This document outlines several business models based on transaction types, including brokerage, community, subscription, aggregator, infomediary, and advertising models. The brokerage model involves brokers facilitating transactions between buyers and sellers for a fee. The community model is based on user loyalty and common interests. The subscription model charges periodic fees for access to content or services. The aggregator model collects product information from multiple sources. The infomediary model specializes in collecting and sharing consumer information. And the advertising model uses banner ads as the primary source of revenue.

1. BUSINESS MODELS BASED
ON TRANSACTION TYPES
By- Faiz Hasan(IB-27)
Md. Amaan ullah(IB-28)

2.  Brokerage Model
 Community Model
 Subscription Model
 Aggregator Model
 Infomediary Model
 Advertising Model

3. Brokerage Model
 Brokers – market makers
 Brokers play a frequent role in B2B, B2C, or C2C markets
 Virtual marketplaces -global network of buyers & sellers
 Brokerage in (B2B), (B2C),or (C2C).
A broker makes its money by charging a fee for each
transaction it enables.

5. Community Model
 based on user loyalty
 Unified body of individuals with common interests
 Users have high investment in both time & emotion
 may also run on a subscription fee for premium services
 Tools: Newsletters, Discussion list, Bulletin Boards, Chat
rooms….

9. Subscription Model
 Users pay for access to the site [ex: Wall St. Journal, Consumer
Reports].
 But 1/2 of Internet users would not pay to view content on the
web.
 Some businesses have combined free content (to drive volume
and ad revenue) with premium content or services for subscribers
only.
 Users are charged a periodic daily, monthly, or annual fee to
subscribe to a service.
 Subscription fees are incurred regardless of actual usage rates.

10. Time Warner's PathFinder: http:://pathfinder.com
Online Magazines

11. Utility Model
 metered usage
 metered services are based on actual usage rates
 pay as you go approach
 success may depend on the ability to charge by the byte, including
micropayments (that is, those too small to pay by credit card due to
processing fees).
 [ex: FatBrain]

13. Aggregator Model
 A business model where a firm (that does not produce or
warehouses any item) collects (aggregates) information on goods
and/or services from several competing sources at its website
 The firm's strength lies in its ability to create an 'environment'
which draws visitors to its website, and in designing a system
which allows easy matching of prices and specifications
 [ex: flipkart.com]

15. Infomediary Model
 Valuable information about consumers
 Analysis of information and it’s usage.
 Used by companies that specialize in data collection
 Characterized by the capture and/or sharing of information
 They act as information intermediaries, assisting buyers and
sellers in a given market
 [ex:policybazar.com]

17. Advertising Model
 The broadcaster -- a web site, provides content
and services - in the form of banner ads.
 The banner ads major or sole source of revenue for the
broadcaster.
 The broadcaster may be a content creator or a distributor of
content created elsewhere.
 This model only works when the volume of viewer traffic is
large or highly specialized.