The document provides guidance for small businesses on using Twitter to connect with customers and grow their business. It discusses how one small bookstore owner used Twitter to save her struggling store. The document then outlines how to get started on Twitter, including the anatomy of a tweet, designing a business profile, and bringing personality to tweets. It also offers tips on engaging an audience by listening first, developing a business voice, tweeting regularly, and sharing content that others will want to retweet or share.
Short Description Regarding Twitter.com. easy to learn, created by Mr. Mahesh Gangude. For More info. visit www.mahesh-gangurde-digital-marketing.url.ph
Online Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consolesto engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
Short Description Regarding Twitter.com. easy to learn, created by Mr. Mahesh Gangude. For More info. visit www.mahesh-gangurde-digital-marketing.url.ph
Online Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consolesto engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
Mojave has put together this free guide to help your brand reach customers in engaging, conversational ways. We hate irrelevant interruptive advertising, and believe that brands and customers can come together through relevant, engaging conversations via social media.
While many senior executives have taken to our digitally connected universe like ducks to water, others haven’t. And if that statement resonates – then this document is for you.
Welcome to the first in a series of documents specifically designed for the CEO – or senior executive – who wants to know more and how best to join the party.
Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!
Get insights into the techniques behind effectively using social media to build your brand and achieve business growth. Includes a question and answer session with the panelists.
A no nonsense presentation for those who want to learn how to start using Twitter. A brief explanation about what Twitter is, who uses Twitter, and how businesses are using it.
Simple slides illustrating how to tweet, reply, & privately message others on Twitter.
Also includes the easiest path to getting started by setting up your profile and finding interesting folks to follow.
The presentation ends with tips for better tweeting and simple ways to gain more followers.
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
This covers multiple aspect of managing twitter, one of the most popular social media platform. It covers basic and some magic sauce to make the best of the tweeting effort.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Mojave has put together this free guide to help your brand reach customers in engaging, conversational ways. We hate irrelevant interruptive advertising, and believe that brands and customers can come together through relevant, engaging conversations via social media.
While many senior executives have taken to our digitally connected universe like ducks to water, others haven’t. And if that statement resonates – then this document is for you.
Welcome to the first in a series of documents specifically designed for the CEO – or senior executive – who wants to know more and how best to join the party.
Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!
Get insights into the techniques behind effectively using social media to build your brand and achieve business growth. Includes a question and answer session with the panelists.
A no nonsense presentation for those who want to learn how to start using Twitter. A brief explanation about what Twitter is, who uses Twitter, and how businesses are using it.
Simple slides illustrating how to tweet, reply, & privately message others on Twitter.
Also includes the easiest path to getting started by setting up your profile and finding interesting folks to follow.
The presentation ends with tips for better tweeting and simple ways to gain more followers.
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
This covers multiple aspect of managing twitter, one of the most popular social media platform. It covers basic and some magic sauce to make the best of the tweeting effort.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
How to use Twitter (X) for educational Tweet Chats by Nadeem Khan, Teacher and Trainer from Maharashtra. The slide is a guide on conducting/participating in a tweet chat.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Twitter smallbiz guide
1. Twitter for Small Business
A GUIDE TO GET STARTED
business.twitter.com | @TwitterSmallBiz
CASE STUDY
2. A Twitter success story
“And it all started with that one little Tweet,” said Roberta Dyer, whose
independent bookstore came under serious threat during the economic downturn.
Wanting to save the store, her son Aaron took Roberta’s story to Twitter. His
Tweet was retweeted, spurring online coverage, and ultimately galvanizing the
community not only to rescue the store, but to make sure it thrived.
Get inspired. Read the rest of Roberta and Aaron’s story at stories.twitter.com.
2 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
3. Put Twitter to work
for your small business
A Tweet is a powerful tool. Every week billions of Tweets flow through Twitter
about every imaginable subject. A wide variety of people, organizations,
businesses — big and small, local and international — all use Twitter to make their
presence known.
This guide is intended to help small business owners understand how to use
Twitter better. Twitter can help your company connect with customers, amplify
your message, and ultimately, grow your business.
We’ll show you how in these three chapters:
1. GET STARTED
Your customers are already on Twitter. Don’t miss the opportunity to be part
of the conversation. Learn how to use Twitter effectively to meet your
business goals.
