current ARPU
as well as identified customer
segments
Awareness to existing tariffs
packages and service offering
portfolio
ARPU level
Balance between the rate
offered and the pricing for
end-users (40-50% Margin)
Nationwide network coverage
of the mobile carrier partner
Technological compatibility
with the planned service
offering
Suitable SLA in terms of
duration, reliability and
reaction patterns
Wholesale stratagem
Opportunity for non-carriers,
established service providers
Strengths of an outsourcing
deal in terms of infrastructure
management, time to market,
risk assessment, etc.
Sound check of the MVNE
business uncertainty on the
long term prospect
Best scenario with a Mobile
Network Operator playing
also the MVNE role
MVNE perspective
Significant grounding points for the compilation of a MVNO business model are the
Wholesale stratagem, the ARPU level and the MVNE perspective.
11. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 10
Competitive Strategies
Business Model
Competitive Strategies
Funding requirements, service offering and customer segmentation are not just „garden-
variety“ rudiments, but decisive dynamics determining the MVNO competitive strategy.
Telemore in Denmark
Simyo in Germany
Revolution Telecom in Australia
Market Challenger
“Budget MVNOs” attack leaders for future
market share, prepaid services focus, no
handsets and physical outlets;
Market Follower
“Convenience MVNOs” claiming product
imitation advantages as product innovation
strategy, rely on existing customer base
and brand
7-eleven in USA
Jeans in Ukraine
M6 in France
Virgin Mobile in UK
Tele 2 in Sweden
Sense Communications in Norway
Market Leader
“Value-added MVNOs” with largest market
share and offering innovative data and
applications packages
Market Nicher
“Affinity MVNOs” with portfolio appealing
individual lifestyles, usage patterns or
special interests
Trident Telecom in Hong Kong
RCSC Mobile in Belgium
VOX mobile in Luxemburg
12. SCANNING_THE_MVNO_OPPORTUNITY_BARCELONA_07062006.PPT
Page 11
Establishment Procedure
Business Model
MVNO Establishment Procedure
The modus operandi for a suitable MVNO establishment consists of three basic steps
such as targeting a market, mastering cornerstones and designing the strategy.
GDP Per CAPITA
Minutes of Use
Demand Forecast
Mobile Penetration Potential
Cost Equity Per Subscriber
Cost Equity per Population
Market Size
Competition Level
Market Share
Innovation Grade
Regulator Openness
MVNO Definition
Legal Transparency
Decision-Making Process
Targeting a Market Mastering Cornerstones
Wholesale Rate
Nationwide Network Reach
End-user pricing
Technological Compatibility
Service Level Agreement
ARPU Level
Subscriber Forecast
Revenues
EBIDTA
MVNE Perspective
Cost cutting via Outsourcing
Competence Consolidation
Economy of Scale
Rapid Time to Market
Designing the Strategy
Scenarios
Market Leader
Market Follower
Market Challenger
Market Nicher
Tools
Customer Segmentation
Service Portfolio
Device Offering
Brand Approach
1. Assessment 2. Feasibility 3. Consolidation
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Business Model
Pricing Strategy
Nine Price – Quality Strategies
Diagonal strategies 1,5,9 can all
coexist in the same market as
long as related three group of
buyers are present.
Strategies 2,3 and 6 are the way
to attack the diagonal positions by
convincing quality sensitive
customers to buy from them and
save money
Positioning strategies 4,7 and 8
amount to overpricing the product
in relation to its quality with the
risk to spread bad word of mouth
about the company
Reasoning
1. Premium
Strategy
2. High-value
strategy
3. Super value
strategy
4.Overcharging
strategy
5. Medium-
value strategy
6. Good Value
strategy
7.Rip-off
strategy
8. False
economy
strategy
9.Economy
strategy
High
Low
Medium
High LowMedium
Price
ProductQuality1 percent increase in price boosts profits two to three times much as a 1 percent increase
in sales volume.
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Risk / Sensitivity Analysis
Business Model
Illustrative
The scenario analysis focuses on
market potentials of best, base and
worst cases.
The sensitivity analysis
of the base case includes key
variables and clarifies the
significance on equity value.
The sensitivity analysis shows the
impact of identified risks on the
key financial indicators and ratios.
It also provides transparency
between the risk level and
profitability
Rationale
Scenario analysis Sensitivity analysis
Freecashflow
Base case
definition
e.g. stable
sales
Best case
definition
e.g. rising
sales
Worst case
definition
e.g. falling
sales
Probability
Best case
Base case
Worst case
Scenario determination and impact:
Capital
structure
Sales
growth
Discount
rate
Exchange
rate
changes
Working
capital
change
Equity
value
Investment
costs
Selection of value influencing
parameters:
Equity value band
Impact quantification:
Quantifying the impact of selected
parameters on equity value
The risk sensitivity analysis is a decisive exercise by designing the MVNO business case.
