Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearTim Peter
Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
"The Rules": Social Media in Hospitality MarketingTim Peter
Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future.
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Tim Peter
Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.
We will take you through the major SEO updates from 2015-2017, as well as how to future proof your SEO strategy moving into 2018. Also, marketing predictions for the future of Google.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearTim Peter
Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
"The Rules": Social Media in Hospitality MarketingTim Peter
Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future.
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Tim Peter
Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.
We will take you through the major SEO updates from 2015-2017, as well as how to future proof your SEO strategy moving into 2018. Also, marketing predictions for the future of Google.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Enhancing Email Marketing with New Targeting and Customer Experience TacticsHolistic Email Marketing
Watch the webinar here: http://www.holisticemailmarketing.com/enhancing-email-marketing-with-new-targeting-and-customer-experience-tactics.html
Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing.
David will be sharing new research, tactics and strategies to improve the customer experience and relevance, as well as reviewing several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David:
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & ReportTaner Ozçelik
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & Report
Top 15 Digital Trends 2015 - Quick View Digital Marketing Trends & Report
1- Digital Privacy
2- Digital Security
3- Biometric Marketing
4- İntelligent Drones
5- Virtual Reality
6- Robot World
7- Modular Mobile
8- Digital Money
9- Digital Payments
10 Sharing Economy
11- Mobile Wallets
12- Batteries
13- Digital Detox
14- E-ink
15- Tinderization
WiFi with ROI, How you lead client to you door stepMark Steward
Have you ever wish the Free WiFi you provide for you Guests, Tenants, Students and Residents would pay for itself or maybe even add revenue? Now it does, Introducing WiFi with ROI. WiFi that gathers data on your WiFi users and their interests and then provides you real time alalytic's and applications that allow you to better understand your users and allows you to provide with pinpoint accuracy information that is relevant to the users. View this presentation and contact me with question
Brighton SEO Mobile Marketing in the Age of 5GJon Hibbitt
A look into the future and how 5G will make mobile the primary digital marketing device with some ideas on opportunities 5G presents. BrightonSEO talk 18th September 2015.
LSA Bootcamp Austin: Maximizing ROI - Making the Most of a Limited BudgetLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
How Google's BERT Update Impacts Your Digital StrategyBenu Aggarwal
BERT is a machine learning, natural language processing (NLP) framework and helps with whole range of NLP tasks, including entity determination, textual entailment
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
Enhancing Email Marketing with New Targeting and Customer Experience TacticsHolistic Email Marketing
Watch the webinar here: http://www.holisticemailmarketing.com/enhancing-email-marketing-with-new-targeting-and-customer-experience-tactics.html
Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing.
David will be sharing new research, tactics and strategies to improve the customer experience and relevance, as well as reviewing several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David:
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & ReportTaner Ozçelik
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & Report
Top 15 Digital Trends 2015 - Quick View Digital Marketing Trends & Report
1- Digital Privacy
2- Digital Security
3- Biometric Marketing
4- İntelligent Drones
5- Virtual Reality
6- Robot World
7- Modular Mobile
8- Digital Money
9- Digital Payments
10 Sharing Economy
11- Mobile Wallets
12- Batteries
13- Digital Detox
14- E-ink
15- Tinderization
WiFi with ROI, How you lead client to you door stepMark Steward
Have you ever wish the Free WiFi you provide for you Guests, Tenants, Students and Residents would pay for itself or maybe even add revenue? Now it does, Introducing WiFi with ROI. WiFi that gathers data on your WiFi users and their interests and then provides you real time alalytic's and applications that allow you to better understand your users and allows you to provide with pinpoint accuracy information that is relevant to the users. View this presentation and contact me with question
Brighton SEO Mobile Marketing in the Age of 5GJon Hibbitt
A look into the future and how 5G will make mobile the primary digital marketing device with some ideas on opportunities 5G presents. BrightonSEO talk 18th September 2015.
LSA Bootcamp Austin: Maximizing ROI - Making the Most of a Limited BudgetLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
How Google's BERT Update Impacts Your Digital StrategyBenu Aggarwal
BERT is a machine learning, natural language processing (NLP) framework and helps with whole range of NLP tasks, including entity determination, textual entailment
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
Revenue Strategy: The High Cost of Ignoring ValueTim Peter
Pricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
„To hell with facts! We need stories!“
Auf dem social media travel day am 27. Oktober 2016 in Frankfurt am Main präsentierten wir den Teilnehmern aus dem Tourismus Hintergründe und Tipps zu Storytelling im Tourismus. Sie erfuhren dabei, was Storytelling genau ist, was es vor allem im Tourismus leisten kann und warum zuküftig kein Weg mehr daran vorbeiführt, um Gäste und Reisende emotional zu erreichen.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The Hidden Cost of Outsourcing Sales & Marketing to OTAsTim Peter
Hotels frequently – and often unintentionally – outsource their sales and marketing activities to online travel agencies (OTAs) like Expedia and Booking.com. This behavior introduces a host of hidden costs, often reaching millions of dollars annually. It also applies to other intermediaries such as Google. And even metasearch doesn't necessarily provide the benefits it appears to at first glance.
What are these costs? How can hotel marketers and revenue managers avoid paying them? And how can they drive more direct revenue for their hotel properties? That's the topic of this presentation delivered by our founder and president, Tim Peter, at the 2023 Triptease Direct Booking Summit in Chicago.
Take a look at the slides. And be sure to let us know what you think. We'd love to hear from you.
Google is taking a primary role as a gatekeeper between hotels and guests. That provides both an opportunity and a threat for hotel distribution and marketing. Here's why hotel marketers should care -- and what you can do about it for your property.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityTim Peter
While revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.
Social Marketing Integration: All Marketing Is SocialTim Peter
There's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.
E-commerce Best Practices: Growing Your Email ListTim Peter
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
Facts and features of mobile marketing for service industries, presented June 5, 2013 at the New York HSMAI Chapter as part of a program called "mobile madness." Good information about what works and why for mobile marketing.
Hedna keynote today and tomorrow optimizedTim Peter
Keynote address from December 2012 HEDNA examines key digital marketing and travel distribution trends for 2013. Core focus on e-commerce, content marketing, travel and tourism, and travel marketing.
Online marketing and e-commerce presentation from Fore! Reservations conference (November, 2012). Covers the growth of the social, local, mobile web and its importance to the golf industry as well as the travel and hospitality space generally.
ppropriate for audiences ranging from introductory through advanced. Presented to a umber of clients, including brand marketing students at Cornell University.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Role of search
Search engines know:
Who you are?
Where you are
When you're interested
What you want
Why you care
Will reward
Content rich
Context rich
Keyword rich
K-Link rich (c'mon, had to do it)
In a word, customer-focused.
In other words, friction-free
Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube