In enkele stappen succesvol worden op social media
Deel 1 – vandaag 17/3
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
20210408 sociale media strategisch inzetten in jouw vastgoedkantoor - vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 08/04
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
20210420 jezelf en je bedrijf profileren via linkedin productief.eu- deel 1 I Like Media
Scoor maximaal via je profiel
Waarom LinkedIn?
Waarom “expert level” LinkedIn profiel
Jezelf profileren? Personal Branding? Jouw Why-How-What verhaal
Hoe scoren met je profiel?
Het belang van zoekwoorden (SEO) in alle tekstblokken
Q&A
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
Using Social Media To Grow Your BusinessMandy Fard
HOW GROW YOUR BUSINESS THROUGH SOCIAL MEDIA
Information on "Growing Your Business Using Social Media" brought to you by https://www.market-connections.net for small business owners.
For additional detailed information on #PersonalBranding and #CareerDevelopment contact www.market-connections.net
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Optimize Your Pinterest Business Account in 7 Simple StepsBrand Red
Learn 7 ways to optimize a Pinterest Business Account without coming across as promotional. Pinterest users are constantly engaging with the media content being curated on the fastest-growing social media platform. Finding the users who are interested in your products and services is easy if you take the right steps to optimizing your engagement strategies.
20210408 sociale media strategisch inzetten in jouw vastgoedkantoor - vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 08/04
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
20210420 jezelf en je bedrijf profileren via linkedin productief.eu- deel 1 I Like Media
Scoor maximaal via je profiel
Waarom LinkedIn?
Waarom “expert level” LinkedIn profiel
Jezelf profileren? Personal Branding? Jouw Why-How-What verhaal
Hoe scoren met je profiel?
Het belang van zoekwoorden (SEO) in alle tekstblokken
Q&A
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
Using Social Media To Grow Your BusinessMandy Fard
HOW GROW YOUR BUSINESS THROUGH SOCIAL MEDIA
Information on "Growing Your Business Using Social Media" brought to you by https://www.market-connections.net for small business owners.
For additional detailed information on #PersonalBranding and #CareerDevelopment contact www.market-connections.net
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Optimize Your Pinterest Business Account in 7 Simple StepsBrand Red
Learn 7 ways to optimize a Pinterest Business Account without coming across as promotional. Pinterest users are constantly engaging with the media content being curated on the fastest-growing social media platform. Finding the users who are interested in your products and services is easy if you take the right steps to optimizing your engagement strategies.
Presentation social media and its business usesGanesh Naik
This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
How brands are using Pinterest to drive traffic, sell goods, improve blogger relations and how you can measure ROI of your pinterest program. featuring case studies from Sony Electronics, Chicquita Banana and Hass Avocados
Using Pinterest for Customer EngagementSoDA Speaks
The impressive growth of Pinterest over the last year has caught the attention of brands, particularly retailers who are attracted both by the size of the audience and by the referral traffic reported by brands with more mature Pinterest strategies. IQ has received questions from clients about using Pinterest and we’re excited to help.
Topics:
Pinterest Overview
Brands Using Pinterest Recommendations for Brands
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Pin for the Win: How to Market Your Brand on PinterestMarketo
When it comes to marketing your brand on Pinterest, it shouldn't be a question of "why", but rather "why not". Over 1,500 brands throughout the travel, fashion, home improvement, consumer packaged goods (CPG), and tech industries have already flocked to Pinterest in droves.
Join this webinar to find out how YOUR brand can get discovered on Pinterest.
You will discover how to:
- Build your follower base
- Run contests on Pinterest
- Create rich, compelling, and relevant content
- Much more!
The Art of Visual Marketing by Peg Fitzpatrick and Guy KawasakiPeg Fitzpatrick
In this presentation, you'll learn tips and tricks that will help you create your own fantastic visual marketing.