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MVNO Hype Cycle
Market Reality
MVNO Hype Cycle
After the uninformed optimisms and consumed pessimism, we are moving to the realistic
optimisms.
Transition PhaseKick-Off Phase Saturation Phase
Awareness
Early adopters:
Virgin Mobile UK
1999, RSL Com
Finland 1999, etc.
Market followers:
Virgin Mobile USA
2002, Happy Many
Belgium 2004, etc.
Niche players:
Affinity groups,
Media brands,
City carriers,
Retailers, etc.
Regulatory issues clarification
First MVNO players in Europe
Innovative market strategies
Pan-continental MVNOs
No frills brand MVNOs
“Wait and see” strategies
Global deployment of MVNOs
Market saturation
Consolidation strategies
Time
Today
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MVNO Landscape – Attractive Markets
Market Reality
Attractive Markets
MVNO “Sweet Spots” aka attractive markets include for instance USA, Japan, Germany,
Switzerland, and Canada.
Mid 2004 almost 43%
of Canadians had access
to mobile services
Capex continues to
decrease from big pending
year 2000 and 2001 down
Canada
Verizon wireless as largest
mobile carrier has only
23% market share
Semi-rural and urban areas
with digital coverage
remain green fields
USA
Large population with
high GDP per Capita
Transparent regulatory
system with opportunities
for niche players
Germany
Early-adopter customers
for innovative services
Transparent regulatory
framework
Japan
European commission
pressure on regulator
to boost the scope of
Telco competitive services
One of the highest GDP
per Capita in Europe
Switzerland
Source: DETECON Research and Analysis
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MVNO Landscape – Promising Markets
Market Reality
Promising Markets
Promising markets, in terms of future MVNOs deployment, include for instance China,
France, United Arab Emirates, India and South Africa.
Fourth largest mobile
market in Europe and
fine regulatory openness
69% mobile penetration
versus 86% western
European average
France
Fastest Compound Annual
Growth Rates for the
period 1998-2003
Green fields for MVNO
players
South Africa
Major star performer in
Middle East, 10% growth
in 2005
Early adopter market with
very high ARPU
United Arab Emirates
35 Mio new subscribers
forecasted for 2005
30% mobile users are
looking for better operators
Average per minute charge
declined by 58% in 2004
India
269 Mio subscribers in
2004, i.e. only 20% of
the population
GDP is continuously
growing since 2000
China
Source: DETECON Research and Analysis
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Lessons Learned – Success Stories
Market Reality
Selected Cases
Global and pan continental players are performing well and continue to expand.
Virgin Mobile UK: equity investments with established
brands with high growth consumer segments can bear
out extremely powerful.
Tele2: experienced carrier can leverage on its internal
telecom skills, market footprint and image to realize
business development.
Trident Telecom: “Niche MVNO” in early-adopter
customer-based markets could achieve business
development by offering bundled services.
Joint venture between Virgin Group
and network partner One 2 One
Fixed carrier which launched
Tele2mobile as alternative brand
Focus on Value Added Services
for business travelers in Hong Kong
MVNO
Success
Stories
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Lessons Learned – Pitfalls
Market Reality
Selected Cases
Technological advances are pushing for a double edged sword with which business
opportunities are created and destroyed.
Sense in Norway: In short, market maturity, partner’s
cooperation and funding strengths are vital for the
successful outcome.
Imagine in Ireland: smart selection of the host network,
suitable choice of the target market and prompt check of
the regulatory support are vital for a successful MVNO
establishment.
Sense in Norway
world’s first MVNO launched late 1998
and flop in early 1999
-Unfamiliarity of the concept and
financial difficulties
-MNO resistances to negotiate
access to their network
Imagine in Ireland
launched in April 2000 and closed
operations one year later
-wrong Volume Discount Agreement
-legal uncertainty over its right to
operate
MVNO
Pitfalls
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Customer Centricity
Differentiation Pools
Customer Centricity
Metro-Zone
High mobility
Home / Office-Zone
Neighborhood-Zone
Cost Savings Performance SecurityConvenience
one stop shop
one contract
one device
one number
one bill / tariff
one customer care
service
discounts
value for money
shared fixed-mobile
minutes
free home zone
speed and quality
of service
control on
communication
mobility / ubiquitous
access
Seamless applications
data security
service security
predictability of bill
Fixed Mobile Convergence and Quadruple Play are offerings which embrace and foster
the customer centricity trend.
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Market Offering Positioning
Differentiation Pools
Illustrative Use Case
Value perception
Packaging
Image
Advertising
Channel
Accessibility
Ordering ease
Delivery
Customer education
Customer feedback
Customer service
Quality of service
Features
Reliability
Warranty
High Low
LowHigh
Efficiency
3
1
4
2
Pool Impact Rationale
Sales 4
Distribution and
competence
Brand 4
Communication
and readiness
Customer care 5
Competitive
advantage
Product 3 Value proposition
1
2
3
4
Importance
Don‘t watch the product life cycle: Watch the market life cycle.
