The document summarizes key points from a panel discussion at Affiliate Summit West 2010 on effective social media techniques. The panelists discussed how focusing solely on Twitter led to increased attendance and profits for one conference. Other topics included how to effectively retweet content to reach new audiences, when and how often to post on Twitter, and how having distinctive personalities on social media can help drive engagement for affiliate marketing efforts.

1. Affiliate Summit West 2010 Effective Social Media Techniques

2. Objective: To unbundle the uncertainty, skepticism and cynicism surrounding social media

7. What is effective social media branding/marketing?

8. Second Contact @KeithPlocek @btabke @AndrewWee @Rebecca Kelley

9. Affiliate Summit West 2010 Effective Social Media Techniques Brett Tabke CEO, PubCon/WebmasterWorld

18. Twitter: @btabke

21. Retweet The Classics 10 Retweets 7 related @’s @ Slushy Related Mix = 20 Total Reach = 91k follower

27. Klout

29. Tweet This! Hello Twitter = Goodbye Google Brett Tabke, PubCon twitter: @btabke

30. Affiliate Summit West 2010 Mail.com and Social Media, or the Power of Personality Keith Plocek Editor + Social Media Manager, Mail.com Media Corporation

33. The Power of Personality

37. Good Linkbait Doesn’t Have to Be Complicated

39. Charts and Graphs

41. Many thanks! @keithplocek 281-513-4867  Come up and say hello!