2. ENGAGE YOUR AUDIENCE
Make sure your voice shapes the online identity of your business. Tweet about
the ideas, principles and value of your business. Share links and pictures with
your customers. Let them see what happens behind the scenes.
3. AMPLIFY YOUR IMPACT
The more people who talk about your business on Twitter, the more followers
(and customers) you’ll get. Focus on activities that promote your @username
and expand your business.
3 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
4. 1 Get started
Understand how Twitter works so your business can
actively and effectively join the conversation.
ANATOMY OF A TWEET
YOUR PROFILE
BRING YOUR ACCOUNT TO LIFE
4 Twitter Inc. | business.twitter.com | @TwitterSmallBiz
5. Anatomy of a Tweet
Tweets are the building blocks of your communications on Twitter.
You’ll be surprised by how much you can say with 140 characters or less.
1 2 3 4 5
1. HASHTAG
A hashtag is any word beginning with the # sign. People use hashtags to
organize conversations around a specific topic. Clicking on a hashtag takes you
to search results for that term.
2. MENTION
Sometimes you want to bring a Tweet to someone’s attention, but you still want
all of your followers to see the message. So instead of a reply, use a mention.
Include the @username of whomever you want to mention in your Tweet, and it
will appear in the Mentions section (in the Connect tab). All @username mentions
are clickable and link back to the mentioned individual’s profile.
3. REPLY
A direct message (DM) is You can respond to a Tweet by hitting the reply button. When you reply, your
a private message. You response is public, and will show up in your home timeline and the timeline of the
can only send a DM to person to whom you are responding. The reply will also be visible in the home
individuals you follow timelines of people who follow both you and the person to whom you sent the
who also follow you. reply. Meaning, someone not in the conversation has to follow both of the people
replying to be able to read both sides of the conversation.
4. RETWEET
You can pass along someone’s Tweet by retweeting it. Just hit the retweet button
to send the original message to all of your followers.
5. LINKS
Twitter’s link-shortening feature allows you to paste a link of any length into the
Tweet box and it will automatically be shortened to 19 characters. This makes it
easier to fit long URLs into the 140 character limit.
5 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
6. Your profile
Design every element of your profile to best reflect your business. Your name,
bio, website and profile picture should all work together to tell your story.
Choose a profile image
that shows the best
face of your business.
Murray’s Cheese uses an
image of their store sign
Include a link to your website
Write a clear and informative bio that describes
your business, products or services
The background image is the paper
Murray’s uses to wrap their cheese
6 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
7. Bring your account to life
Over time, your Tweets will convey your own voice and style. Don’t be afraid to
SHOW let your personality come through, or that of your employees. Of course, business
PERSONALITY styles vary. As you keep using Twitter, you’ll find your voice.
It’s very likely that your employees are tweeting from their own personal
accounts. As a business owner, you can retweet or mention them when what they
are tweeting about meshes nicely with your business’ interests and goals.
When you’re tweeting on
behalf of your company, write
in a casual and friendly tone.
7 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
8. 2 Engage your
audience
The right content converts people into customers,
and turns customers into advocates.
LISTEN FIRST
YOUR VOICE
MAKE IT A HABIT
A WEEK ON TWITTER
TWEET SOMETHING SHARABLE
8 Twitter Inc. | business.twitter.com | @TwitterSmallBiz
9. Listen first
Use advanced search to limit the results to a location
Search keywords associated with your business
Select People results to see a list of Follow and learn from
accounts that match your search other businesses
When you first join Twitter, it’s tempting to start tweeting right away. But before
FOLLOW you begin, it’s a good idea to follow and observe businesses similar to yours to
AND LEARN see what they are doing well, and to learn from their mistakes.
“To follow” someone means that you are subscribing to their stream of
Tweets, and will automatically receive their Tweets in your timeline. When
You can save your searches by someone follows you, your Tweets will show up in their timeline. Twitter has an
clicking on the options wheel asymmetrical follower model, which means that you do not need to “approve” of
and choosing “save search.” the people who follow you, and they do not need to “approve” of you. However,
Your saved searches are you will likely want to follow back most of the people who follow your business.
available anytime. This acknowledges them, and enables them to send you direct messages.
Go to search.twitter.com and use keywords associated with your business to look
for related hashtags and keywords that are associated with similar businesses.
