Thinking about creating a successful web business? Learn how to transform an idea into a feasible web-based business based on the new rules of marketing, sales and PR.

1. Building a successful Web Business
SW Learning Series November 2011
1
© 2011 SOWEB Inc.

2. Why Business Planning?
“Victorious warriors win first and then go to war,
while defeated warriors go to war first and then
seek to win.”
Sun Tzu – The Art of War

3. Questions every Entrepreneur must answer
Personal
Level
Strategic
Level
Tactical
Level
Source: Harvard Business Review, Amar Bhidé

4. A Basic Business Plan Outline
Executive Summary
Market Analysis
Competition
SWOT Analysis
Development and Production
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Marketing
Marketing Strategy
Programs
Financial Data
Organization and Management
Ownership
Critical Risks and Problems
Summary and Conclusions
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Appendices

5. 12 Step Quick Guide to start a Web Business
1. Develop an Idea for Business
2. Develop a Business Plan
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3. Choose a Business Structure
4. Open a Business Checking Account
5.
5 Choose a Domain Name and Web Hosting
6. Build your website
7. Setup a payment method to accept credit cards
8. Web Optimization (SEO/UX/CO/CM)
9. Web Analytics
10. Accounting and Financial Management
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11. Marketing and Sales
12. Protect your Brand Name as Intellectual Property

6. Lessons learned from the Dot Com Meltdown
Entrepreneurship is hard work that requires both creativity and rigor
Too much money is as dangerous as too little
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The 1st Mover’s Advantage is an Urban Legend

7. The Evolution: Web 1.0 … Web 2.0…. Web 3.0
?
Web 1.0 Web 2.0 Web 3.0
Read-only content (eBrochures) Read-write content 3D Virtual Worlds
Static W b it
St ti Websites Dynamic W b it
D i Websites Ubiquitous C
Ubi it Computing
ti
One-way communication Two-way communication Semantic Web
Passive Active Social Business
Closed environment Collaborative environment
Centralized approach Crowdsourcing

8. Play by the (New) Rules of Marketing, PR and Sales
Companies MUST drive people into the purchasing process with great,
valuable online content, not just advertising and support them at each stage
Blogs, news releases, eBooks, webinars, podcasts and other forms of online
content let organizations communicate directly with buyers in ways
they appreciate
Marketing is about your company WINNING BUSINESS
People want PARTICIPATION and AUTHENTICITY
Marketing is now about delivering the right content, at the right time when
your audiences need it, NOT one-way interruption
Evolve from maintream marketing to reaching many underserved audiences
Content, content, content…You are what you publish!
PR is now a global audience

9. Website or Online Presence?
Multiplatform Cross-Promotion through selected Channels

10. The new Website components
Main Features
Business & Marketing Strategy-based
Good web-design based on standards (W3C)
Usability, Conversion and User Behavior-optimized
Content, content,
Content content content
Scalable CMS
SEO/SEM
Social Media powered
Integrated to offline marketing, PR and sales initiatives
Measurable
Main Goal: Turn Browsers into Buyers and Prospects into Leads

11. 10 Key Qualities of a successful Cyberpreneur
Determination
Perseverance
Adaptability
Focus
Learner
Knows when to say NO
Motivator
Great Communicator
Innovator
“People Person”

12. Remember…

13. About SOWEB
SOWEB is a full service interactive marketing agency dedicated to helping businesses
grow by connecting them with the new digital consumers We blend strategy
consumers. strategy,
technology and creativity to create memorable customer experiences that deliver
results. With over 15 years experience and solid knowledge of “what works for what” in
the digital world, our mission is to help businesses take advantage of the highly
interactive and social nature of the New Web
Web.
For more information, visit: sowebinc.com
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