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End-User Devices
Differentiation Pools
Integrated Mobile Device Management and Peer to Peer applications will revolutionize
the perception of end-user devices and therefore the mobile communication industry.
Wireless Subscribers Growth 2005-2011 (Millions) Mobile Computing Devices Growth 2003-2008 (Millions)
3.156
2.968
2.764
2.547
2.320
2.085
1.851
0
500
1.000
1.500
2.000
2.500
3.000
3.500
2011200920062007 200720062005
Source: Insight Research 2006
680655630595
500 560
265260245
225
210
195
340
320
305
240
220
205
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
470 475 480
2008200720062004
440
2003
420
2005
455
Source: Insight Research 2006
Asia / Pacific Europe North America Rest of World
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Mobile Broadband Technologies
Differentiation Pools
Mobile Broadband Technologies Grid
To assess future wireless
broadband technologies not only
data rates are important.
Depending on the intended
application, factors such as
coverage, mobility, security, quality
of service and roaming have to be
considered.
One major aspect, which should
not be neglected is the regulatory
situation and the spectrum
available for different wireless
broadband technologies.
Reasoning
0
1
2
3
4
Price per Bit
Coverage
Mobility
Quality of ServiceData Rate
Security
Roaming
0
1
2
3
4
Price per Bit
Coverage
Mobility
Quality of ServiceData Rate
Security
Roaming
0
1
2
3
4
Price per Bit
Coverage
Mobility
Quality of ServiceData Rate
Security
Roaming
WiMAXWiFi
HSDPAW-CDMA
0
1
2
3
4
Price per Bit
Coverage
Mobility
Quality of ServiceData Rate
Security
Roaming
Future wireless broadband technology develops along two directions: one evolutionary
path from W-CDMA to HSDPA and one revolutionary path comprising WiFi and WiMAX.
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Technology Roadmap
Differentiation Pools
W-CDMA Technology Roadmap
W-CDMA provides a coherent and evolutionary roadmap to higher bandwidths and reduced
latencies. However, these promising enhancements still need frequency spectrum.
W-CDMA / (UMTS) HSDPA HSUPA HSOPA
Early deployments were
based on Release 99
specifications of the
UMTS standard
Peak downstream rate
of 2 Mbps—although
current networks are
configured for only 384
Kbps.
In real-world
environments, users
can expect 150 Kbps to
250 Kbps over
commercial UMTS
networks.
High Speed Downlink
Packet Access (HSDPA)
was included in Release
5 of the UMTS standard.
HSDPA increases
downlink speeds to a
maximum of 7.6 Mbps
Maximum rates
supported by the current
generation of HSDPA
devices is 1.8 Mbps.
Future upgrades of
HSDPA will eventually
provide the theoretical
maximum peak rate of
14.4 Mbps.
The next step in the
evolutionary process is
High-Speed Uplink
Packet Access (HSUPA)
As specified in 3GPP
Release 6, this
enhancement will
eventually increase
uplink speeds to a
maximum of 5.8 Mbps.
This will be essential for
applications that require
a more symmetric link
such as real-time
gaming.
We may see High-
Speed Orthogonal
Frequency Division
Multiplexing Packet
Access (HSOPA)
emerging as a standard
in 2008.
It will incorporate OFDM
and multiple-input
multiple-output (MIMO)
technologies to provide
up to 37 Mbps on the
downlink.
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Items for Regulators
Recommendations
Items for Regulators
Regulators and standards bodies have the attempt to settle suitable framework for the
usage of available frequencies.
Despite EU regulation, wide international variations in MVNO regulation remain.
The lack of a clear MVNO definition hampers regulatory intervention.
MVNO can truly add value to off-the-shelf services offered to end-users.
Network access requirements to MVNOs should remain mobile operator’s prerogatives.
Mobile Operators will be loath to surrender their licence privileges.
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Notes for Carriers
Recommendations
Notes for Carriers
Move forward from the usual “wait and see” strategy to a clear portfolio strategy.
MVNO opportunity is really a viable stratagem to enter new market – Globalization.
After the 3G license burden, used spectrum can be leased to MVNO player.
Managed services and outsourcing offerings are lucrative new revenue streams – MVNE.
Fixed carriers should rely on the MVNO opportunity to embrace the convergence path.
Joint venture with aspiring MVNO is an opportunity to address niche markets.
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Slice of the Cake for Potential MVNO
Recommendations
Slice of the Cake for Potential MVNO
Affordable, reliable, and ubiquitous wireless services continue to alter profoundly the
way people access the global communications network.
40%-50% margin for voice and higher for data is essential to finalize the wholesale deal.
MVNE perspective provides significant assets to tackle operational risks.
Potential MVNO must have reliable financial backing during the negative cash flow period.
Fixed Mobile Convergence and Quadruple Play are leads for differentiation.
Technology enhancements enable today the provisioning of state-of-the art data offerings.