Read through these results to get inspired by what people are already saying. In
order to engage your customers, you’ll want to build from insights about their
interests and comments in order to learn what types of content will be most
appealing to them.
At search.twitter.com you can also enter your product or business name to see
what people are saying about you.
9 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
10. Your voice
BE YOURSELF
Too often, businesses are overly formal on Twitter. Your Tweets should reflect
your personality. People respond best to friendly, conversational Tweets.
GIVE THEM
SOMETHING MORE
Use Twitter to convey insights and information about your company that your
customers can’t find elsewhere.
10 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
11. Your voice
BE RESPONSIVE
Reply when people tweet about you. Favorite and retweet positive messages,
and thank those who are praising you. Promptly address critical Tweets about
your business.
Some conversations need to be taken offline. If there is too much back and
forth between you and your customer, or the exchanges become too specific for
your timeline, ask the follower to send you a direct message (DM) with contact
information so you can communicate further by email or phone.
Download Twitter for your mobile device at twitter.com/download
TIP
so you can stay engaged with your customers on the go.
11 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
12. Make it a habit
People wonder how often they should tweet, but there isn’t one “right” answer.
TWEET DAILY Tweeting every five minutes might be too often and tweeting only weekly is very
likely too infrequent. At first, make a goal of tweeting once a day. Over time,
you’ll see what works best for the amount of content you want to share and for
your particular business.
Small ideas work as well as big
ones for tweeting. You might
retweet someone, thank a
customer or talk about what’s
happening in your community.
Just because Twitter happens in real time, it doesn’t mean you can’t look ahead.
Think about your important upcoming events — product launches, holidays or
seasonal events — and see how you can incorporate Twitter into your plans.
Follow reporters and news outlets that cover your topics, and
TIP
retweet their relevant comments and insights. Not only will you
provide interesting content to your followers; some of those
reporters will follow you back.
12 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
13. A week on Twitter
It’s possible to plan ahead on Twitter. Here are examples of how
you might engage customers over the course of a week.
MONDAY SPECIAL PROMOTIONS
Special promotions
Launch special Twitter-only promotions to your followers. Tweet an offer code
that unlocks a discount on your website at checkout, or tweet a secret word that
customers can mention to get a discount when they visit your business. Offer a
free download to your followers who retweet your offer.
TUESDAY BEHIND THE SCENES
Behind the scenes
WEDNESDAY
THURSDAY
FRIDAY
Running a promotion?
Go to support.twitter.com
to check out some of our
best practices.
Tweet behind-the-scenes videos or photos that provide access to information
that your followers can’t get any other way.
13 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
14. MONDAY
TUESDAY
WEDNESDAY HELPFUL TIPS
Helpful tips
Create a regular series of Tweets that are informative or surprising. If you’re a
chef, tweet recipes or kitchen tips. If you have a fashion boutique, tweet ways to
match current trends with vintage items.
THURSDAY MEDIA SPOTLIGHTS
Media spotlights
Highlight positive press stories and news about your company, industry or
community that your followers will find interesting. Be sure to mention the
@username of the reporter or media outlet when you tweet the story. This
provides clear attribution and recognizes the source.
FRIDAY FOCUS ON YOUR PEOPLE
Focus on your people
Highlight the people who help run your company by tweeting photos showing
them at work. Retweet the Tweets that relate to your business.
14 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
15. Tweet something sharable
Understand why people share things to create better Tweets.
People tend to share positive Tweets that solve a problem, answer a question,
entertain or inspire. On Twitter, we see the most retweeted content tends to
contain links, photos, videos or quotes. When you Tweet something interesting,
it has the potential to travel to many prospective customers.
Before you write a Tweet, INCLUDE A PHOTO
consider how your followers A descriptive Tweet with a photo will not only get clicks, it will inspire retweets.
will respond. Will they want Think of the words in the Tweet as a setup and the photo as the punchline.
to reply, favorite, watch or
share that Tweet? QUESTION + ANSWER
Pose a question in your Tweet and then answer it with a link. For example:
• “What are the top ten reasons that people buy a new car? Answer: link
to a blog post about the subject.”
• “Who wore it best? Fashion experts explain: link to fashion website
or magazine.”
• “Improve your golf swing in ten minutes! Here’s how: link to professional
golfer’s tips and tricks.”
