The document summarizes the results of a social media marketing campaign conducted by a digital education company to promote an online lecture. The campaign was highly successful, driving over 1,400 views of lecture notes and ranking the content within the top 10 search results on Google, Yahoo, MSN/Bing and Ask.com for the keyword "Digital Marketing Lecture". This virtual learning program helped the company acquire new students at no marketing cost, lowering enrollment expenses while adding value to students' education.