• Create powerful, optimized visual elements
• Attract more readers and foster engagement
• Implement a broad selection of visual
marketing power tips
From the co-authors of The Art of Social Media: Power Tips for Power Users Guy Kawasaki and Peg Fitzpatrick
Learn more from The Art of Social Media: Power Tips for Power Users http://amzn.to/1FpQt8B
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Presentation social media and its business usesGanesh Naik
This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
How brands are using Pinterest to drive traffic, sell goods, improve blogger relations and how you can measure ROI of your pinterest program. featuring case studies from Sony Electronics, Chicquita Banana and Hass Avocados
Using Pinterest for Customer EngagementSoDA Speaks
The impressive growth of Pinterest over the last year has caught the attention of brands, particularly retailers who are attracted both by the size of the audience and by the referral traffic reported by brands with more mature Pinterest strategies. IQ has received questions from clients about using Pinterest and we’re excited to help.
Topics:
Pinterest Overview
Brands Using Pinterest Recommendations for Brands
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Pin for the Win: How to Market Your Brand on PinterestMarketo
When it comes to marketing your brand on Pinterest, it shouldn't be a question of "why", but rather "why not". Over 1,500 brands throughout the travel, fashion, home improvement, consumer packaged goods (CPG), and tech industries have already flocked to Pinterest in droves.
Join this webinar to find out how YOUR brand can get discovered on Pinterest.
You will discover how to:
- Build your follower base
- Run contests on Pinterest
- Create rich, compelling, and relevant content
- Much more!
The Art of Visual Marketing by Peg Fitzpatrick and Guy KawasakiPeg Fitzpatrick
In this presentation, you'll learn tips and tricks that will help you create your own fantastic visual marketing.
• Create powerful, optimized visual elements
• Attract more readers and foster engagement
• Implement a broad selection of visual
marketing power tips
From the co-authors of The Art of Social Media: Power Tips for Power Users Guy Kawasaki and Peg Fitzpatrick
Learn more from The Art of Social Media: Power Tips for Power Users http://amzn.to/1FpQt8B
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Turn around your business from Social MediaAyush Jhawar
This might be the best social media slideshare you have ever com across! You can turn around your business from social media and it is as important as your daily bread and butter.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
20210414 sociale media strategisch inzetten in jouw vastgoedkantoor vivo - ...I Like Media
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Bepaal je boodschap, je strategie en stel je content kalender op
Meet je inspanningen op social media en leer hieruit
20210330 Webinar 1 voor Destelbergen: Inzetten van Sociale mediaI Like Media
Eerste avond in een reeks van 4 over online communicatie voor lokale handelaars. Over het gebruik van sociale media zoals Facebook, Instagram en LinkedIn.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Hallo,
ik ben Veerle
veerle@ilikemedia.be | veerlevanakensocialmediamentor|slideshare.com/ilikemedia
Bio
• 43 jaar
• mama van 2 pubers (16-
18j)
• Bornem (Klein-Brabant,
Rivierenland)
Ervaring
Trainer, Mentor, Freelancer
• Brainstorm & why-how-what
verhaal voor ondernemers
• 1ste hulp bij keuze stress
• SEO optimalisatie voor LinkedIn
• Creatie bedrijfspagina’s
• Contentstrategie voor
Facebook, Instagram, LinkedIn
• Ontwerp jouw identiteit
met canva
• Content optimalisatie voor
websites
• Netwerker & cocreator
• Stiltewandelingen,
fotografie, al duikend
zeepaardjes zoeken,…
Like
• Mensen die het achterste
van hun tong niet laten zien
Dislike
“ Ik maak jouw waarde zichtbaar”
4. Wat zien we vandaag?
In enkele stappen succesvol worden op social media
• Deel 1 – vandaag 17/3
• Bepaal je doelstellingen
• Bepaal je kanalen
• Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
• Huiswerk
• Deel 2 – maandag 24/3
• Vragen vorige sessie
• Huiswerk tonen: kreeg je interactie?
