To earn permission and trust of our potential students is more important than ever. Unleash your new creative abilities by learning 1 tool and 4 mindsets from Design Thinking mentality to explore video ideas and stories that actually make a difference.

1. The Creative Journey:
from Wandering to Wonder
Why some videos stick, others don’t & how Design Thinking can help.

2. What is the most memorable produced,
video you’ve seen?

3. Google “Pampers Poop Face Campaign”

4. How memorable was it?
Who’s been to Disney?

5. What does a Disney creation
&
your memorable video
have in common?

6. You probably...
● perceive them as authentically Good
or Beautiful.
● They were new/fresh. Which means
they were unknown.

7. These are the two fundamental elements for experiencing
Wonder
Fun fact: Wonder produces Gratitude & Gratitude earns your Permission and Trust.

8. They will remember you….
(you will be sticky)
Give
them
Wonder
&

9. If making
Wonder
is the goal. How do we even start!?

10. Get Creative!
Purposefully re-ordering
reality, into something new.
(Very difficult)

11. The Creative Journey
Wonder
Wandering

12. Give up here and create
mediocre work
(non-sticky videos)
Wandering
The Creative Journey
Wonder

13. Press through to here and
create remarkable work
(sticky videos)
Create Good or Beautiful & Unexpected video
Wandering
Wonder
Give up here and create
mediocre work
(non-sticky videos)

14. But how!?

15. What is design thinking?
a human-centered approach to innovation
that draws from the designer's toolkit and
mindset to help creatively solve problems

16. Many different ways to use Design Thinking...
● Processes
● Methodologies
● Exercises
● Tools
● Mindsets NWFSC Example:

17. Which I hope creates Wonder for those we seek to serve.

18. 1 Tool & 4 Key Mindsets
To help guide you from wandering to
pursuing the Creation of Wonder
For our purposes today:

19. Creative Tool: Design Brief
Give your video journey direction.
Exercise:
Who’s it for? Students who feel alone in navigating their college journey.
Why should it exist? Launch of NWFSC new marketing theme “Take Flight.”
What’s the desired outcome? Brand awareness.
Where will it live? Cable TV, Facebook, Youtube.

20. Creative Mindset: Get Inspired
Diversify your experience and get fresh ideas.
Simple Exercises:
● Video - Subscribe to Dribble, Behance, Vimeo channels. Take time to
immerse yourself in them.
● Culture - Ask other departments for their opinions on some of your
marketing challenges.

21. Creative Mindset: Go for Quantity
The more bad ideas you come up with, the more
good ones there will be.
Simple Exercises:
● Video - When thinking of ideas for video in a group, give each person a sticky
pad. Explain each note can only have one idea, then set a time limit and
encourage them to generate as many ideas as possible.
● Culture - Same thing, but about any marketing problem you are trying to
solve.

23. Creative Mindset: Get Comfy with Discomfort
Practice Failure.
Exercises:
● Video - Create paper prototypes of potential videos. Ask people's
opinions.
● Culture - Have a bad-brainstorm session. Give everyone a sticky pad,
and for a real marketing issue you are dealing with take 3 minutes to
come up with as many ridiculous solutions as possible.

25. Creative Mindset: Fail Forward
Flip failures into learning opportunities.
Simple Exercises:
● Video - 5-10 Minute exercise. Write down your ‘failed’ prototypes or videos
on a note card. On the other side of the note card jot down what you learnt
from it. Put those note cards in a box called ‘The Wisdom Box’.
● Culture - same thing, but with larger marketing failures.

26. IS NOT LOST!!
Wonder

27. Work for it, and be remarkable.
Give up the journey and embrace mediocrity.

28. What will you decide?

29. I’d love to connect. I’ll be around for questions.
LinkedIn: Brownrygg Woolls
Download presentation at: designforwonder.com
Go to IDEOU.COM for Online Design Thinking Courses.