SHARE VIDEOS ON TWITTER
Add a video to a Tweet automatically by including the URL. Links for YouTube,
Vimeo and many other services will play directly in an expanded Tweet.
ADD A QUOTE
Inspire your followers with a pertinent quotation from history, literature,
pop culture or your own industry. You’ll encourage retweets if you choose
a quotation that your followers see as helpful or inspirational for their followers.
Follow people from outside your industry to get ideas about
TIP
interesting content. Be sure to give writers credit when repeating
their content in a Tweet.
15 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
16. 3 Amplify
your impact
Grow your audience to extend your reach.
PROMOTE YOUR TWITTER @USERNAME
USE YOUR FOLLOWERS TO GET MORE FOLLOWERS
WORK WITH OTHERS
PUT TWITTER PROMOTED PRODUCTS TO WORK
MEASURE YOUR IMPACT
16 Twitter Inc. | business.twitter.com | @TwitterSmallBiz
17. Promote your Twitter @username
There are many ways to promote your Twitter @username online and offline:
business cards, signage, advertising, delivery vehicles, product packaging,
storefronts, email, your website, etc. Anywhere your customers interact with your
brand is an opportunity to encourage them to follow you on Twitter.
Feature your @username on your website and blog. Visit
TIP
twitter.com/about/resources to download Twitter’s logos and
see our brand guidelines for use.
17 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
18. Use your followers to get
more followers
When your followers retweet your content — or when they tweet about you —
they extend your reach to their followers.
OFFER AN
INCENTIVE
Create Tweets that encourage your followers to retweet. One simple method is
to announce that you’ll offer a discount to everyone who retweets your offer, but
only if you get a total number of retweets (like 10 or 25).
Offer your customers a reward if they mention your business — a discount, free
trial, or extra service — whatever makes sense for your company. It’s a good idea
to include a link to the terms and conditions of your offer in the Tweet.
If you have a store, ask people show you the Tweet on their phones at
checkout. If you sell online, DM the follower with a discount code that you can
track at checkout.
People are more likely to retweet an offer that provides
TIP
value to their own followers.
18 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
19. Work with others
Connect with other businesses online.
CREATE A
CONVERSATION
When the 2010 World Series was played in Arlington, Texas and San Francisco,
California, it was no surprise that the baseball fans from both cities tweeted up a
storm. Surprisingly, so did each city’s major art museum: San Francisco’s Museum
of Modern Art challenged Fort Worth’s Kimbell Art Museum to a tweet-off. Texas
responded, mentioning both baseball teams and using hashtags that were a part
of the larger sports conversation. Then the competing teams started retweeting
the museums’ Tweets, and fans of both joined in the fun. Through local pride, the
museums found common ground with the ball clubs and the competitive fun that
comes with a major league sport.
19 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
20. Put Twitter Promoted
Products to work
PROMOTE YOURSELF WITH TWITTER ADVERTISING
Once you’ve established your presence on Twitter, Promoted Products can help
you grow followers and reach more customers. Our suite of ad services helps you
reach more of the right people to build your community, share your voice, bring
old customers back and new people in the door.
Use Promoted Tweets to amplify your message with targeting options that allow
you to reach the right person, in the right place, at the right time.
Use Promoted Accounts to quickly scale a follower-base of advocates and
influencers for your business. Promoted Accounts are featured in search results
and within the Who to Follow section.
Find out more at business.twitter.com.
FOLLOW US
For the latest news, tips and resources about how to get the most out of Twitter
for your business, follow us @TwitterSmallBiz.
20 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
21. Measure your impact
HOW DO YOU KNOW IF YOU’RE SUCCESSFUL?
One common way to track success on Twitter is to look at the growth rate of
your follower base. This number shows that you’re increasing your audience —
and your ability to connect with more customers. But there are other indicators
of success to consider:
• See if people are retweeting or favoriting your Tweets.
• Use Google Analytics to see how much traffic is coming from Twitter,
which show up as t.co (this is Twitter’s link-shortening service).
• Create special Twitter-only promotions to bring in new customers,
or bring regulars back more often.
• Finally, ask your customers: Are they following you on Twitter?
Do they enjoy it?
By measuring and monitoring your impact on Twitter, you’ll develop more
effective ways to engage your audience, and ultimately grow your business.
21 Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
22. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz