The document outlines a social media marketing plan for The Sparks Foundation on LinkedIn. It begins with an analysis of the company's current LinkedIn presence and goals for the plan. These include increasing brand awareness, connections, and website traffic. It then discusses strengths like inspiring students and weaknesses like potential for more social media use. The plan details parameters like audiences and messaging. Metrics for measuring engagement and prospects are provided. Finally, connections between employees, fellows, and profile updates are highlighted as benefits of the plan.

1. SOCIAL MEDIA
(LINKEDIN) MARKETING
PLAN
FOR
THE SPARKS
FOUNDATION
ASTIKA KUDALI

2. STEPS
OF
SOCIAL
MEDIA
MARKETING
PLAN
Current
Situation
Analysis
Strategic
Marketing
Plan
Reporting
Measurement
and
Improvement

3. Increase
brand
awareness
Get more
participant
students
Increase
social
media
awareness
Increase
connection
between
participants
Form a
community
Increase
website
traffic
GOALS

4. STRENGTHS
• Successfully inspired students
• Provided efficient platform to
develop skills
• The programs don’t charge the
students.
• A good supporting team
• Brilliant variety of programs to
participate in
WEAKNESSES
• Can practice more of social media.
• More advertisements and
promotional events would be
advisable on these platforms
• Less engaging activities could be
paired up with more engaging
activities or programs.

5. The company has an active Social Media page on LinkedIn
-There are many students who regularly join and engage in the
company posts.
-The average posts of the company on LinkedIn is 1-2 posts every
2 weeks (excluding the task completion posts from students)
-Currently there are 1,787 employees listed under The Sparks
Foundation
-There is 1 group where the connections can interact and solve their
queries and make connections as well.
CURRENT
USAGE OF
PLATFORM

6. Audience
Brand Message
LinkedIn presence
Posting
Connecting
CRM
Feedback
Advertisement
Parameters
of
Strategic
Plan

7. CONNECTIONS BETWEEN EMPLOYEES AND REPS
-Forming connections between the mentors and participating
fellows created a larger network which benefits the Company
in tong term.
-The profiles upgradation on LinkedIn also results in more
connection building and uplifting rank and mutual benefits.

8. Google Analytics metrics
• There are many metrics that
google also provides to look
into that will help in managing
managing the Social media
profile in a much efficient way.
way.
• These are detailed report that
consists of all the statistics
required for running
campaigns.
Prospecting Metrics
• It is essential to keep posting
in group about the upcoming
events and workshops as if
the viewer is interested in the
topic, they will participate in
the same.
• It is important to effectively
study the group and its
activities to know what kinds
of images/videos/posts are
more engaging amongst the
users
Group Metrics
•Inbuilt metrics given by LinkedIn
on how many people visited your
your profile and are engaging
with the profile.
•Count of post views, and
detailed report of profile activity
with past comparisons is given.

9. THANK YOU
Social Media(LinkedIn)
Marketing Plan for The
Sparks Foundation
For a detailed Marketing
plan please refer :