Updated resume of Sagar Mandal - Digital Marketing & Digital Technology Professional

1. +91 9962108293
SAGAR MANDAL
sagarsea@gmail.com
sagarmandal.wordpress.com
OBJECTIVE :
To undertake marketing initiatives using analytics & technology, which enable the enterprise to reach out to
the target audience, engage and create business value.
WORK EXPERIENCE :
1. Client Services Manager, TheSocialPeople, April 2013 - Present :
 Interact with CXOs & other stakeholders at client enterprise to understand business model & objectives.
 Setup, manage & own digital analytics to monitor campaigns & formulate future strategies.
 Advocate, guide & initiate content marketing initiatives which led to 30% increase in content creation.
 Reach and engagement of B2B enterprises increased by 40% with target audience on social media.
 Conceptualize and undertake customized marketing initiatives which increased leads by 35%.
 Research , plan & execute design & development of websites which decreased bounce rates by 45%
 Advocate sales & lead generation initiatives to increase client size of TheSocialPeople by 25%.
 Manage a cross functional 20 member team of technology & content experts.
2. Summer Intern, Digital Media, Position2 Inc., April 2012 to June 2012 :
 Increased CTR or Click Through Rate by 35% and decrease CPL or Cost Per Lead by 25%.
 Created a framework for “Digital Media Planning Solution” to decrease solution timeframe.
3. Freelance Online Marketing Consultant, September 2007 to October 2011 :
 Undertook Pre-Sales activity to pitch solutions & understand client requirements.
 Managed multiple client & team journey through project lifecycle.
 Lead cross functional and cross geographical partners to collaborate and deliver projects on time.
 Managed marketing campaigns for TEDx- Kolkata to increase awareness and registrations.
CERTIFICATIONS :
Certified Inbound Marketing Professional from Hubspot
Google Analytics Fundamentals Certification from Google Analytics
KLOUT SCORE : 52
EDUCATION :
EXAMINATION BOARD/UNIVERSITY INSTITUTE
YEAR
MBA – Marketing
Christ University
2013
B. Tech.
West Bengal University of
Technology
Christ University Institute of
Management
Dr. B. C. Roy Engineering
College, Durgapur
MARKS
OBTAINED
64.6 %
2011
7.59
Council for Indian School
Certificate Examinations
St. Augustine’s Day School,
Kolkata
2007
84.75%
2005
82.5%
Indian School
Certificate
Examination
(ISC)
Indian Council for
Secondary
Examination
(ICSE)
Council for Indian School
Certificate Examinations
St. Augustine’s Day School,
Kolkata

2. SKILLS :
Behavioural
Accountability
Ownership
Creative Confidence
Listening
Change Oriented
Professional
Content Development & Marketing
B2B Marketing
Market Research
Web Analytics
Solution Selling
Software
Google Analytics
Google Adwords
HTML 5/CSS
Microsoft Office
JavaScript
PROJECTS &TRAININGS :
1. Social Media for TiECon2013 at TiE , Chennai : Owned and managed social media innitiatives for TiECon
2013 which included social media coverage and webcast of the event on the official website. Resulted in
“#tiecon2013” trending in Chennai and gained 25 Lakh impressions on Twitter which impacted more than
10,000 Twitter profiles across the world.
2. Lead Generation through Digital Media Planning at Position2 Inc., Bengaluru : Managed digital advertising
initiatives of a B2B cloud conglomerate. Conducted enhanced research about online presence of buyer personas
which enhanced CTR or Click Through Rate by 35% and decrease CPL or Cost Per Lead by 25%.
3. Digital Marketing for Golf Tutorial App: Initiated & manage a digital marketing campaign inclusive of
SEO,SEM & social media for a Golf Tutorial App. During the 6 month campaign, the app was installed in
1,00,000 smartphones & gained preference among Golf experts in US.
ACADEMIC ACHIEVEMENTS:
 Declared Winners in Marketing Event at National Level Management Fest, held at SDIMD, Mysore.
 Declared Runners-Up in IT Event at the National Level Management Fest, held at Christ University
Institute of Management, Bengaluru.
 Won The Second Prize in The Paper Presentation Event at the State Level Technical Fest, held at Dr.
B.C. Roy Engineering College, Durgapur.
 Awarded for Excellence in Computer Science in Academic Year 2005-2006.
PERSONAL ACHIEVEMENTS :
 Elected as Secretary of the Nature Club.
 Lead a team to win“Better Kolkata Contest”.
 Lead a team to manage Online Marketing for Chrizellenz 2013 - National Level Management Fest at
Christ University Institute of Management, Kengeri.
HOBBIES :
 Reading
 Blogging
PERSONAL VITAE :
Father’s Name:
Swapan Kumar Mandal
Designation:
Group Head, Quality Assurance, TRF Ltd. (A TATA Enterprise), Kolkata.
Date of Birth:
12th July 1988
Languages Known: English, Hindi, Bengali
Permanent Address: 348, S.K.B. Sarani, Kalindi West, Kolkata - 700030
DECLARATION
I hereby declare that the above stated information and particulars are true to the best of my knowledge.
Sagar Mandal