• Bepaal je boodschap, je strategie en stel je contentkalender op
• Meet je inspanningen op social media en leer hieruit
• Q&A
8. 5 stappen om succesvol te zijn op social media
Stap 1:
Bepaal je
doelstellingen op
social media
gebaseerd op je
SMART
bedrijfsdoelen
Stap 2:
Kies de juiste
kanalen
Stap 3:
Bepaal je
boodschap en stel
een contentplan
op
Stap 4:
Treed in interactie
met je volgers of
klanten
Stap 5:
Meet je
inspanningen op
social media
11. Doelstellingen -> SMART-doelstellingen
• Tegen 31 december 2020 halen de
Instagramposts een gemiddeld
engagement rate van 6%
• Tegen december 2020 willen we 300
maandelijkse bezoekers vanuit
Instagram
• Tegen december 2020 willen we 150
maandelijkse opgestarte gesprekken in
Facebook Messenger
• Na het event (21 September 2020)
hebben we 200 mentions behaald op
alle socialmediakanalen
12. Doelstellingen: voorbeelden
• ZIEN
• Ik wil meer verkeer naar mijn website
• DENKEN
• Ik wil meer volgers
• Ik wil mijn instructievideo's tonen
• Ik wil meer contact met klanten
• DOEN
• Ik wil meer producten verkopen
via social media
• HOUDEN VAN
• Ik wil meer positieve beoordelingen
op social media
ZIEN (Bewustwording)
DENKEN (Overweging)
DOEN (Aankoop)
ZIEN (Bewustwording)
DENKEN (Overweging)
DOEN (Aankoop)
HOUDEN VAN (Loyaliteit)
13. Met welke content kan je deze doelstellingen
bereiken?
ZIEN (Bewustwording)
DENKEN (Overweging)
DOEN (Aankoop)
Entertainen
Informeren
Engageren
Helpen
Inspireren
Leren
Activeren
Waarderen
ZIEN (Bewustwording)
DENKEN (Overweging)
DOEN (Aankoop)
HOUDEN VAN (Loyaliteit)
15. Stap 2: Kies de juiste kanalen
Facebook LinkedIn Instagram YouTube Twitter Pinterest TikTok WhatsApp
Informeel platform Zakelijk platform Visueel platform Video search
engine
Nieuws in 280
tekens
Virtueel prikbord Fun content “Helpdesk”
Wie willen we
bereiken?
Vrienden, familie,
kennissen, peers
in groepen,
mogelijke klanten
Professionele
connecties,
connecties van
connecties…,
peers in groepen
Mogelijke klanten Wie ook maar
zoekt op bepaalde
zoekwoorden,
mogelijke klanten
Journalisten,
media, huis-tuin-
keuken-Twitteraar
Voornamelijk
vrouwen
Breed, jong
publiek
Wie vragen heeft
over ons
product/dienst
Welk soort content
past op dit
platform?
Video (kort),
weetjes, links,
polls
Updates/bijdrage
Artikels
Mooie afbeelding
Stories – blik
achter de
schermen
IGTV
Video (lang) Korte
nieuwsupdates
Prachtige visuals
met tekst op als
call to action
Korte video’s op
muziek, volgens
de typische
formats op het
platform
Waardevolle
content die
antwoord biedt op
(prangende)
vragen
Wat willen we
bereiken?
Algemene
awareness rond
topic
Delen van kennis
met experten,
delen van content
door anderen,
interactie
Algemene
awareness, actief
deel uitmaken van
de vastgoed
community,
interactie,
menselijke kant
tonen
Oppikken van ons
aanbod
Retweets Bezoeken naar de
websites
Brede awareness We zijn makkelijk
bereikbaar,
reageren snel
18. Waarom gebruiken?
• Pagina’s - groepen – ads – evenementen
• Groot bereik door het hoge aantal gebruikers
• Gratis marketing en goedkope advertising
• Uitgebreide analysetools en innovatieve targeting opties
• Evolueert constant (live video, 360,...)
• Geïndexeerd door Google
• Nieuwe interface: video!
