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Elements of E-commerce
How Digital Storytelling Drives
Revenue and Results
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© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than Own
Toothbrushes
2013: 45% of Searches on Mobile

Source: Google
Have We Reached “Peak Search”?

Source: Google
What is a “Search Engine” in 2014?
•
•
•
•

Content-rich
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Customerfocused
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Sharp
• Focus
– Customer
– Content
– Conversion

• Content Rules
– Snackable
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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

Editor's Notes

  1. Role of search Search engines know: Who you are? Where you are When you're interested What you want Why you care Will reward Content rich Context rich Keyword rich K-Link rich (c'mon, had to do it) In a word, customer-focused. In other words, friction-free
  2. Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube