Running a Facebook campaign

1. Part 1
Project 3: Run a Facebook campaign

2. Campaign Approach
• Identify target audience by location, age, gender, interest and behavior based on following :
1. location : I chose India and US as preferred location as these are some of the
countries with the largest user base on Facebook (~ 2.4 M daily active users), which
gives me a wider reachability.
2. age group : I chose age limit from 25 to 35 because at this age, people mostly
complete their higher education and look for specific skills to establish themselves
professionally.
3. interest and behavior : Based on age limit I target people who are interested in
marketing and have completed their higher education.
• Budget for the campaign and scheduling the campaign.
As per Udacity’s norms I set the budget of $125.00 USD and scheduled the campaign
for one week.
• Create the content for the campaign.
While creating the content I chose concise text line to attract the target
audience. It’s very important to keep the text unique and short because that’s the
main attraction point why people will click on the link. Also the most essential part
is “Image” that shows about what you are talking about and about your brand. I keep
in mind that the ad copy matches the image and the content of my landing page.

3. Target Persona
Background & Demographics
1. Female 25 to 35 year.
2. Did Master’s in MBA.
3. Interested in online.
learning and Marke<ng.
4. Live in US.
Name and Image
Nancy
Needs
1. To know she’s not
was<ng her money
on a degree mill.
2. To take a course that
has posi<ve review.
3. To obtain real
cer<ficate.
Hobbies
1. Games.
2. Travelling.
3. Exercise.
Goals
1. Become an expert in
digital marke<ng.
2. Working in a healthy
t e a m , f r i e n d l y
environment where
she can be more
crea<ve.
3. Working successfully
on digital projects/
campaigns .
Barriers
1. Not having proper
support of mentor.
2. The amount paying
for this course is
worth it or not.
3. If there is nothing
tangible to add to her
exis<ng porQolio.

4. MarkeHng ObjecHve
Attract the prospective candidates for the DMND program and to encourage them to
download our free eBook and gather 100 email id’s and I have marketing budget of $125.00
USD and in a timeframe of one week.

5. KPI
Here are few KPIs for my marketing objective:
• The number of likes, shares.
• Number of eBook download counts.
• Number of clicks.
• Email addresses collected.
• Total conversion value with collected email id.

6. Campaign Screenshots

7. Campaign and Ad set

8. Add Summary

9. Ad Image 1

10. Ad Image 2

11. Ad Image 3