• Van merkbewustzijn creëren tot actiegerichte boodschappen verspreiden
20. Bedrijfspagina
• Focus op nieuws en entertainment
• Wanneer Facebook gebruiken?
• Om verkeer naar je website te
drijven
• Om gegevens te vergaren
• Om awareness te creëren
• Om te communiceren met klanten
• Creëert een loyale fanbase
• Gebruik Facebook Messenger om
snel vragen van klanten te
beantwoorden
• Om snel en makkelijk corona-
maatregelen te communiceren
23. Don’ts
Wat mag NIET?
• Deel dit bericht met je
vrienden en wie weet win jij
• Like mijn pagina en win
• Tag jezelf in deze foto en win
• Tag minstens 10 vrienden in
deze foto en win
😬
28. Inleiding
• Opgericht in 2010 – eerst enkel iOS
• In 2012 ook voor Android
• 2012: gekocht door Facebook
• Wereldwijd 1 miljard actieve gebruikers
• Stijgt ieder jaar 10%
• Europa: +307 miljoen
• 50 miljard gedeelde afbeeldingen
• 25 miljoenen bedrijven op Instagram
• 59% van de gebruikers is tussen 18 en 29 jaar
29. Wat moet je weten over Instagram?
• Visueel platform!
• Business account
• Statistieken
• Algoritme
• Beelden achter de schermen
• Interactie
31. Sociaal netwerk
• ‘Volgers’ = Niet wederzijds zoals
bij Facebook of LinkedIn
• Foto’s/video’s maken, bewerken
en delen
• Ook mogelijkheid tot
privéberichten (zoals WhatsApp
en Snapchat)
• Publiek of privé?
• Één aanklikbare link
45. Tips & tricks
• Optimaliseer je profiel: jij bent jouw personal brand
• Optimaliseer je bedrijfspagina
• Optimaliseer de posts op je eigen profiel en die van je bedrijf
• LinkedIn-groepen
• Ken je Social Selling Index
PS: nog enkele plekjes voor I Like LinkedIn op 10/12 & 15/12 https://www.ilikemedia.be/event/i-like-linkedin/
48. Wat is het?
• Publiceren van korte
berichtjes/nieuwtjes tot 280 tekens
• Je reageert op elkaar
• Je kan elkaar volgen
• Vooral voor: Veel politici,
nieuwsbronnen, artiesten, sporters
en andere mediafiguren
• Kende een dipje in aantal gebruikers
• Is terug aan het stijgen
• Ook de jongere doelgroep is weer
actie
53. Hoe YouTube gebruiken?
• Als een search engine
• Om oplossingen te bieden op vragen/problemen
• Tutorials
• Ideaal dus om zichtbaar en vindbaar te zijn op de op één na grootste
zoekmachine ter wereld
• Zorgt voor extra verkeer naar je website
• Merkbewustzijn creëren, informeren, overtuigen en converteren
• Adverteren met verschillende videoformaten op YouTube
62. Wat is het?
• Digitaal
prikbord/inspiratiebron
• Je kan afbeeldingen
pinnen
• Door op een bord te
bewaren om later
eventueel aan te kopen
• Is enorm aan het
inzetten op een zakelijke
hub
63. Wat is Pinterest?
• Visuele search engine
• Focus: oplossen van een
probleem
• “Pinspiration”
• Focus ligt NIET op
followers, maar op hoe
goed je hun
vraag/probleem kan
beantwoorden/oplossen
• SEO en keywords
79. Opdracht 1
Schets even je eigen verhaal
WAAROM doe je wat je vandaag doet en hoe is het daar
geraakt
80. Het hoeft niet alleen maar over de panden te
gaan
• Team - achter de schermen
• Toepassingen van je product
• Goede doelen
• Leuke onderwerpen
• Je (professionele) passie
Opdracht 2
82. VEEL SUCCES!
Stuur je vragen naar
veerle@ilikemedia.be
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