Digital marketing involves promoting products or services through electronic media. The document outlines various career opportunities in digital marketing fields and objectives for students to apply digital marketing practices professionally, develop strategies, and measure ROI. It also lists prerequisites for pursuing a career in this domain and encourages continuous learning.

2. What is Digital marketing?
“The promotion of products/services or brands via one or more forms of electronic media.”

3. Why Digital Marketing?
(Opportunity & Driving Factors)
• PPC Expert
• Digital Media Buyer
• Social Media Publishers
• Content Writer
• Digital Account Manager
• Content Marketer
• SEO Junior
• Email Campaign Manager
• Copywriter
• SEO Executive
• Social Media Manager
• Marketing Strategist
• SEO Manager
• Digital Marketing Manager
• Analytics Manager
• And Many More
After completion of the course, students have the opportunity to step into their passionate streams and
enhance their career furthermore. Some of the exciting job roles students can start pursuing are:

5. Elements of Digital
Marketing

6. Objectives
To Enable You Folks In The Following:
1. Apply DM practices at a professional level
2. Develop and implement the DM strategy for a business
3. Understanding of the factors that drive consumers in the digital marketing
4. To measure and evaluate ROI for the various digital marketing channels and campaigns.
5. How to start freelancing and how to get clients
6. How to start your career as a digital marketer

7. Prerequisites
1. PC/Mac/Tablet with Internet
2. A Google Account (Gmail, Google Drive, Google Analytics, Hangouts)
3. Social Media Account (FB, Twitter & G+)
4. Put DM into PraWordPress / Blogger (if any)
5. ctice
6. Keep learning & unlearning

8. Open The Door To Experience The Digital Era
"Like Never Before"
#GoDigital